Design: BillShrink Uses Splash Page to Introduce New Corporate Website and Truaxis Name

imageYou may not be changing your corporate name like BillShrink (press release), but you can use their technique any time you do a major website remodel. Throw a splash page on top of your old design highlighting the change(s), then redirect users to the new site (note 1).

The explanation on the splash page will reassure users that they have not landed on a fake site. And it provides an opportunity to highlight improvements and do some brand reinforcement.

You could use the same technique with major promotions, but the key word is MAJOR. It should be used VERY sparingly, or you will annoy customers while diluting its effectiveness.

———————————————-

Truaxis/BillShrink splash page (15 Sept. 2011)
Note: In this case, BillShrink is still operating its old site. So consumers clicking on the right button will be sent to <billshrink.com>. Merchants and financial institution visitors will go to the new corporate site, <truaxis.com>.

Truaxis/BillShrink splash page

BillShrink consumer site

Billshrink consumer site

Trueaxis corporate site
Note: Naturally, we love the Finovate Best of Show logos at the bottom (note 2), even if they are below the fold.

image

Notes:
1. In BillShrink’s case, they are still operating the old site. But they want their B2B prospects (merchants/banks) to visit their new corporate site, Truaxis.com.
2. Truaxis will be busy next week, presenting a new twist on in-statement rewards at our Finovate (see our sneak peek post). It’s also a finalist in Innotribe’s competition (here).

Finovate Alumni Website Traffic in July

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete
Out of 255 alumni, 59 (23%) had more than 10,000 unique U.S. visitors in July 2011 (see tables below). Of those, 19 (32%) had more visitors than in the previous month and 25 (42%) were flat. Year-over-year, 26 (44%) had an increase, 10 (17%) were flat, and 23 (39%) were down. 

Private Companies
Notable successes:
  • Seeking Alpha had the most traffic in July with more than 2 million unique visitors.
  • eToro saw the highest monthly growth percentage with 3 times the number of unique visitors in July compared to June.
  • Bundle had the highest increase in number of unique month-over-month visits, with 450,000 more visitors in July than in June.
  • eRollover had the highest percent year-over-year traffic increase, with 260,000 more visitors from last July. 
JulyWebTrafficPrivate6.jpg
Source: Compete.com retrieved week of August 15, 2011
1. The previous month recorded was May 2011
2. Sears Credit Score is powered by CreditKarma.com
3. Kasasa is powered by BancVue
Public Companies
Notable successes:
  • PayPal had the highest number of U.S. visitors in July, with more than 30 million visitors.
  • Jack Henry & Associates saw the highest monthly growth with twice as many visitors in July than June.
  • Wipro Technologies had the highest year-over-year growth, with 3 times as many visitors this year compared to last year.
  • FIS Global and Online Resources also doubled their traffic compared to last year. 
JulyWebTrafficPublic4.jpg
Source: Compete.com retrieved the week of August 15, 2011
1. The previous month recorded was May 2011.
_______________________________________________________
Notes:
1. We reviewed 255 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 
3. NM = Not measurable
4. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

FinovateFall 2011 Sneak Peek: Part 1

FInFallLogo.jpgMore than 60 leading fintech innovators, both startups and established companies, are gearing up to present at the biggest Finovate ever, Sep. 20/21 in NYC.

Each company provided a sneak peek of what they’ll be demoing on stage next month. Below is the first installment of these teasers. We’ll have more next week. 
Don’t miss your chance to see the live demo from each company and meet the execs responsible. Get your FinovateFall ticket here
_____________________________

backbase.jpg

Backbase is launching “Retail Bank of the Future,” representing the e-banking engagement experience of tomorrow. It embodies the newest User Experience (UX) patterns based on input gathered from customer research, industry thought leaders and UX specialists.
Innovation type: Mobile UI, online UI

BalanceFinancial.png

Personal finance is a chore and not too high on any To-Do list. Life is busy and finance stresses people out. 
At Balance, we manage your personal financial chores for you. We combine professional service (your own bookkeeper!) with all of your financial accounts and bills in one place for a fully managed experience that is personalized for you.
At Finovate we will show how you can now connect your financial accounts to Balance and power our newest expense tracking, budgeting and custom reporting tools. Also, look for a demo of our photo bill pay app and some other surprises!
Innovation type: Banking, payments, PFM

Betterment.png

Saving for a house? And retirement? And that dream vacation? No problem with Betterment.com! We’ve created the simplest, fastest, and most efficient way for consumers to invest for their goals and the future.
Innovation type: Banking, investing, PFM

BillShrink.jpg

Banks need to re-define the relationship they have with consumers if they want to succeed in today’s market. StatementRewards has introduced an effective way for financial institutions to inexpensively reward their consumers for banking with them, which in turn increases loyalty and customer satisfaction. 
At Finovate, BillShrink announces a new innovation that harnesses the intelligence of aggregated transactional data and applies it to customers’ social networking and purchase management activities. By utilizing advanced analytics to present the most personalized offers and other services to customers, StatementRewards gives financial institutions a unique, competitive edge.
Innovation type: Cards, PFM, rewards

cbanc.gif

Want to see the definitive search engine for tackling today’s banking issues? cbanc Network has created a revolutionary online collaborative platform for financial institutions to share best practices. This secure online community contains the largest repository of peer-authored, board-approved, exam-tested content anywhere. Here, banking professionals trade real, practical work — including policies, procedures, agreements, vendor reviews and more from every department of a bank or credit union. 
This network
  1. Motivates people to share their best work 
  2. Uses points as currency to incentivize users 
  3. Helps FIs prepare for exams
  4. Protects users around legal and competitive concerns of sharing
Innovation type: Back office, online UI, security

Crealogix.jpg

The technology of the CLX.SentinelDisplay, a Class 4 reader with a hardened browser, hardened middleware, an integrated smart card and a high-resolution display,  ensures extremely high, comprehensive security in e-banking applications. 
Along with the reader’s extremely secure customer authentication and transaction signing mechanisms, the advanced concepts for application authentication and pro-active security updates is unique. The hardened browser (CLX.SecureBrowser) onboard the reader ensures full confidentiality of customer data – a security aspect that is often entirely ignored.
Innovation type: Identity, payments, security

DeMyst.png

DeMystData’s new web-based modeling platform helps lenders grow thin file portfolios without increasing their risk level. With minimal inputs, our tool leverages the vast amounts of data accumulated online, applies advanced statistical techniques, and configures a bespoke predictive API that captures additional customer information without adding underwriting complexity.  
The DeMystData platform has application in variety of commercial environments incl
uding credit issuance, risk assessment, segment identification, and offer customization.
Innovation type: Identity, lending, marketing

FamZoo5.jpg

Credit unions, banks, financial advisors, financial institutions: How are you delivering youth financial education to your client families? How are you connecting with your next generation client? How are you fulfilling Community Reinvestment Act (CRA) responsibilities for financial literacy programs that progress in complexity as students get older? 
You’ve tried online content and even interactive online games, but the results are disappointing. Neither can hold a child’s attention for long or keep them coming back over the years. We have a better way. It’s no game. It’s real experience. It works. We can’t wait to show you at FinovateFall 2011.
Innovation type: Online UI, PFM

Fuze_Network.jpg

Fuze Network provides innovative ways for financial companies and their customers to work together. Learn how we help billers to build brand loyalty, aid in collection efforts, reduce fees, boost your customer service efforts and help to eliminate misdirected funds.
With Fuze at your back we can help to boost your store traffic, drive sales, increase revenues and simplify the hassle of payment processing all while creating a better customer service experience.
Fuze helps connect customers with the closest payment locations, online bill payments, simple cash payment solutions, and easy utility bill payment all while saving them fees and the hassle and stress of paying bills.
Innovation type: Back office, cards, payments

LighterCapital.png

Ready to have your financial mind blown away? Lighter Capital is combining light-hearted irreverence PLUS a light-weight and flexible funding structure PLUS a social-based investment decision analysis to make it easier, faster and more fun for small businesses to access capital than ever before! Get ready!
Innovation type: Investing, lending, small business

Micronotes (2).jpg

KulaX is a cross-sell engine that enables financial institutions to leverage their online banking platform to generate more leads faster without interfering with core banking functions. 
Online banking customers are targeted with the “next best product” where they are invited, at logout, to engage in an automated one-on-one microinterview with their financial institution about their financial products needs and preferences. Upon interview completion, customers are presented with special offers for the FI’s products and services that have been tailored based on interview responses; requested offers are emailed to customers.
Innovation type: Marketing, rewards

modoPayments.jpg

Modo converts redemptions to payments, and makes payments mobile.  Our demo will show how easy it is to onboard consumers and merchants, as well as the simplicity of paying with modo.  
And of course, most importantly, why you should GET modo and PAY with modo, in the first place: MORE!

Innovation type: Mobile, payments, rewards


MOOTWIN.jpg

When your brand is in the palm of your customer’s hand: make the most of mobile technology. Mootwin helps your business enhance the mobile customer experience, re-enforce loyalty, and accelerate revenue growth.

Innovation type: Communications, marketing, mobile


ACIWorldwide.jpg

MShift and ACI Worldwide formed an alliance in 2010 to offer mobile delivery of ACI Enterprise Banker, the industry leading business banking solution.  
They are now partnering to create a ground-breaking mobile business banking native application for the tablet. The application is focused on robust and graphically rich presentations of financial data as well operational tasks like ACH, wire release and bill payment, all with access from anywhere at anytime.
Innovation type: Banking, mobile, payments

MyCyberTwin.jpg

MyCyberTwin will demo its Artificial Intelligence solutions, called virtual agents
, and give a detailed explanation about how current leading financial institutions are using the technology today and will use the technology in the future.
It is a powerful demo to show an audience how a computer thinks and answers questions in real-time, helping customers get the answers they need while helping companies garner the intelligence of the customers visiting their websites. This demo will also showcase an emotionally responsive AI virtual agent able to capture emotion including smiling, frowning, and expressing gratitude.
Innovation type: Communications, marketing, sales

oFlows.png

The oFlows paperless loan and deposit originations system has expanded beyond financial institutions.  Because oFlows has seamlessly integrated credit, fraud and payment systems, now anyone can use oFlows for just about any transaction.
Think of the last time you were handed a clipboard with a paper form on it. Next time it might be a tablet computer running oFlows.
Innovation type: Banking, lending, mobile

Planwise(mifii) (1).png

Consumers have plans, life plans, and want to understand how those plans affect their finances in the future, so they can make better decisions.
Planwise is launching tools that will help any consumer, from the teen buying a laptop, the 20-something buying a car, the couple buying their first home to the astute property investor, to better understand how their decisions today might look in the future financially.
The consumer can then connect with the lender or adviser of choice to quote, get advice or apply.
Innovation type: Lending, marketing, PFM

Plastyc2.jpg

Putting money aside for a rainy day is easier said than done. Many Americans do not have any money saved for emergencies. 
Plastyc aims to change this by introducing automated savings built into prepaid card accounts. Setting aside a few dollars every day, week or month will be just a single click away. Money accumulated in the savings purse of the card account will reward savers with cash at unprecedented rates.
Innovation type: Banking, cards, online UI

ReadyForZero.png

ReadyForZero is an online program for the 77% of American families who are paying down debt. For individuals and families, ReadyForZero facilitates the management and reduction of debt. 
For financial institutions, the program is a low-touch and consumer-friendly alternative that reduces net credit loss and improves customer retention.
Innovation type: Online UI, payments, PFM

Rebirth_Financial.jpg

Rebirth Financial, noted by the Federal Reserve Bank of San Francisco as a company to “change the US finance system,” is shaking up the small business lending game again! 
In February, Rebirth launched the nation’s first peer-to-business lending platform. Shortly after, Rebirth uniquely integrated SBA and CRA lending into the P2B mix. 
Now, Rebirth is introducing the JAS Rating System! It’s a system that will redefine the way we analyze small business and a must-see for financial institutions lending to small businesses and companies wondering whether they should extend credit to a new client. It’s just another game changer from Rebirth Financial.
Innovation type: Back office, lending, small business

T8Webware.png

T8 Webware is bringing native mobile services to the masses by giving consumers real-time access to their financial purchase capabilities. Grip, a financial decision-making tool supports consumers’ daily needs, empowering them to understand their money flow simply and without clutter. 
Grip enables financial institutions to provide convenient information on the go; addressing consumers’ mobile needs through a highly secured mobile and tablet app. With no reliance on core integration, financial institutions can offer Grip almost immediately and without any upfront fees. It can be deployed in three weeks and costs 99 cents each month for customers who use the app.

Innovation type: Communications, mobile, PFM


Trasecq.jpg

The Transecq solution, powered by ENTERSECT ITA, has revolutionized two-factor authentications by utilizing the power of the end user’s mobile device, fully encrypting the device and creating a multi-factor authentication tool. 
Strong 2-Factor authentication delivered ubiquitously across the globe puts the power of approval in the appropriate hands.Thus providing protection and security way beyond passwords and account challenges.
Transecq is the industry leading innovator and developer of mobile security sol
utions for the financial services market.  All the services leverage the security of Digital Fingerprint technology which uniquely ties a user and his/her mobile phone to an encryption key.

Innovation type: Communications, identity, security


weemba.jpg

Weemba revolutionizes the way borrowers and lenders find each other and interact in a social-network-like online format. Borrowers create a profile and post a loan project under a nickname. 
Profiles may include everything from the Borrower’s income and education level (individuals) to their number of employees and annual sales (businesses). Lenders search projects by credit score, amount needed, purpose and more. 
When a Lender finds an interesting project, the Lender then may ask the Borrower for access to their real identity. If the Borrower grants access to the Lender, all further contact and any negotiations take place outside Weemba.
Innovation type: Lending, marketing

yodlee.jpg

At FinovateFall 2011, Yodlee will demonstrate customization without effort. The company has developed a way for banks to automatically tailor a consumer’s initial experience with personal financial management.
Or, as the company likes to say:
    Online banking can be such a chore
    Checking balances is often a bore
    With new customization
    You’ll cause a sensation
    Yodlee FinApps offers MUCH more
    All new at Finovate
    Banking that will motivate
    Inspire and personalize
    You’ll see how to stylize
    Your customers will tell you you’re so GREAT

PayPal and Cortera Take Charge in May’s Web Traffic

Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the sites they operate. 

Out of 255 alumni, 62 (24%) had more than 10,000 unique U.S. visitors in May 2011 (see tables below). Of the 62 reviewed, 25 (40%) had fewer visitors than in the previous month and 28 (45%) saw a decline year-over-year.

Private Companies
The 44 private companies are as follows:

Notable successes:

  • Cortera saw the highest number of unique U.S. visitors in May, with almost 2 million hits.
  • HelloWallet experienced the greatest month-over-month growth, with more than four times as many visitors.
  • Betterment saw its traffic increase an impressive 38 times from May of last year.

Private Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for May2011PrivateWebTraffic.jpg





Source: Compete.com retrieved June 29, 2011

Public Companies
The 18 public companies are as follows:

Notable successes:

  • PayPal experienced the highest number of U.S. visitors in May, with over 32 million visitors.
  • TransUnion Interactive saw the highest month-over-month growth with more than two times the number of visitors in May than in April.
  • Sybase 365 experienced the highest year-over-year growth, with its traffic up almost 80% from last year.

Public Finovate Alumni With More Than 10,000 Unique Visitors in May 2011 

May2011PublicWebTraffic.jpg

Source: Compete.com retrieved June 29, 2011

_____________________________________________________________________________

Notes:

1. We reviewed 255 unique sites. Data was unavailable or irrelevant for 201 sites because: 

  • They had been acquired.
  • They were no longer available online.
  • They were not covered by Compete for various reasons (including some that were not U.S. domestic companies).
  • The number of unique visits was too small to be considered accurate.
  • They were subdomains of larger websites.

2. Numbers have been rounded to three significant digits.

3. The charts include companies that did not have measurable traffic in May 2011, indicated by “N/A.”

4. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.

Alumni News — Week of June 13, 2011

Thumbnail image for AlumNewsIMG.jpg
AcceptEmail
AcceptEmail partnered with WorldPay to launch an e-billing and online payment service. Link
Balance
GeekWire interviewed Balance Financial CEO, Devin Miller. Link
BancVue
BancVue executives won Ernst & Young Entrepreneur of the Year. Link
BankOns
Examiner.com referred to BankOns as the new GroupOn. Link
billshrinkLOGO.jpg
BillShrink
BillShrink was featured in The New York Times. Link
BrightScope
Forbes reported on BrightScope’s list of exchange-traded funds held in America’s 401k plans. Link

CheckFree
CheckFree expanded its functionality to support account-to-account and peer-to-peer transfers. Link
Clairmail

ClairMail.jpg
Clairmail joined the RSA Secured Partner Program to provide secure access to mobile banking. Link
doxo
  • doxo CEO explained paperless billing in a video interview, highlighting the mobile app. Link
  • doxo was featured on the Top Productivity Apps website. Link
  • Northwest Innovation reviewed doxo’s mobile app. Link
Dwolla
TechCrunch reported that Dwolla hit a milestone of $1M in transactions per week. Link
Enloop
  • Business News Daily interviewed Enloop CEO, Cynthia McCahon, about creating a “living business plan”. Link
  • Huffington Post spotlighted Enloop. Link
eRollover
eRollover launched an online solution for financial advisors to grow practices. Link

eWiseThumbnail image for eWise.jpg

eWise announced its partnership with Affirmative Technologies to speed the adoption of
alternative payment methods. Link
Kiboo
Kiboo launched a public site called “Know Your Money”.  Link
Lending Club
  • Lending Club posted a video of their five-word acceptance speech at the Webby Awards. Link
  • The Wall Street Journal noted Lending Club as leading the way in P2P lending. Link
mFoundry
  • mFoundry helped Starbucks build an app for Android. Link
  • mFoundry passed the 400 customer milestone. Link
Mitek
Mitek’s mobile check deposit was cited as the number one feature that would cause you to switch banks. Link
Monitise
  • ComputerWeekly discussed the survey Monitise conducted on mobile banking. Link
  • Forbes discussed Monitises’ deal with Visa. Link
peerTransfer
  • peerTransfer is hosting a free webinar on international student payment processing this Wednesday, June 22. Link
  • peerTransfer won the Innovation Award from Massachusetts Innovation & Technology Exchange. Link
ProsperThumbnail image for Prosper.jpg
  • Prosper announced that it is giving away an iPad2 to new investors. Link
  • The Wall Street Journal noted Prosper as leading the way in P2P lending. Link
SafetyPay
SafetyPay was selected by BorderJump as its preferred payment solution for cross border transactions. Link
SmartyPig
Fox Business News suggested using SmartyPig.com as a tool to help “pump up” savings. Link
Tagit 
Tagit helped Commonwealth Bank launch its first mobile app. Link
ThreatMetrix
  • ThreatMetrix announced its cloud-based fraud prevention platform. Link
  • ThreatMetrix launched “ThreatMetrix Fraud Facts,” a free downloadable report. Link
Tyfone
  • Tyfone was awarded an NFC over-the-air and over-the-wire seminal patent. Link
  • American Banker reviewed Tyfone’s mobile payment patent. Link
  • NFC Rumors looked at how Tyfone uses SD cards to enable NFC transactions. Link

FinovateFall 2010 Demo Videos Now Available

FinovateFall_wdate_web.gif

We’re pleased to announce that the demo videos from FinovateFall 2010 are now available for free download (or immediate consumption) from the Finovate archives.

This fall’s NYC conference showcased 56 handpicked companies doing 7-minute demonstrations (no slides allowed) of their latest technology innovations to a sold-out audience of 650 financial & banking executives, venture capitalists, press, analysts and entrepreneurs.

Check out these cutting-edge ideas in financial, banking, payments, mobile, lending, investing and security technologies today for inspiration and your next edge on the competition! 

(P.S. If you’re interested in joining us at the next Finovate event, tickets are now on sale for FinovateEurope (Feb, 1, 2011 in London). It is going to be an amazing showcase of European and global fintech innovation!)


ericphoto.jpg

Eric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

Finovate Fall 2010 Best of Show Winners Announced

image[6][1]It was an incredible two days in NYC (Oct. 4&5) as we witnessed 56 new
products, services, and features debut on the big stage. Of 56 live
demos, there were a few slow connections, an occasional timeout, a
missed download or two, and a few lost seconds waiting for mobile
screens to refresh, but only one that we had to completely restart. So, overall it went very smoothly.

And the packed house had a great time, found a number of things they could take back to their own companies, and made some great connections (at least that’s what they told me anyway).

At
the end of each day, attendees voted on three “Best of Show” demos from
the 28 just seen. Then, at the end of the conference, we ranked
all 56 companies based on this audience vote (see notes). The top seven were named Best of Show.

Every company that presented was named Best of Show by some portion of the audience. But the ones that ended on top are as follows (in alphabetic order):

Betterment    BillShrink  Bundle Dynamics 
    oFlows          PayNearMe   SecureKey

Congratulations! And thanks to everyone that presented, sponsored, attended and followed the #finovate tweets. If I ever recover, I look forward to writing more about where this is all headed.

——————————

Notes on methodology:
1.
Only audience members not associated with demoing companies
were eligible to vote. Finovate employees did not vote.  
2. Because a different number of ballots was cast each day, we ranked the demos based on the percentage of ballots voting for each presenter. 
3. The exact written instructions given attendees:
“Please
rate (the companies) on the basis of demo quality and potential impact
of the innovation they demoed. PLEASE CIRCLE ONLY THREE”

FinovateFall 2010 Demo Lineup Revealed

FinovateFall_wdate_web.gif

We’re very excited to reveal the 56 cutting-edge companies that have been selected to demo their latest technology innovations on October 4 and 5 in New York City at FinovateFall.

Over the show’s two days, attendees will get to watch the future of fintech and banktech unfold on stage via fast-paced demos (28 each day) from these innovators. And then have a chance to interact with top executives from each of the demo companies during intimate networking sessions.

Without further delay, here’s the list of companies we’re excited to showcase:

If you’re interested in attending the conference, registering now will save you $100 on your ticket via the early-bird discount and reserve your spot (space is limited and we’re expecting to sell out). We’ll see you in New York!


ericphoto.jpg

Eric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

Activity Tickers Bring Life to Financial Websites

image One problem with most websites, as compared to the offline world, is that they are relatively static experiences. Unless you are already familiar with the brand, you don’t know if you are the first visitor this year or if 10,000 others are banging away on the servers right now. There’s no online equivalent to the “line out the door” that signals you arrived at a popular restaurant or night club.  

That’s why I like online tickers that show user activity. In financial services, the best example, active for many years, is Progressive Insurance’s scrolling window of rate quotes (see inset). Geezeo, Zillow and ING Direct (see note 1) have also used the technique (see previous post).

And just this month, two financial providers added similar tickers to their homepages:

Both newcomers have neglected to “time stamp” the activity to demonstrate how recent it was. That’s an important aspect for credibility.

BillShrink homepage with Live Feed (16 July 2009)

image

 MoneyAisle’s Live Ticker was recently added to its homepage
(16 July 2009)

image

Progressive’s Rate Ticker (16 July 2009)

image

Notes:
1. Behind the login screen, ING Direct used to have a counter showing the total amount of interest paid to depositors. But it was discontinued last year at about the $9 billion mark. 
2. Industry participants can purchase MoneyAisle’s real-time deposit pricing data stream for $1,500/year (here).