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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Birmingham, Alabama-based prepaid digital payment solution provider Prepaid Technologies has scored $96 million in funding. The round was led by Edison Partners and StepStone Group, and also featured participation from Stifel Venture Bank and Top Tier Capital Partners.
The company has enjoyed 15,000% straight-line growth in its load value, as well as revenue gains of 9x over the five years since it last raised capital – $5 million in 2016. Prepaid Technologies currently has 1,700+ customers and 450 active partners including banks, payroll processors, payment providers, as well as digital banking platforms, enterprise technology companies, and merchant services providers. The company’s technology enables its customers to access and customize both B2C and B2B payments for payroll, rewards, purchasing, and disbursement.
“We purpose-built our platform to create a turnkey way for companies to configure payments solutions across their enterprise however they operate,” Prepaid Technologies CEO Stephen Faust explained. “Clients access payments through our dashboard technology or integrate solutions into their workflows through our robust API suite. We’re laser-focused on productization and customization that will help to transition more companies to card-based and digital solutions.”
With financial services clients such as CertiPay, Rocket Mortgage, PNC Bank, and Cornerstone – and boasting customers like Delta, Lowe’s, and Samsung more broadly – Prepaid Technologies was founded in 1998. The company acquired Dash, the purchasing card portfolio and expense management solution from Finovate alum Karmic Labs, in 2019. Prepaid Technologies has leveraged this acquisition to launch its MyDashCard app and dashPerks, a cashback rewards program for cardholders.
Prepaid Technologies will use the new capital to fuel market expansion and to continue to develop both its technology payments platform and its customer-focused prepaid solutions. As part of this week’s investment, Edison Partners Managing Partner Chris Sugden will join Prepaid Technologies’ board of directors.
In a statement, Sugden underscored the unique opportunities available to companies like Prepaid Technologies in the current environment. “Loyalty payments and refund programs present an enormous niche opportunity,” Sugden said. “There is both a programmatic vertical opportunity and underserved community opportunity.” He praised the company’s “incredible load volume and data set” as well as the “deep banking and payments expertise” of Prepaid Technologies’ management team.
The latest round of Finovate Podcasts features four of the companies that won Best of Show awards at FinovateFall in September. A common theme in the conversations with most of these firms is the importance of customer engagement at a time in rapid digital adoption.
Below is a small sample of what Finovate VP and program host Greg Palmer and his guests are talking about. For more, be sure to check in for new episodes of the Finovate podcast every week.
“We often joke internally that we’re not your parent’s PwC and, as a collective customer transformation team, we’re constantly challenging ourselves to be more provocative in the way that we engage with technology, the experiences that we drive for our clients, and the insights that we deliver.”
“From a Horizn standpoint, we are absolutely focused on helping financial institutions to be able to achieve three key objectives: the first one is overachieving their digital growth goals, the second is successfully supporting mergers and new platform launches, and then the third component is driving mass adoption of new innovation and capabilities.”
“We’ve been doing this since 1994 through IC Banking, our digital channel platform that’s already implemented in more than 40 banks in Latin America and the Caribbean. We are helping people love their banks because we give them superior experiences with our digital channels. Today banks need to build loyalty through digital engagement. That’s why you need as a bank to have customers that love going to your application and your bank.”
“How fast could a mortgage be? At some point in the future, you’ll be able to get a mortgage in a couple of days. It’s harder to say when than to say what but, in theory, if you could process all of the information, and it’s all there available, you should be able to get a mortgage in a couple of days versus a month or more – what it takes today.”
“We’re excited to help the financial services industry find new ways to help consumers save, while living within their means,” Moven CRO Bryan Clagett said. “Banks and credit unions particularly, can differentiate by offering services that have immediate impact to consumers’ bottom line, while supporting their brand ambitions of acting as a financial advocate.”
ApexEdge uses actionable intelligence to spot and secure savings opportunities for consumers. Via its BillShark bill negotiation service, ApexEdge enables management and negotiation of a wide range of monthly bills including cable television, Internet, wireless, home security. The company says that it has provided more than 350,000 customers with a savings success rate of 85% and an average savings of $295. The partnership with ApexEdge only enhances the value that Moven offers its clients. The technology helps move financial wellness beyond turning data into actionable insights to tangibly saving customers money via cost savings not traditionally available through banks and credit unions.
“It is exciting to play a role in the financial wellness movement that the retail banking industry is embracing,” ApexEdge CEO Steven McKean said. “By partnering with innovative companies like Moven, banks and credit unions have access to the tools and technology to affect real, meaningful positive change in the daily lives of their customers and members.”
Moven’s bank-in-a-box solution enables banks and fintechs to launch a fully functional digital challenger bank in 90 days. The company’s platform uses both proprietary bank and third-party data to give institutions the ability to offer real-time insights for their digital banking customers. The platform’s features – such as Spend Meter, Savings Stash, and Spend by Category – further help customers get a more holistic view of their finances. The technology leverages open APIs and SDKs to provide scalability, optimize speed to market, and ensure an integration and launch that is both customizable and quick.
Moven founder Brett King joined Q2 VP of Strategic Solutions Rahm McDaniel in a demonstration of CorePro, the core processing platform behind Moven’s digital bank-in-a-box, at FinovateSpring 2021 in May. The technology is geared toward enabling community and regional banks, as well as credit unions, to compete with the digital-native offerings from challenger and neobanks.
Winner of Best Embedded Finance Solutionat this year’s 2021 Finovate Awards, ApexEdge was founded in 2020. Earlier this fall, the company announced that a new, financial wellness mobile app Upwise, offered by MetLife, would offer Billshark bill negotiation services among its initial suite of capabilities.
This week marks the beginning of Phase 3 of Brazil’s embrace of open banking. Phase 3 is the second-to-last stage of the implementation plan set out by the Brazilian Central Bank. According to reports, Phase 3 arrives about one month late – the original date was September 30th – but the changes that the newest phase of the open banking initiative will bring are significant enough to be worth the wait.
Divided into four parts, the goal of Phase 3 is to usher in the regulation of payment initiation from any online platform. This will initially involve enabling consumers to pay for products and services using PIX – without the consumer having to use their bank’s app. PIX is the smartphone-based, instant payments technology launched by the Brazilian central bank almost a year ago. The second part of Phase 3, enabling payments made with TED (transferência eletrônica disponível) and transfers between accounts of the same bank, is set to begin in mid-February of 2022; the third part, enabling payments via bank slip, is slated to begin in late June; and the fourth and final part of Phase 3, enabling payment by debit account, is set to go live at the end of September.
Payment initiation is only one component of the open banking project Brazil has undertaken. Giving consumers the ability to make price comparisons, as well as compare rates and credit offers, are also major new possibilities for consumers that will be available thanks to the introduction of open banking in the country. These elements are expected to begin at the end of March 2022.
“The initiation will have a great impact especially on fintechs, which may offer more practical solutions for consumers or improve your internal financial processes from direct payment,” Belvo General Director Albert Morales explained. “Large banks, on the other hand, should start to rethink prices and solutions offered, both to attract new users and to retain users.”
Brazil’s open banking project, approved in 2019 by the country’s central bank, is part of a larger modernization effort for the Brazil’s entire financial system. And while the global pandemic has played a major role in complicating the project’s original timeline, officials expect open banking to be fully implemented in the country by September of next year.
Read more about Brazil’s open banking project in this interview with Otávio Damaso, Regulation Director for Brazil’s central bank, conducted by The Paypers last month. Damaso explains why Brazil has embraced open banking, and how open banking fits into the larger context of regulatory changes and trends in the country.
Here is our look at fintech innovation around the world.
Sub-Saharan Africa
Africa’s largest bank by assets, Standard Bank, and African payments company Flutterwave collaborate to enhance digital payments in Nigeria, Zambia, and six other African countries.
Founded in 2010 by Anthony Thomson and Vernon Hill, Metro Bank was the first new high street bank to go live in the U.K. in more than 100 years. Currently led by CEO Daniel Frumkin, the institution offers banking services to both retail and business customers, buttressed by its acquisitions of SME Finance in 2013 and of the loan portfolio for P2P loan marketplace RateSetter in 2021.
We caught up with Sophie Gorman, Lead Product Owner with Metro Bank to learn more about how the institution leveraged its hybrid, digital, and physical model to better serve both individuals and small businesses. We also asked Ms. Gorman about the meaning and importance of agility in banking and what women can do to succeed in the male-dominated world of finance.
Tell us about yourself.
Sophie Gorman: I have worked in the financial services space for almost 10 years, spanning roles at several banking organizations in the U.K. like Silicon Valley Bank and Lloyds Banking Group. During this time, I gained valuable experience across a wide range of customer segments and channels.
For the past three years, I have been a part of the Metro Bank team. Metro Bank is the first new retail bank in the U.K. in over 100 years; we launched in 2010 and now serve more than two million customers with leading banking services. At Metro, we’re bringing together digital and physical experiences to provide a personalized approach to banking, challenging the big banks and traditional players.
I’ve worn several different hats at Metro, and I now serve as lead product owner. I am responsible for delivering new digital products and services across our mobile and online banking platforms to help small businesses manage their finances. I am excited to continue to build out Metro’s business banking division, delivering value to our customers by leveraging existing and new technologies to make their financial lives easier.
How can banks embrace agility from an organizational level?
Gorman: It’s easy to believe your institution needs to deliver every feature from day one, but such thinking is actually counterproductive to embracing an agile approach. It’s important for banks to be able to pivot and tweak their offerings based on factors like user feedback, market research, and usage trends from the get-go. Such an approach to agility ensures the organization can evolve and innovate more quickly, ultimately proving to be more helpful for developers and stronger for overall team morale.
How do you support small businesses, especially those who aren’t ready to work with accountants?
Gorman: We are committed to empowering small businesses with easy, convenient digital tools to manage their finances. Recently, we’ve been focusing on providing internal bookkeeping capabilities to help businesses that may not work with accountants. One of the services our partner Sensibill provides is digital expense management, which helps our small business customers digitally capture, store, and organize their business receipts with plans to expand the services to include invoices.
The spend data captured by Sensibill helps us know and understand our customers better, which allows our bank to surface more relevant products and services based on their unique business needs. We are committed to leveraging this data to enrich our customer segments and deliver services to help our business customers grow. Our data is starting to demonstrate insightful trends that can help inform decisions.
I’m especially excited about our team building open banking APIs to allow customers to integrate transactional data with their accounting providers. With this functionality, customers can seamlessly share transactions in real-time. And as these businesses grow and become more sophisticated, they’ll be able to easily take advantage of additional tools.
Tell us about Metro Bank’s hybrid model.
Gorman: Metro Bank is bringing together digital experiences and the physical stores to provide our customers with the best possible experience for their individual needs. We recognized that customers still craved face-to-face interactions with our store colleagues and Local Business Managers in certain instances, but still wanted the optionality and convenience for digital at their fingertips. We’re in a unique position because Metro isn’t a true neo-bank, but it’s not one of the U.K.’s Big Four either. We’ve been in the market for a little over 10 years, so we’re still relatively young and growing quickly. It’s been a fun ride so far, and I can’t wait to see what comes next.
How can women grow within organizations?
Gorman: For women looking to grow in the banking or technology space, I’d encourage them to lean into their transferable skills. Oftentimes women make the mistake of thinking they have to fit into a certain box based on their current role, making it difficult to transition into other roles or find opportunities in a new area. But by nurturing and harnessing those transferable skills, women can gain the confidence to apply their knowledge and diverse skill sets to other areas, continuing to deliver value to the organization in new ways and grow.
I’d recommend finding a mentor in the organization with influence outside of your immediate team to provide you with visibility and push for opportunities that will stretch you. This helped me transition into a more technology based role. I also loved reading Viv Groskop’s How to Own the Room: Women and the Art of Brilliant Speaking which has some fantastic practical tips for those suffering from the dreaded Imposter Syndrome.
The Buy Now Pay Later (BNPL) revolution shows no signs of abating any time soon. A combination of newcomers, Buy Now Pay Later pioneers, and even credit card companies like Visa and Mastercard are figuring out new ways to integrate themselves into the biggest consumer commerce phenomenon since shopping by smartphone.
According to CNBC, which bases its analysis on data from FIS Worldpay, the Buy Now Pay Later market has an estimated value of $60 billion globally as of 2019 – though there are even higher estimates. Excluding China, this sum represents 2.6% of all e-commerce. And while BNPL represents less than 2% of sales in North America, the overall BNPL market, CNBC believes, could reach $166 billion by 2023.
Here is just a smattering of this week’s headlines from the Buy Now Pay Later beat that only underscores the velocity of the flight from credit cards and traditional consumer financing.
Stripe teams up with Klarna as BNPL competition from Square, PayPal intensifies
Klarna, a company with a long pedigree in providing consumers with alternative payment options, announced this week that it was partnering with ecommerce innovator and payments platform Stripe. The deal will enable Stripe customers in 20 countries to offer Klarna as a payment option to their customers. As part of the partnership, Klarna will use Stripe to accept payments from consumers in both the U.S. and Canada.
“Over the past years, Klarna and Stripe redefined the e-commerce experience for millions of consumers and global retailers,” Klarna Chief Technology Officer Koen Köppen said. “Together with Stripe, we will be a true growth partner for retailers of all sizes, allowing them to maximize their entrepreneurial success through our joint services. By offering convenience, flexibility, and control to even more shoppers, we create a win-win situation for both retailers and consumers alike.”
The partnership is widely seen as a way for Stripe to compete with payments rivals PayPal and Square, which have deepened their commitment to BNPL in recent months. Square agreed to acquire Australia’s Afterpay for $29 million in August. A month later, PayPalannounced its $2.7 billion acquisition of Japanese Buy Now Pay Later company Paidy.
Affirm partners with American Airlines to ease cost of holiday travel
In a move well-timed to take advantage of end-of-year travel trends, American Airlines has announced a partnership with Buy Now Pay Later innovator Affirm. The collaboration will enable eligible travelers to pay for the costs of airfare over time on an installment basis, providing them with “flexibility, transparency, and control,” according to Affirm Chief Commercial Officer Silvija Martincevic. Using Affirm, travelers can pay for flights costing at least $50 with monthly installments without having to pay late fees or worry about hidden charges.
“While consumers are as eager as ever to get away,” Martincevic said, “they remain conscious of fitting travel into their budget.” Martincevic cited a survey conducted by the company that indicated that 74% of Americans queried said they would spend more on holiday travel this year “than ever before,” but that 60% were worried that they would not be able to “afford to travel as they would like to.”
The offering is currently available only to select customers, but will be expanded to include more U.S. consumers in the weeks to come. The collaboration marks the first time that American Airlines has integrated BNPL options into its website.
Marqeta and Amount announce collaboration to help banks offer BNPL
The partnership announced this week between card issuing platform Marqeta and bank technology provider Amount will make it easier for financial institutions to get into the Buy Now Pay Later business. Marqeta and Amount have forged a virtual card and loan origination partnership that will enable banks to go to market with their own BNPL/virtual card offering in months. This will help them boost revenues, grow market share, and promote loyalty.
Echoing the challenge that banks and other financial institutions face from Big Tech and fintech alike, Amount CEO Adam Hughes pointed to the partnership with Marqeta as a way for banks to close the consumer expectations gap between themselves and more tech-savvy, tech-native enterprises entering the financial services space. “Banks must compete or continue to lose market share to digital challengers who offer a more flexible way for their customers to pay,” Hughes said.
Part of what makes the Marqeta/Amount partnership interesting is how it takes advantage of research that suggests that a significant number of consumers who have used BNPL would prefer it if the service came from their bank or credit card provider. Amount’s modular approach to BNPL is configurable, easy to deploy, and integrates readily with banks’ legacy platforms, giving FIs the ability to introduce BNPL offerings over a variety of different channels and payment methods.
Berlin-based Billie banks $100 million in funding
The latest reminder of the international growth of Buy Now Pay Later comes from the $100 million investment secured by Berlin, Germany-based, B2B Buy Now Pay Later startup, Billie. The Series C round was led by U.K.-based Dawn Capital and featured participation from Tencent and, interestingly enough, Klarna. In fact, Klarna’s investment comes in the wake of a strategic partnership with Billie in which the two companies will integrate their service to better leverage their core competencies, with Billie serving business customers and Klarna handling retail consumers.
“BNPL for B2B is still in its infancy phase,” Klarna CEO and co-founder Sebastian Siemiatkowski explained, “even though the demand has never been higher. We are here to solve problems and by being able to offer this service to our merchant partners together with Billie, we are doing just that.”
The Series C round gives Billie a valuation of $640 million, and is believed to be the largest B2B Buy Now Pay Later funding round to-date. Co-founder and co-CEO of Billie, Dr. Matthias Knecht noted that those companies buying from larger businesses and individual retailers are increasingly embracing a “digital-first” approach that includes not just “modern user interfaces, high limits for shopping carts, as well as real-time decisions for B2B” but options like BNPL, as well. “There is nearly no provider of a BNPL product (for these companies) like what Klarna offers for B2C,” Knecht said. “We aim to close this gap.”
Visa expands BNPL offerings in Canada via partnership with Moneris
International card company and financial services provider Visa has been making inroads of its own into the Buy Now Pay Later market. This week, the company made headlines in the Canadian fintech news space via a new collaboration with unified commerce company Moneris.
“We’re happy to be working with a trusted brand like Visa Canada on providing a buy now pay later option to Canadians,” Moneris Chief Product and Partnership Officer Patrick Diab said. “Bringing flexible payment methods like buy now pay later to our merchants helps them offer their customers more options when it comes time to pay.”
Courtesy of the new collaboration, merchants partnered with Moneris will be able to leverage Visa’s BNPL solution – Visa Installments – to give eligible Canadian credit cardholders access to installment payments on qualifying purchases. Cardholders can use the existing credit on their cards to pay for purchases in smaller, equal payments over a defined time period, with no additional, new service sign ups or requirement to apply for a new line of credit.
Moneris is set to begin offering Visa Installments to its customers by the spring of 2022.
Mastercard introduced its latest innovation to help ensure that visually impaired and partially sighted consumers can use its spending and credit solutions as readily as any other cardholder. The company’s Touch Card, announced this week, enables the visually impaired to easily determine whether the Mastercard they are holding is a credit, debit, or prepaid card thanks to a few simple design elements to the physical card itself.
At a time when payment cards are becoming sleeker, eschewing the boldly embossed letters and numbers that have distinguished these cards for decades, the new Touch Card features a new design that, while not bucking the trend toward flatter, thiner cards, provides the kind of tactile cues that visually impaired consumers can use to select and use the right card. With a series of notches on the side of the card – a round notch for credit cards; a broad, square-shaped notch for debit cards; and a triangular notch for prepaid cards – Mastercard’s new Touch Card is another example of what Mastercard Chief Marketing and Communications Officer Raja Rajamannar called innovation “driven by the impulse to include.”
“The Touch Card will provide a greater sense of security, inclusivity, and independence to the 2.2 billion people around the world with visual impairments,” Rajamannar said. “For the visually impaired, identifying their payment cards is a real struggle. This tactile solution allows consumers to correctly orient the card and know which payment card they are using.”
The new cards have been endorsed by The Royal National Institute of Blind People (RNIB) in the U.K. and by VISIONS/Services for the Blind and Visually Impaired in the U.S. Co-designed by augmented identity specialist IDEMIA, Mastercard’s Touch Card works with bot point-of-scale terminals and ATMs, meaning that the new solution can be readily deployed at scale.
“With one in seven people experiencing some form of disability,” Rajamannar said, “designing these products with accessibility in mind gives them equal opportunity to benefit from the ease and security of a digital world. No one should be left behind.”
It is worth mentioning that the Touch Card is only one of Mastercard’s initiatives to empower those with visual impairments. The company includes its signature melody, which signifies that card transactions have been completed successfully at the checkout counter, among these efforts.
One month after making its Finovate debut at FinovateFall in New York, AI-powered funding search engine Fundica has partnered with Digital Commerce Bank. The Bank will host Fundica’s online funding search solution on its website for free, making it easier for businesses to search for and secure information on a wide variety of funding sources, including grants, tax credits, government loans, loan guarantees, and accelerators and incubators.
Users of the search engine can personalize results quickly and choose from among 35+ different search criteria. The solution is updated in real time, helping ensure that companies and business owners have access to the most up-to-date, accurate information on funding opportunities that are relevant to them.
“Digital Commerce Bank is proud to offer Fundica’s funding search technology as part of our commitment to support and promote business in Canada,” Digital Commerce Bank President and CEO Jeffrey Smith said. A privately held, Schedule 1 Canadian chartered bank headquartered in Calgary, Alberta, Digital Commerce Bank offers payment and banking experiences, as well as card services, digital wallets, and loan origination and management tools.
The institution is regulated by OSFI (the Office of the Superintendent of Financial Institutions of Canada), is a member of Payments Canada, and is a principle member of Interac, Visa, and Mastercard. Digital Commerce Bank changed its name from DirectCash Bank in November of last year in a move Smith said would allow the institution to “unify (its) branding, technology, and offering. The firm reported total assets of $94 million (C$117 million) this summer.
“We are delighted to partner with an innovative group like DCBank who shares our mutual commitment to make finding and applying for funding easier for entrepreneurs across Canada,” Fundica President and co-founder Mike Lee said.
Founded in 2017 and headquartered in Montreal, Quebec, Fundica leverages machine learning, crowdsourcing, web crawlers, and its own data science team to offer business owners and entrepreneurs dynamic, relevant funding data. In addition to Fundica’s funding search engine for businesses, the company’s white label and API-based solutions enhance the ability of its partners to help its customers better navigate the funding landscape. Companies have successfully leveraged Fundica’s technology to drive traffic to their websites and capture leads in search of funding, better engage customers with a “one-stop-shop” for current and relevant funding information, as well as generate data-driven insights.
In addition to its online white label service, Fundica also offers two other licensed services: AdvisorPro and Automated Funding Alerts. AdvisorPro is designed for financial advisors to use the Fundica database directly to better serve their clients. Automated Funding Alerts service sends funding opportunities to a mailing list of businesses provided by the subscribing firm. For its role in playing “matchmaker” between businesses and funding entities, Fundica has earned the nickname “the eHarmony of the funding world.”
“Fundica is the most useful tool entrepreneurs can use when it comes to funding,” former, eight-year Intuit Canada President and CEO Jeff Cates said. “Having their white-label solution on our website increased signups to Intuit’s products tremendously.”
An award-winning innovator that has earned recognition from the Claudine and Stephen Bronfman Family Foundation, Startup Canada, and CFO Canada, Fundica also organizes and runs the Fundica Roadshow. The annual event is held in cities across both Canada and the U.S., and is geared toward helping business owners understand the range of funding opportunities available to them, as well as help make connections between entrepreneurs seeking funding and the funding sources themselves.
“Mastercard is committed to offering a wide range of payment solutions that deliver more choice, value, and impact every day,” Mastercard EVP of Digital Payments Sherri Haymond. “Together with Bakkt and grounded by our principled approach to innovation, we’ll not only empower our partners to offer a dynamic mix of digital assets options, but also deliver differentiated and relevant consumer experiences.”
The collaboration will enable Mastercard partners to leverage the company’s network and Bakkt’s trusted digital asset platform to enable consumers to buy, sell, and hold digital assets using custodial wallets powered by Bakkt’s platform. Additionally, consumers will benefit from streamlined issuance of branded crypto debit and credit cards.
Mastercard will also make cryptocurrencies a bigger part of its loyalty programs. Mastercard partners will be able to offer cryptocurrency as rewards and enable consumers to transfer value between loyalty points and digital assets. This will allow users to effectively use cryptocurrencies for everyday transactions and, perhaps even more significantly, marry cryptocurrencies to their preferred purchases.
“We’re incredibly excited to partner with Mastercard to bring crypto loyalty services to millions of consumers,” Bakkt EVP for Loyalty, Rewards, & Payments Nancy Gordon said. “As brands and merchants look to appeal to younger consumers and their transaction preferences, these new offerings represent a unique opportunity to satisfy increasing demand for crypto, payment, and rewards flexibility.”
In addition to its partnership with Mastercard, Bakkt also announced that it had entered a strategic relationship with Fiserv that will also help support mainstream adoption and use of cryptocurrencies. A major feature of the collaboration will be the integration of Bakkt into Fiserv’s Carat omnichannel ecosystem. This will enable businesses to offer both B2B and B2C cryptocurrency payouts, loyalty programs, and transactions. Fiserv and Bakkt also announced plans to introduce Bakkt technology that enables customers to store and transact with digital assets to Fiserv’s financial institution clients.
Founded in 2018 and based in Alpharetta, Georgia, Bakkt became a publicly traded company only a few days ago, launching on the New York Stock Exchange under the ticker symbol BKKT. The listing came courtesy of a SPAC sponsored by Chicago investment firm Victory Park Capital. In the weeks leading up to the company’s debut as a public company, Bakkt had announced partnerships with other Finovate alums including Finastra, Google, and, earlier this year, Blackhawk Network.
One of the most interesting missions in fintech has been the effort to bring the benefits of 21st century communications – from instant messaging to social media – to regulated businesses. In a world in which consumers expect to be able to leverage the familiarity and convenience of WhatsApp and Facebook in their everyday activities, the challenge of incorporating these technologies into industries like finance has been daunting.
Denim Social is one of the many companies that has dedicated itself to solving this problem for consumers and regulated businesses alike. Headquartered in St. Louis, Missouri, the company offers a suite of built-in compliance and publishing tools to help financial, insurance, wealth management and other compliance-conscious enterprises run and scale conversion-optimized campaigns across all social media channels.
More than 250 institutions in banking, insurance, wealth management, and real estate have leveraged Denim Social’s technology. And today, the company announced that it has raised $5 million in Series B funding to help support product development and fuel expansion in its marketing and sales efforts. The investment, courtesy of FINTOP Capital and JAM FINTOP BankTech, gives the startup a valuation of $30 million.
“Financial institutions are rapidly accelerating their digital strategies in today’s environment and Denim Social can help them humanize their brand on social media, while staying compliant,” Denim Social CEO Douglas Wilber said. “With increasing demand for our solution, FINTOP’s and JAM FINTOP’s partnership will help us grow to meet the needs of future clients.”
Founded in 2020, Denim Social merged with Finovate alum Gremln Social later that year. Making its Finovate debut in 2013, Gremln was among those companies that, early on, recognized the value in enabling regulated companies to leverage social media to enhance customer engagement in a compliant way. “During times like today, it’s more important than ever for brands to use social media to build deeper, more meaningful relationships with consumers and their communities,” Denim Social noted in a blog post announcing the merger. “But we also recognize that compliance remains a significant barrier in many regulated industries. By merging our technology and expertise, we are providing an industry-leading, all-in-one solution.” The merger announcement was accompanied by a $4 million Series A investment led by Hermann Companies.
More recently, Denim Social launched the first-ever compliant Instagram publishing and advertising solution. In a statement, the company noted that Instagram bested other social networks in terms of both engagement and the ability to influence purchase decisions. The new platform enhancement helps marketers at regulated businesses manage and publish from multiple Instagram business accounts; schedule and publish organic content; maximize reach and lead generation with paid, targeted advertising; review and improve marketing strategies using performance analytics; and monitor all activity via a single streamlined feed. SVP of Goldwater Bank’s mortgage division, Christine Madrid Overbeck, called the new offering “a game changer.”
“A robust social media monitoring platform is a must in the mortgage and banking industry,” Overbeck said. “Denim Social has not only allowed us to remain compliant, their platform allows our sales team to successfully post, utilize a library of approved content, and monitor their engagement.”
This week’s Finovate Global ListSeries feature takes a look at the roster of Southeastern Asia-based technology unicorns compiled by Credit Suisse’s ASEAN research team in a recent report to see how many of these 35 billion-plus valuation companies are fintech firms.
“The number of unicorns in ASEAN has continued to increase over the last two to three years, now adding up to 35 unicorns,” the report authors noted. Scaling New Heights: ASEAN’s 35 Unicorns reveals that Singapore and Indonesia are home to the lion’s share of the region’s unicorns and that fintech represents the most common sector, followed by e-commerce.
In terms of factors fueling the growth of these firms, the report highlights the role of private equity/venture capital funding, strong demographics – particularly populations with a high number of citizens under the age of 34 – and supportive regulations. The report also underscored the role of COVID-19 in stimulating innovation: “Fintech is still relatively nascent given that 25% to 50% of the region’s adult population remains underbanked or unbanked, but the COVID-19 pandemic has accelerated the adoption of digital financial services.”
Read the full report here. In the meanwhile, here is our look at the fintech unicorns from Credit Suisse’s ASEAN unicorn roundup.
Indonesia
Akulaku: a banking and digital finance platform providing digital banking, consumer credit, digital investment, and insurance brokerage services to underserved consumers in Indonesia, the Philippines, Vietnam, and Malaysia.
OVO: a digital payment service, headquartered in Jakarta, that offers one of the biggest e-wallets in Indonesia.
Xendit: an end-to-end digital payments solution provider for small businesses and large enterprises alike.
The Philippines
Mynt: a fintech partnership between Globe Telecom, the Ayala Corporation, and Ant Financial focused on payments, remittances, loans, business solutions, and platforms.
Singapore
Advance Intelligence Group: an AI-driven technology parent company offering buy now pay later services, digital lending, and e-commerce products and services.
Matrixport: a digital assets and financial services platform that supports investing and trading in cryptocurrencies.
NIUM: an international payments platform for cross-border payments, local accounts, and card issuance.
Thailand
Ascend Money: a digital payments and financial services company providing wealth management, lending, and insurance products to 50 million users in six countries in Southeast Asia.
Vietnam
Vietnam Payment Solution (VNPAY): a Hanoi-based electronic payments solution provider offering mobile banking, phone recharge, and billpay for banks, e-commerce businesses, and telecoms.
Not included in our round-up are a handful of companies characterized by Credit Suisse ASEAN Research as “e-commerce” or “real estate tech.” These firms include Blibli and JD.ID of Indonesia, Carsome of Malaysia, and Carousell, Carro, Lazada, and Moglix of Singapore among the e-commerce unicorns. The region’s real estate technology unicorns featured include Singapore’s JustCo and PropertyGuru.
Here is our look at fintech innovation around the world.
LOTTE Finance Vietnam, a subsidiary of South Korean credit card company LOTTE Card, introduced a Buy Now Pay Later service for online Vietnames consumers.
At FinovateFall we had a number of conversations with fintech professionals on the challenges of forging successful fintech partnerships. One of the more illuminating discussions we had was with Ryan Ruff, Head of Fintech Relationships with ASA Technologies, who discussed his company’s unique approach to helping fintechs and financial institutions build more constructive collaborations.
As both a fintech executive and a fintech founder, Ruff has a unique understanding of the challenges that fintechs and financial institutions often face when trying to work together. In our discussion at FinovateFall, he explained what some of those pain points are and how ASA Technologies’ platform enables both parties – fintechs and financial institutions – to maximize their interaction with each other, minimize inevitable risks, and focus on core competencies.
On the challenges financial institutions and fintechs face when trying to forge meaningful partnerships.
One of the things we’ve noticed is that everyone understands banking-as-a-service. What that really (represents) is a relationship between one fintech and one financial institution. And there’s a lot of risk there. On the financial institution side, they are asking the question: is this fintech really going to succeed? Do they have the capital? Are they PCI compliant? SOC-2 compliant? There’s a lot of risk in that relationship.
What we do is (offer) a contractual agreement where one financial institution enters into a partnership with all of the fintechs (on our platform), so that if one of them fails, it’s not that big of a deal because there are more coming and there are others on the platform, so it takes away that risk of partnering.
On the other side, the fintechs, when they get on to our platform, they are now partnering with all of the financial institutions, so they can go and find the ones that are most conducive to their clients and can send all their clients to that institution.
On the importance of building understanding and trust among all parties
It’s important that the technology piece is secure, that it’s being done in a compliant way … that’s very important and we work on that. But it’s also important that the revenue models work for both parties as well. (For example) if a fintech has a lead for a banking service like a home loan or a car loan or a student loan, they can send that back to the ASA platform, where the customer is actually a client for the institution. That institution gets to do that loan and then the referral fee goes back to the fintech that provided the referral. So both sides are making money, and they are able to stay in their core competencies and really work at scaling their core value propositions.
What makes a fintech special is that it’s a niche application. It’s something that’s going to help a specific user. Ironically, when you try to go partner with a financial institution, they are looking at it and saying I don’t know if this is going to affect a big enough segment of our user base, so I don’t know if it’s worth doing the partnership. The very thing that makes your fintech special, is what makes it hard to partner.
Now in (our) model, the financial institution is not just getting this one fintech that gets one sliver, they’re getting all the fintechs (which will) hit a much wider base collectively. So it makes more sense for both parties when you’re doing it “multiple (fintechs) to multiple (financial institutions).”
On the way that the current social and economic climate has impacted the work ASA does
It’s made the need for what we do even greater. People are changing what they need out of a bank, and they’re changing what they need out of a fintech because our world is changing. We’re trying to come into a new normal right now that a lot of people don’t understand, and wonder what the future is going to look like. We’ve got a platform where people can build those user experiences really quickly, get them to scale, and get them to market quicker than ever before. So really this moment brings an opportunity for our institutions and our fintechs to be able to collaborate together quickly to build those experiences that people are going to want in this new environment that we’ve all been thrown into.
Check out the rest of our conversation with Ryan Ruff from FinovateFall 2021 on creating successful fintech partnerships – and the importance of moving beyond open banking to what he calls “collaborative banking.”
