If making a great first impression is important, then Virgin Money’s decision to partner with customer onboarding and KYC technology specialist HooYu should make a pretty good impression of its own.
“Our smart digital tools put our customers in control and the HooYu journey helps our customers to successfully pass KYC where traditional name and address checks fail,” Virgin Money Head of Digital Customer Experience Linda Robertson said. “We chose to work with a regtech partner like HooYu because their platform enables us to easily build a range of digital onboarding journeys that are simple for our new customers to complete.”
A two-time FinovateEurope alum, HooYu combines a variety of KYC tools and technologies to ensure the success of the customer onboarding journey. This includes giving companies confidence that their customers are who they say they are. HooYu’s identity verification service leverages selfie capture, liveness detection, ID document capture and validation, facial biometrics, address proofing, and geolocation in a seamless process that reduces abandonment and increases conversions. Features such as dynamic customer prompts, white label customization, and flexible customer journeys help reduce friction and streamline the account opening experience.
Calling the emphasis on the digital customer experience an “obsession” with banks like Virgin Money,” HooYu Marketing Director David Pope said it was HooYu’s role to help these institutions “refine their new account journeys and achieve the origination goals.”
Virgin Money serves 6.5 million customers in the U.K. A full-service digital bank, the institution offers current, savings, and business accounts; credit cards and insurance; mortgages and personal loans; as well as pensions and investments. Originally launched as Virgin Direct in 1995, the company secured its banking license 2010 and rebranded as Virgin Money two years later.
“It’s our job to help banks like Virgin Money to orchestrate KYC services and easily configure and deploy with a great customer journey,” Pope said.
Founded in 2015 and headquartered in London, U.K., HooYu began the year by leveraging open banking to support identity and affordability checks. The new offering, Bank Connect, enables users to establish their identity or affordability by logging into their bank account during the KYC process. With the user’s consent, Bank Connect provides identity, account overview, transaction, and card data. This information is analyzed, scored, and presented in a HooYu report. HooYu deletes all the user’s Bank Connect data once the client has reviewed the results of the report.
The technology is currently being rolled out to gaming operators, who benefit from the insights into customer affordability and use the information to make more accurate customer risk assessments. In fact, one month after announcing Bank Connect, HooYu introduced new partner MrQ, one of the U.K.’s growing number of online casinos.
Want to meet companies like FinovateEurope alum HooYu? Check out our FinovateEurope 2022 Sneak Peek series and learn more about the companies demoing their latest technologies next month at FinovateEurope in London, March 22 and 23.