FinovateFall 2012 / Segmint
Presenter Profile:
How they describe themselves: Segmint is a fast-growing, dialogue marketing and digital media company offering an unrivaled analytics framework that anticipates consumer spending patterns and helps Financial Institutions deliver highly-targeted, individual online advertising campaigns across the digital spectrum.
How they describe their product/innovation: Segmint’s new and highly-advanced SegmintEngage feature allows FIs to create online campaigns in less than a minute – targeting the offer, creating a banner and assigning website zones – through a completely automated feature of the application. This “One Button” application empowers FI marketers to deliver campaigns without engaging multiple support partners within their organization, ultimately saving time and resources.
Contacts:
Bus. Dev., Sales: Thomas C. Tyler, EVP, (330) 656-4051
Press: Jill Arslanian, Principal, & Jennifer Raynor, Principal, Ardent Communications Group media@ardentcgroup.com, (216) 712-7778
Website: www.segmint.com
Blog: www.segmint.com/blog
Twitter: @Segmint
HQ Location: Akron, OH
Company Founded: 2007
Product Being Demoed: SegmintEngage One Button Campaign
Product Launched: September 2012
Metrics: Privately-held company with 35 employees
- Key Executives
Russel “Rob” R. Heiser II (President/CEO), Nathan W. Shahan (VP Product Development), Thomas C. Tyler (EVP), John Cale (VP Business Development), John F. Relyea (VP Marketing & Implementation)
Key Stats
- Key Board Members
Thomas Tyrrell (Co-Founder/Chairman, Segmint), Russel “Rob” R. Heiser II (President/CEO, Segmint), Bruce A. Jackson (Former VP Finance/CFO, Cedar Fair L.P.), William E. McDonald III (Retired Vice Chairman, National City Corporation), Randall Myeroff (President/CEO, Cohen & Company)
- Key Customers
Segmint’s unrivaled analytics platform provides national, regional and local financial institutions, as well as credit unions and other businesses, the ability to securely deliver relevant and highly-targeted content to customers in their channel of choice.