How they describe themselves: Named one of the ten coolest brands in banking, Xignite, Inc. provides cloud-based financial market data APIs to help emerging companies and established enterprises deliver real-time and reference market data to their digital assets, such as websites and apps. For more information, visit xignite.com or follow on Twitter @xignite.
How they describe their product/innovation: Xignite CloudStreaming is a zero-footprint streaming solution that enables implementing the next generation of innovative financial applications. Traditional streaming services require colocations, physical servers, dedicated lines, scalable production infrastructure, and complexities around ingesting a full data feed such as proprietary legacy protocols and replay and recovery logic. With Xignite CloudStreaming, you can stream to any device just the data that you want through a simple HTTP GET call.
Product distribution strategy: Direct to Business (B2B)