How they describe themselves: The Bleu Network will be a core asset in the future of a connected body, home, city, business, and industry. Bleu’s vision is to change the payment experience and create a new platform for mobile transactions. Very soon the Internet will be in everything, everywhere, all the time. It’s a smart world and Bleu is at the forefront of providing smart financial solutions in the Internet of things.
How they describe their product/innovation: Bleu facilitates mobile transactions utilizing Bluetooth low energy beacons. A beacon is a tiny wireless device that sends a Bluetooth signal to a customer’s Bleu app when they enter a store. The beacon connects the customer to the store and when the customer is ready to pay, they select their form of payment and the transaction is automatically completed. Bleu has patented a mobile transaction process using Bluetooth low energy beacons, and developed a proprietary mobile point of sale and consumer application. This fully integrated solution conducts transactions from any registered payment instrument.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms