FinovateEurope 2017 / CREALOGIX

Presenter Profile:

How they describe themselves: The CREALOGIX Group is an independent Swiss software house and the Swiss market leader for Digital Banking. CREALOGIX develops and implements innovative fintech solutions for the digital bank of tomorrow. The focus is placed on customer-oriented mobile-first solutions, scaled security products and financial advisory solutions.

How they describe their product/innovation: The online banking world is not a enjoyable place. Complicated interfaces and static numbers do not make for a good customer experience. Financial decision-making is driven by logic, but also by emotion and creative thinking. Banks can do better to engage with their customers in the important field of financial management. Virtual reality (VR) can help. VR can immerse customers in their financial world. Using vivid imagery, VR can trigger both the left and right side of the brain; it can turn uninspiring numbers into a meaningful experience. More and more people lose track of their finances every day because money has become something virtual. VR can help them stay on top of their finance. It can help them seize opportunities, avoid problems and plan for the future. VR-banking can motivate people to actively model their finances, experiment and explore ways to invest or spend their money.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed

Contact

Bus. Dev.: Marc Stähli, VP Sales & Marketing, marc.staehli@crealogix.com
Press: Geraldine Critchley, Head Product Marketing, geraldine.critchley@crealogix.com
Sales: Eszter Vass, Sales Manager UK, eszter.vass@crealogix.com


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