Finovate Blog

Small and medium-sized businesses (SMBs) face big challenges when it comes to global payments. Opportunities to reach new markets across borders and overseas have never been greater. But unlike their larger competitors, SMBs are often stymied by both the complexity of international payments and the risks of dealing with new partners.

We caught up with Saujin Yi, Founder and CEO of LiquidTrust, a Los Angeles, California-based firm that offers a technology that reduces the risk and equalizes the power in business relationships to enable businesses of any size to partner, collaborate, and scale with flexibility, ease, and confidence. Earlier this year at FinovateSpring in San Diego, Yi and her co-presenter, Head of Business Development Sean Popock, demonstrated how LiquidTrust’s latest solution enables businesses to hold payments in third-party micro escrow accounts to guard against delays and defaults, as well as fraud.

In addition to LiquidTrust’s appearance at FinovateSpring in San Diego, the company also recently announced securing $4 million in seed funding. The round featured investments from Anthemis Female Innovators Lab Fund, Resolute Ventures, and Motivate Ventures, along with “strategic support” from BMO and JP Morgan. The capital infusion came at the same time that LiquidTrust announced the launch of Micro Escrow, its instant escrow payment solution for SMBs.

In our conversation, we discuss the current state of small business payments and the challenges SMBs face when conducting payments across borders. We learn about LiquidTrust’s solutions that provide fast, verified global payments for these firms and, importantly, the potential impact of the Trump administration’s tariff policy on SMBs when it comes to international payments.

Tell us about yourself and the company you founded. What problem does LiquidTrust solve and who does it solve it for?

Saujin Yi: I’m the founder and CEO of LiquidTrust. Before that, I spent over a decade working at the intersection of small and medium-sized businesses, fintech, and global payments. What we saw again and again, especially when working with these SMBs, is that trust remains a huge barrier to growth. Businesses want to work with new partners, especially across borders, but hesitate because they’re afraid they won’t get paid or that what they’ve paid for won’t arrive.

This is a real issue. SMBs in the US source goods and services from an average of nine different countries (1). And while many look to their bank or credit union for support, 75% of SMBs say they’re dissatisfied with current cross-border payment options. More than a quarter say they’re directly held back from global expansion because of the complexity and risks tied to current systems (2).

LiquidTrust exists to solve that. We partner with financial institutions and marketplaces to provide modern B2B payment solutions that make sending and receiving payments—especially across borders—safer and simpler for small and mid-sized businesses. Our flagship product, Protected Pay, is powered by our patent-pending Micro Escrow™ technology, which brings the kind of transaction protection that was once only available to large enterprises to the broader business world. Unfortunately, more than half of SMBs still believe that cross-border payment systems aren’t built for businesses of their size. We’re here to change that.

LiquidTrust offers two primary global payment methods. Can you outline these methods and explain the use cases for each?

Yi: Today, we partner with banks, credit unions, and B2B platforms to offer their SMB customers and members two ways to pay through one trusted platform: Simple Pay, for fast, verified global payments with no hassle, and Protected Pay, for escrow-style protection on higher-stakes transactions.

Simple Pay is ideal for repeat relationships where there’s already a baseline of trust, but both sides still want safeguards like payment validation or delivery confirmation. This is commonly used in ongoing vendor partnerships.

Protected Pay is for first-time, high-value, or higher-risk transactions where goods or services are being exchanged. This option uses our proprietary Micro Escrow technology to hold funds and release them only once specific milestones or conditions are met. It’s especially useful in cross-border deals, custom orders, or any situation that involves prepayment and delivery risk.

We’ve heard from financial institutions, marketplaces, and small business owners that this kind of flexibility—trust without unnecessary friction—is exactly what’s been missing. In fact, the fear of fraud is the number one reason over a quarter of SMBs say they’ve avoided trying to make or receive online cross-border payments altogether (3).

Can you tell us about a favorite implementation, deployment, or feature of your technology?

Yi: One of my favorites is a recent implementation with a logistics platform that serves SMB exporters and importers. Before LiquidTrust, many of their customers were wiring money upfront to overseas suppliers with no recourse if something went wrong. It was stressful and costly.

By integrating and offering our Protected Pay with Micro Escrow™ embedded, buyers now release funds only once documents are uploaded and verified. Sellers ship with confidence because they know the funds are secure. What I appreciate most is how seamless the experience is. The technology is fully embedded into the platform’s existing workflow, and the users don’t need to think about “escrow” as a separate process. It just works.

You recently wrote about the challenges that the proposed tariffs from the Trump Administration might represent for small business payments. What are these challenges and how are fintechs helping SMEs overcome them?

Yi: Tariff uncertainty creates chaos in two ways.

First, there’s  payment timing. We’ve seen businesses rush to send full payments ahead of a tariff deadline, only to have goods delayed or renegotiated mid-shipment. One business owner put it bluntly: “Our money is stuck in limbo, and we can’t do anything about it.” Second, there’s the impact on supply chain diversification.  Finding, vetting, and trusting one supplier in a country where you don’t know the language or local business culture is hard enough. When tariffs suddenly force SMBs to shift sourcing to an entirely new country, it’s more than just a logistics problem—it can be the difference between staying in business and not. And who’s to say they’ll be lucky enough to find another trustworthy partner?

This is where fintechs can help. We can build payment systems that match the real-world flexibility SMBs need—things like conditional release, milestone-based payments, and built-in dispute protection. When policies shift fast and unpredictably, businesses need tools that help them stay agile without putting their cash at risk.

Your company has a compelling origin story. What in your background gave you the confidence to tackle the challenge of small business global payments?

Yi: Our team was already working closely with SMB owners, and during the 2022 downturn, we kept hearing the same thing: payments were falling through. Some weren’t getting paid on time—or at all. Others were paying suppliers but never receiving what they ordered, with no real way to recover their losses. It became clear very quickly that the existing payment protections just weren’t built for them.

I’m a problem-solver at heart. My background is in engineering and finance, and what drives me isn’t building something flashy; it’s building something truly useful. I love simplifying complex systems, like escrow, and making them accessible. That, along with our experience in the space, gave me the confidence to build a solution that works for the people who need it most.

LiquidTrust recently secured $4 million in seed funding. What did this investment mean and what will it enable the company to do?

Yi: This investment allows us to scale thoughtfully. We’re using it to build more partnerships with financial institutions and B2B platforms, accelerate onboarding, and strengthen our compliance infrastructure so we can support more global markets. Just as importantly, it sends a strong signal to the market. When investors back a mission like ours—to make trust in payments accessible to everyone—it tells SMBs, “You’re not alone, and better tools are on their way.”

What can we expect from LiquidTrust in the months to come?

Yi: We’re focused on expanding our footprint with financial institutions and B2B platforms that want to offer trusted payments without having to rebuild everything from scratch. You’ll also see enhancements to our Micro Escrow™ technology, including more configurability, broader use-case support, and even simpler integrations.

And we’re continuing to listen. Most of our best features have come from conversations with business owners and bank partners who just want a better way to work. That’s what you can count on from us. We’ll keep building, quietly and thoughtfully, to make trust easier for everyone.

Notes:

1. SMB Ambitions barometer 2024
2. International B2B Payments: A Guide for Entrepreneurs and Digital Businesses
3. Borderless Payments Report, Oct 2023

Photo by Gerson Repreza on Unsplash