Binance Joins Crypto Rivals in Race to Launch Prediction Markets

Binance Joins Crypto Rivals in Race to Launch Prediction Markets
  • Binance is adding prediction markets via a partnership with Predict.fun to enable one-click, fee-free bets on real-world events using existing account balances.
  • The move raises regulatory and ethical concerns, as prediction markets blur the line between forecasting and gambling and operate with limited oversight.
  • The move opens a new revenue stream while attracting retail users interested in event-based trading and deeper platform engagement.

Digital asset exchange platform Binance is adding a new revenue stream today. The Cayman Islands-based company has added prediction markets to the Binance App, allowing users to place bets on real-world outcomes across categories.

Binance has teamed up with Predict.fun, a forecasting platform that will host prediction markets on Binance’s platform. The newly integrated prediction markets will offer one-click, fee-free access, with no complex onboarding required. Users will be able to use their Spot and Funding Account balances.

“Prediction markets allow participants to take positions on future outcomes across areas like sports, economics, world events, culture, and crypto,” the company said in its announcement. “Each outcome (Yes and No) is represented by a share priced between $0.01 and $0.99, representing the collective belief of participants on the outcome’s likelihood — for instance, a share priced at $0.80 in a sufficiently deep market would suggest an 80% chance of the outcome occurring.”

As with all moves in the prediction markets space, the launch is not without controversy. Aside from the fact that Binance’s prediction market operates outside the supervision of any financial regulatory authority, prediction markets in general have a reputation for blurring the line between informed forecasting and speculative gambling, especially when tied to sensitive real-world events such as elections or geopolitical outcomes. Additionally, prediction markets are prone to manipulation, may incentivize undesirable behavior (especially among young men), and often lack the regulatory safeguards seen in traditional financial products.

By integrating prediction markets directly into its app, Binance is making it easier for its target market of young men to participate, while also inviting greater regulatory attention at a time when global authorities are already tightening oversight of both crypto platforms and event-based trading.

Binance isn’t the first player in the crypto market to add prediction markets to its platform. US-based Coinbase launched prediction markets in partnership with Kalshi four months back, while Crypto.com unveiled a standalone prediction market platform, OG, aimed at sports enthusiasts three months ago.

Overall, Binance’s new prediction markets offering opens up a potentially lucrative revenue stream while also serving as a powerful user acquisition tool, particularly among a growing group of retail traders drawn to event-based speculation.


Photo by lil artsy

Finovate Global Thailand: Digital Assets, Agentic Transactions, and Moving Money

Finovate Global Thailand: Digital Assets, Agentic Transactions, and Moving Money

This week’s edition of Finovate Global reviews recent fintech news and headlines from Thailand.


DV8 Public Company to Acquire Rakkar Digital

Pending regulatory approvals, DV8 Public Company has announced plans to acquire Rakkar Digital, a digital asset custody provider, and invest up to $3 million (THB100 million) in the firm. DV8 has inked a share sale and purchase agreement to buy Rakkar’s ordinary shares from its existing shareholders. The transaction marks DV8’s latest entry into regulated digital asset operations. The company invested in Korean digital asset treasury platform Bitplanet in 2025.

Rakkar Digital was established in 2022 as a joint project between SCBX, the parent company of Siam Commercial Bank, and Fireblocks, a global digital asset infrastructure provider. Headquartered in Singapore, Rakkar Digital provides institutional-grade digital asset and cryptocurrency custodian services and has more than $700 million in assets under custody. In a statement, DV8 noted that Rakkar Digital’s regulatory standing, operational framework, and trust among institutional customers made the company a wise acquisition and will help DV8 compete in Asia’s rapidly growing digital asset ecosystem.

Founded in 1978, DV8 Public Company is a media and advertising agency based in Bangkok, Thailand. Formerly known as Demeter Corporation Public Company Limited, the company rebranded in 2020 and is currently transforming itself into a builder of regulated digital asset infrastructure. DV8 announced this pivot last summer, appointing Thai business leader Chatchaval Jiaravanon as its new Chairman and raising approximately $7.4 million (THB 241 million) in funding.


Mastercard and Krungthai Complete Agentic Transaction in Thailand

Mastercard announced that it has completed a pilot project in Thailand to deliver its first authenticated agentic transaction in partnership with Krungthai Card Public Company Limited (KTC). The project featured Mastercard Agent Pay and was initiated by AI agents in a secure, transparent pilot environment with full consumer control. The transaction used tokenized credentials, authenticated by Mastercard Payment Passkeys, to provide customer verification and data protection.

“AI-driven innovation in payments marks a significant step forward for the financial industry,” Krungthai Card President and CEO Pittaya Vorapanyasakul said. “Our collaboration with Mastercard reflects our strategic commitment to integrating agentic commerce into KTC’s ecosystem—enabling smarter, more secure, and intuitive experiences for consumers. This milestone reinforces our role in advancing payment innovation in Thailand.”

The pilot project demonstrated how AI can complete everyday tasks for consumers safely and efficiently. In this instance, an AI agent booked transportation from Suvarnabhumi airport to Central Chidlom via global mobility provider Elife. Both the booking and the agentic transaction were facilitated by the AI agent, which was connected to Elife’s services network.

Thailand is the latest country where Mastercard has tested its innovations in agentic commerce. So far in 2026, the company has completed authenticated agentic transactions in Australia, New Zealand, Singapore, Malaysia, India, South Korea, Taiwan, and Hong Kong.

“Thailand continues to be one of the region’s most attractive travel destinations, and its dynamic travel environment provides an ideal, real-world testbed for agentic commerce,” Mastercard Country Manager for Thailand and Myanmar Winnie Wong said. “Through this collaboration with Krungthai Card (KTC), Mastercard’s first partner in Thailand to test agentic AI transactions, consumer-authorized AI agents can help make travel experiences more seamless, while embedding trust, authentication, and security directly into payments.”

KTC is a major Thai financial services provider that specializes in credit cards, personal loans, and other payment services. Founded in 1996, the company is headquartered in Bangkok.


Wise Secures Licenses for Wallet and Card Services in Thailand

International money transfer innovator Wise (formerly TransferWise) has obtained five licenses that will enable the firm to offer banking and financial services in Thailand. The UK-based company is the first non-bank to secure five licenses in the country: an electronic money service license, an electronic fund transfer license, an authorized money transfer agent license, an authorized electronic money business operator license (also known as an FX e-Money License), and a foreign business license.

These licenses reflect the relatively complex nature of Thailand as a market for international payments. However, the effort is likely to prove worthwhile. Thailand one of the most internationally connected economies in Southeast Asia, and the APAC region is an especially important one for Wise, accounting for 20% of the fintech’s global revenue.

“Thailand’s cross-border payments market has long been dominated by traditional banks, and Wise is bringing a faster, more transparent alternative,” Wise Head of Banking and Expansion for APAC SK Saraogi said. “With these licenses, customers will soon be able to manage money seamlessly whether they are sending it abroad or using it locally. Beyond Thailand, we see strong demand for our products across APAC and will continue to increase our regulatory footprint to bring our products to even more customers.”

A Finovate alum since 2013, Wise is an international fintech specializing in global money movement and management. Launched in 2011 as “TransferWise” by Kristo Käärmann and Taavet Hinrikus and headquartered in the UK, Wise supported more than 15 million individuals and businesses with its fund transfer services in fiscal 2025. The company processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.


Here is our look at fintech innovation around the world.

Asia-Pacific

  • Mastercard completed a pilot project that delivered the first authenticated agentic transaction in Thailand with Krungthai Card Public Company Limited.
  • Australian Payments Plus agreed to sell its payments app Beem to Bolt Group.
  • StraitsX and KBank established real-time payments between Singapore and Thailand.

Sub-Saharan Africa

  • African fintech Moniepoint acquired Sumac Microfinance Bank, accelerating its entry into the Kenyan market.
  • Paytech Flutterwave announced plans to establish a regional hub in Anambra, in the southeast part of Nigeria, to help target small businesses.
  • The Fintech Times reviewed Ghana’s fintech ecosystem.

Central and Eastern Europe

  • Polish fintech ZEN.COM launched in Ukraine.
  • Fintech analyst Chris Skinner took a look at the “State of Fintech in Germany.”
  • Latvia announced a new type of banking license in a bid to encourage new market entrants.

Middle East and Northern Africa

Central and Southern Asia

  • Indian lending platform KreditBee achieved a valuation of $1.5 billion after raising $280 million in new funding.
  • A merger between CityPay and Chhito Paisa is expected to bolster Nepal’s fintech sector.
  • Glaas, an India-based embedded credit infrastructure company, raised $5 million in funding from Devesh Sachdev, who joined the company as co-founder and managing director.

Latin America and the Caribbean

  • Stablecoin issuer and infrastructure company Balboa Corporation launched in Panama.
  • Mexican retail bank BanCoppel announced a partnership with payment solutions provider BPC.
  • TikTok has applied for EMI and credit licenses in Brazil.

Photo by DUYTRG TRUONG

Gusto Acquires Mosey to Add Compliance Capabilities

Gusto Acquires Mosey to Add Compliance Capabilities
  • Gusto acquired compliance platform Mosey to embed small business compliance tools into its payroll and HR platform.
  • The purchase allows Gusto to integrate state and local business registration, filings, and ongoing compliance directly into its platform that serves 400,000 small businesses.
  • Mosey will help Gusto attract compliance-first customers while adding value via new upsell opportunities.

Payroll, benefits, and HR management solutions company Gusto has acquired business compliance platform Mosey. Financial terms of the deal were not disclosed, but Gusto plans to leverage Mosey to help its customers manage their compliance obligations.

Mosey was founded in 2021 to help small business owners avoid common compliance pitfalls such as hiring without the right legal setup, configuring payroll incorrectly, and missing tax deadlines. “I started Mosey because I’d made every compliance mistake myself, and then I watched thousands of other businesses make the same ones,” said Mosey Founder Alex Kehayias. “The problem isn’t that small business owners don’t care about compliance, it’s that they shouldn’t have to become experts in it. Joining Gusto means we can bring that vision to the millions of small businesses that need it most.”

“Building a business is hard enough without compliance getting in the way,” said Gusto Co-Founder and Chief Product Officer Tomer London. “With Mosey now part of Gusto, we can do what Gusto has always done: take complexity off the plate of small business owners so they can focus on what they actually started their business to do. This is a natural extension of our vision to be the platform that helps small businesses start, hire, and grow.”

Acquiring Mosey will allow Gusto to offer state and local registration, filings, renewal, and ongoing compliance management directly within its own platform. Once integrated, Gusto’s 400,000+ small business clients will be able to hire, pay their teams, and manage their compliance obligations from a single place.

Specifically, Gusto will add:

  • State and local business registrations
  • Entity management, ongoing filings and renewals
  • Resolving agency mail
  • Real-time surfacing of new compliance obligations as businesses grow or expand to new states

Strategically, Gusto will be able to use Mosey’s technologies to attract clients seeking compliance strategies, but not necessarily HR capabilities. Additionally, it will allow Gusto to cross-sell Mosey’s compliance capabilities to its existing customer base.

This is another case of “rebundling” fintech, in which fintech platforms are piling on more capabilities to their long-standing platforms in order to add value and create a broader, more encompassing ecosystem for clients. The deal comes eight months after Gusto acquired retirement specialist Guideline to offer 401(k) retirement plans through its platform.

Gusto, originally known as ZenPayroll, was founded in 2011 and provides a cloud-based payroll, benefits, HR management, and business financial management solution. If the San Francisco-based company continues down its current path of expansion, it may eventually offer corporate credit cards and business banking tools.


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Experian Express Gives Small Lenders a Self-Service Onboarding Platform

Experian Express Gives Small Lenders a Self-Service Onboarding Platform
  • Data and technology company Experian launched its Experian Express solution this week.
  • Experian Express is a self-service platform that will enable smaller lenders such as credit unions and community banks to credential, onboard, and access credit reports through a fully online, fully digital process.
  • Experian made its Finovate debut at FinovateSpring 2011. The company’s North American headquarters is in Costa Mesa, California.

International data and technology company Experian introduced its Experian Express solution this week. The new offering is a self-service platform that enables credit unions, community banks, and smaller lenders to digitally credential, onboard, and pull credit reports quickly and efficiently via a 100% online process. Experian Express provides data on more than 245 million credit-active consumers, ensures 99.9% data freshness in North America, and offers understandable, human-readable reports.

Writing about the new offering on the Experian blog, Nathalie Stecko, Marketing Program Manager for the company’s commercial solutions, highlighted the challenges faced by smaller lenders when it comes to securing reliable credit-reporting solutions. “Many available options frequently require technical integration, such as full Application Programming Interface (API) implementation or enterprise-level approvals, creating barriers that small lenders cannot easily overcome,” Stecko explained. “Minimum volume requirements further intensify the challenge, forcing smaller creditors to pay disproportionately high costs for the limited number of reports they need.”

Experian Express serves US lenders with lower-volume credit report access needs. The platform streamlines access to high-quality credit data, providing smaller lenders with real-time credentialing through a guided, online application process. Clients can choose between two subscription plans tailored for common credit workflows: the Essentials plan, suited for manual credit review, compliance checks, and basic fraud risk mitigation; and the Pro plan, which includes all Essentials features plus enhanced identity verification during the account opening process. Experian Express uses VantageScore 4.0, blending trended credit data with machine learning. This provides a more dynamic view of consumer credit behavior over the most recent 24 months. Clients can also enhance risk mitigation with built-in fraud prevention solutions such as Experian’s Fraud Shield or PreciseID.

“Small lenders play a vital role in expanding consumer access to credit,” Experian Chief Product and Analytics Officer Molly Poppie said. “Driven by our commitment to financial inclusion, Experian Express brings digital onboarding to a traditionally manual process, giving lenders a faster, more efficient way to obtain the credit insights they need to confidently extend credit and support consumers across the communities they serve.”

With North American headquarters in Costa Mesa, California, and a corporate headquarters in Dublin, Ireland, Experian leverages data, analytics, and software to help redefine lending practices, fight fraud, and promote financial wellness. The company operates in markets such as financial services, insurance, agrifinance, healthcare, and more. Listed on the London Stock Exchange under the ticker EXPN, Experian has 22,500 employees across 32 countries.


Photo by Ivelin Donchev

NF Innova on FinTense, AI and the Power of Personalization

NF Innova on FinTense, AI and the Power of Personalization

Bringing more personalized financial products and services to consumers is one of the great promises of enabling technologies like AI. It is also increasingly recognized as one of the best ways for banks, credit unions, and other financial services providers to differentiate their offerings from rivals—including those from Big Tech and Big Retail.

At FinovateEurope 2026 earlier this year, I spoke with Gregor Bierent, CEO of NF Innova, about how the company helps traditional banks embrace digital transformation through their innovative platform, FinTense. In our conversation, Bierent discussed the power of FinTense’s digital banking score, the importance of micro-personalization, and how AI-driven solutions can enhance customer experience and boost banking efficiency.

“We see that there is more and more drive and demand for banking to become more unique (and personalized). No matter which bank you’re working with, banking for private individuals or for the small and microenterprises, what we see is that user experience needs to be individual … Your banking needs are different from mine. You like different colors. You have different ways of finding something, of clicking and navigating. This is where personalization—or micropersonalization—kicks in.”

Gregor Bierent is a veteran C-level executive with a track record of growing and improving business in the international information technology and services industry. With a background in consulting, digital strategy, and enterprise software, Bierent has a demonstrated history in providing strong leadership and driving both revenue and profitability. He joined NF Innova as CEO in 2021.

NF Innova, a Noventiq company, helps banks achieve their digital transformation objectives. The firm’s FinTense digital banking platform enables incumbent banks to enhance customer engagement across all digital touchpoints, automate customer-facing processes, and adopt other innovations to better compete with fintechs and challenger banks. The company recently demonstrated its technology at FinovateEurope 2024, presenting its personalized banking experience module. Founded in 2015, NF Innova is headquartered in Belgrade, Serbia.


Photo by Kelly

OnePay Partners with Workday Wellness to Expand Distribution

OnePay Partners with Workday Wellness to Expand Distribution
  • OnePay is partnering with Workday Wellness to embed banking, investing, and credit tools directly into employer HR and benefits platforms.
  • The integration shifts financial wellness from a passive benefit to an in-workflow experience, helping employers drive engagement and usage.
  • The partnership will also bring Enhanced Direct Deposit Switching (EDDS) to simplify payroll routing while helping OnePay acquire new customers and capture more deposits.

Walmart-owned digital banking platform OnePay is reaching more customers through its new partnership with Workday Wellness

The New York-based company has become a Workday Wellness partner for financial benefits. Under the agreement, Workday Wellness will integrate OnePay services with Workday Wellness to allow employers to bring OnePay’s banking, investing, credit building and other financial tools into the Workday experience.

Workday Wellness is owned by Workday, an enterprise AI platform for managing people, money, and AI agents. The company’s tools are used by more than 11,500 organizations across the globe, including more than 65% of the Fortune 500.

Workday Wellness offers employers a real-time view of which benefits their employees actually use and advises them on how to improve their offerings. Bringing OnePay’s financial tools into that experience will move financial wellness from a passive benefit to an embedded part of the employee experience, making it easier for workers to take action in real time and for employers to drive measurable engagement.

“Financial stress doesn’t disappear at the office door. Employers today know that when their employees stress about their finances, it directly affects their business. We’re partnering with Workday to bring comprehensive money tools into the systems employees already use every day,” said OnePay Chief Commercial Officer Thomas Hoare. “These tools are designed for simple rollout by employers and ease of use by employees, with the goal of helping people reduce stress and make real progress.”

For OnePay, embedding its financial tools within Workday Wellness will offer an advantage because it will meet end consumers where they already are within payroll, benefits, and HR. For employers, the integration helps close the gap between offering financial wellness benefits and actually driving usage by making financial wellness tools more visible, accessible, and actionable.

The partnership will also bring Enhanced Direct Deposit Switching (EDDS), a tool that allows employees to instantly set up or change payroll deposits within their employer’s platform. EDDS eliminates the need to manually add routing account numbers, accelerates financial onboarding, improves security, and enables instant switching of paycheck destinations.

On the surface, Workday Wellness and OnePay are offering EDDS to provide a smoother sign-up and paycheck allocation process. For OnePay, however, facilitating the process of direct deposit switching will help it onboard new customers and increase the amount of deposits of its existing clients.

“Financial wellbeing has become a strategic priority for employers,” said Workday Global Vice President, Partner Strategy & Growth Saqib Sheikh. “Welcoming OnePay into Enhanced Direct Deposit and Workday Wellness helps our customers provide a more holistic financial journey for their employees. Our upcoming direct deposit tools cut through the red tape, aiming to make it easier for employees to send their paychecks where they need them to go to help build a more secure financial future.”

Four Fintechs Driving Payments, Infrastructure, and Embedded Finance

Four Fintechs Driving Payments, Infrastructure, and Embedded Finance

Financial infrastructure is becoming increasingly valuable as it powers payments and financial products. Instead of operating within closed systems, banks are now operating within broader ecosystems in which customers expect seamless integrations, faster money movement, and financial services experiences that become invisible within the customer journey.

Fintechs are working to satisfy the demand for this infrastructure using API-driven tools that can support real-time payments, cross-border transactions, and embedded finance use cases. At FinovateSpring 2026, we’re hosting a group of fresh fintechs that will showcase their solutions designed to simplify payments, modernize infrastructure, and unlock new revenue opportunities. From digital asset infrastructure to cross-border payments and operational platforms, these four companies leading the way.


AlphaPoint

AlphaPoint enables smaller financial institutions to adopt stablecoin payments and treasury capabilities without the cost and complexity of building in-house infrastructure. Its platform provides the tools banks need to support digital asset transactions, helping them modernize payments and compete with larger, more technologically advanced players.

Founded in 2013 and headquartered in New York, AlphaPoint gives banks a faster path to integrating blockchain-based financial services, positioning them to participate in real-time, programmable money.


Quanto

Quanto helps businesses reduce operational friction across financial workflows by streamlining back-office processes, allowing companies to focus on growth.

Founded in 2025 and headquartered in Chicago, Quanto helps organizations scale more efficiently, reduce complexity, and accelerate time to scale.


Reativ

Reativ’s cloud-based treasury management system offers financial institutions real-time visibility into cash positions, liquidity, and risk. Its platform combines automation and AI-driven insights to help banks optimize cash usage, reduce operational costs, and improve decision-making.

Designed for regional and community banks as well as credit unions, Reativ can reduce operational expenses by up to 50% while enhancing regulatory readiness. Founded in 2026 and headquartered in Portland, Oregon, the company offers a modern, centralized approach to treasury management.


Clockout

Clockout helps financial institutions drive deposit growth and customer engagement through embedded financial wellness tools. Its platform is designed to increase direct deposits, boost per-user revenue, and differentiate banks and credit unions in competitive markets.

Founded in 2022 and headquartered in Tennessee, Clockout enables institutions to deepen relationships with their customers while creating new revenue opportunities tied to everyday financial activity.

Why banks should care

Banks are under pressure to offer faster money movement, integrate with third-party platforms, and meet rising customer expectations. At the same time, firms need to manage costs and are constrained by legacy systems.

Fintechs are helping bridge this gap with solutions that simplify treasury management, enable stablecoin and real-time payments, and streamline operational workflows that allow institutions to modernize without large-scale overhauls. At the same time, embedded finance and deposit-driving tools create new opportunities to grow balances, increase revenue per customer, and stay competitive in an increasingly platform-driven financial ecosystem.


Photo by Artur Łuczka on Unsplash

Global Money Transfer Firm Paysend Secures $25 Million in Funding

Global Money Transfer Firm Paysend Secures $25 Million in Funding
  • International money transfer company Paysend announced a follow-on investment of $25 million from Claret Capital Partners.
  • Paysend will use the capital to fuel the continued expansion of its global payments infrastructure and product suite, helping the firm compete with other major money transfer firms including Wise and Revolut.
  • Founded in 2016, Paysend most recently demoed its technology at FinovateSpring 2018.

UK-based international money transfer company Paysend has raised $25 million in a follow-on investment from Claret Capital Partners. No new valuation information was immediately available; the company reached a valuation of $700 million in 2021 following a Series B-II funding round.

The capital infusion adds to Claret’s 2020 investment in the company and will support Paysend’s continued development of its global payments infrastructure and product suite. The investment will also help the company expand its geographic footprint, launch new products for both its retail and enterprise customers, and position Paysend to compete with rivals including Airwallex and fellow Finovate alums Wise and Revolut.

“Paysend is delighted to work with a strong partner like Claret, who supports our vision to create the world’s largest cross-border digital network,” Paysend Group CFO Wilhelm Rohde said. “We are scaling rapidly on a global scale and this funding supports us in achieving our ambitions.”

Founded in 2016 by Abdul Abdulkerimov, Ronald Millar, and Alberto Macciani, Paysend made its Finovate debut at FinovateEurope 2016 and returned to the Finovate stage two years later for FinovateSpring 2018. Today, the international money transfer firm operates a digital payment network that connects more than 25 billion endpoints and serves more than 12 million customers around the world. Paysend supports cross-border transactions between 170+ countries, including international money transfers—certified by Mastercard, Visa, and UnionPay—that deliver funds in minutes in more than 95% of cases.

“We’re delighted to continue our partnership with Paysend,” Claret Capital Partners Senior Associate George Morgan said. “The team has built a highly scalable global payments platform and continues to execute strongly against its growth strategy. We are pleased to further support the business as it scales internationally and expands its product offering, building on the progress achieved since our initial investment.”

Paysend’s funding news comes just days after the company announced that its Paysend Enterprise division will support direct payouts into China via Alipay and WeChat Pay wallets. The move will help international businesses navigate a range of complex regulatory and settlement challenges when sending funds into China. Now, with a single API integration, Paysend Enterprise clients will secure access to global pay-to-card coverage, local pay-to-account rails across major markets, SWIFT capability for higher-value international transfers, and direct wallet payouts into China.

“China is a strategically important corridor for cross-border commerce, but it requires local expertise and infrastructure depth,” Paysend CEO Ben Chisell said. “By combining direct wallet access with broader global payout capabilities, Paysend Enterprise gives partners the flexibility to choose the right rail for each transaction—all within one scalable platform.”


Photo by NastyaSensei

Personetics and Atomic Partner to Help Banks Measure Deposit Growth

Personetics and Atomic Partner to Help Banks Measure Deposit Growth

Cognitive Banking Platform Personetics and embedded financial connectivity specialist Atomic recently announced a new partnership. The two companies will deliver a native, end-to-end solution for contextual direct deposit and billpay switching that sits within the digital banking experience. The new capability will enable banks to use transaction intelligence to identify the right customers and financial moments and then design, trigger, execute, and measure switching journeys within a single platform. Translating intelligence into action and action into meaningful outcomes, the integration of Atomic will expand the capabilities of the Personetics platform to include embedded, context-driven switching journeys that boost both deposit growth and share of wallet.

“By partnering with Personetics, we’re enabling banks to bring highly relevant, real-time insights into everyday banking experiences, and seamlessly turn those insights into financial action,” Atomic Co-founder and CEO Jordan Wright said. “Together, we help banks deepen relationships while delivering measurable business outcomes.”

The goal of the Personetics/Atomic partnership is to empower banks to avoid the kind of gaps that can occur with existing deposit switching solutions. In a statement, the companies noted that many current options lack the context required in order to engage the right customers at the right moment, instead delivering generic, fragmented campaigns. These solutions also often suffer from reliance on disconnected tools that add friction and make conversions more challenging. Furthermore, this makes it harder for banks to understand the connection between switching initiatives and measurable business outcomes. In contrast, the collaboration between Personetics and Atomic closes these gaps by combining transaction intelligence with seamless execution and closed-loop measurement in a single platform.

“Atomic’s capabilities are a natural fit with our Cognitive Banking vision and our open platform roadmap, enabling banks to move beyond insights to deliver contextual financial actions that drive measurable business outcomes,” Personetics CEO Udi Ziv said.

Atomic made its Finovate debut at FinovateFall 2021 and most recently demoed its technology at FinovateSpring 2024. At FinovateSpring, the Salt Lake City, Utah-based fintech demonstrated how its PayLink solution simplifies subscription management by enabling users to manage their recurring payments and subscriptions from within their preferred bank or financial institution. Founded in 2019, Atomic enables financial institutions to offer a range of next-generation banking products including subscription management, direct deposit switching, payment switching, and bill optimization.

Founded in 2010 and headquartered in New York, Personetics most recently demoed its technology at FinovateFall 2016. The company’s Cognitive Banking Platform empowers banks to leverage data to respond swiftly and dynamically to customer needs. The platform provides relevant and timely insights that help consumers make smarter decisions to achieve financial wellness and reach their goals. Designed to help financial institutions boost customer engagement and sales, grow and retain deposits, support small businesses, and convert transaction data into insights and action, Personetics’ technology is used by banks and financial institutions in 35 markets around the world, supporting 150 million active monthly users.


Photo by Joslyn Pickens

BetaNXT Wants to Move Wealth Management AI from Pilot to Production

BetaNXT Wants to Move Wealth Management AI from Pilot to Production
  • BetaNXT has launched InsightX, an enterprise AI platform that embeds automation, analytics, and insights directly into wealth management workflows via API and integrated tools.
  • InsightX is built for regulated environments and combines domain-specific data models with built-in governance, transparency, and auditability to support compliant AI adoption.
  • BetaNXT also announced its new Innovation Lab that will help firms deploy production-ready solutions in as little as three months.

Wealth management solutions company BetaNXT announced the launch of InsightX, its enterprise AI platform that power automation, analytics, and insights across enterprises.

InsightX will leverage BetaNXT’s deep expertise in wealth management to deliver solutions designed around how clients actually think and behave. The platform is built on data models developed by domain experts and incorporates embedded governance and metadata to ensure full traceability and auditability.

By integrating BetaNXT’s institutional knowledge of how operations teams and advisors work in practice, InsightX enhances real-world workflows rather than disrupting them. The platform also provides full transparency into its methodology and data sources, fostering user trust while creating a clear, auditable data trail.

InsightX is available as an API for use in a firm’s existing tools, or through three of BetaNXT’s products: Data Studio, a self-service tool for creating custom dashboards and data visualizations; Compass, an AI assistant that enables natural-language prompting for operational intelligence; and Solutions Hub, a central hub for production-ready AI solutions.

“The launch of InsightX is a major leap forward for firms at every stage of AI maturity,” said BetaNXT Chief Product Officer Jonathan Reeve. “From boutique asset managers looking to optimize distribution, to large broker-dealers seeking to enhance advisor support, to corporate issuers focusing on investor engagement, our AI platform provides the infrastructure and tools they need. Whether a firm wants to deploy pre-built AI solutions today or build their own AI capabilities for tomorrow, having BetaNXT as a partner can significantly accelerate their journey.”

The New York-based company also unveiled its new BetaNXT AI Innovation Lab, an accelerator designed to fast-track the delivery of AI solutions. Participants can use the new Innovation Lab to quickly move AI initiatives from concept to production, with a process that can deliver production-ready solutions in as little as three months.

“We are hearing from our clients that they’re focused on scaling AI’s transformative impact beyond their data and technology teams,” said BetaNXT CEO Bob Santella. “Figuring out how to integrate AI smoothly into day-to-day operations, advisor interactions, and leadership decisions is the key to unlocking AI’s full potential. Our vision is to break down the barriers to AI adoption in order to bring intelligence and insights to every user in our industry, regardless of their technical background.”

Wealth management is a green field for AI applications. Embedding AI tools into advisor workflows, operations, and decision-making can make solutions more powerful, explainable, and compliant.

Instead of using standalone tools or generic models, firms are looking for platforms built on domain-specific data, with governance and auditability baked in from the start. Combining usability and control in this way can help turn AI from a concept into a scalable tool. BetaNXT’s InsightX is another example of how AI in wealth management is becoming infrastructure.

Founded in 2022, BetaNXT helps wealth managers differentiate their wealth management platforms while reducing backend costs and operational inefficiencies. The company serves broker dealers, advisors, wealth managers, issuers, and asset managers.


Photo by Jakub Zerdzicki

FinovateSpring Showcases Credit Unions in Special Spotlight Session

FinovateSpring Showcases Credit Unions in Special Spotlight Session

For the fourth year in a row, Finovate is hosting its Credit Union Spotlight. Coming to FinovateSpring 2026 next month on May 7, the Spotlight is an exclusive gathering space for credit unions and the fintechs that serve them and their members. Taking place on Thursday morning, the session is an opportunity for credit union executives to network with each other and speak candidly with a small, curated group of fintechs about new, innovative solutions designed specifically for credit unions.

Finovate’s Credit Union Spotlight comes at a time when a growing number of Americans are joining credit unions. According to the National Credit Union Administration, 2.4 million Americans joined credit unions in 2025, which brought total credit union membership to more than 144 million. Total assets in federally insured credit unions rose by $126 billion last year, or 5.4%, to $2.43 trillion.

At the same time, credit unions today face a range of challenges. Embedded finance is helping create new rivals from the technology and retail sectors. Technologies such as AI are making it possible for community financial institutions to offer a range of new services and products. But effectively harnessing these technologies and making them work for members while retaining the human, personal touch that defines the credit union experience remains a top concern. Other major issues include regulatory compliance at a time of increasingly complex requirements and keeping members safe in the age of AI-enabled financial criminals. Fortunately, a growing number of fintechs have taken on these challenges, specifically as they apply to community financial institutions like credit unions. These are the fintechs that will be a part of our Credit Union Spotlight at FinovateSpring next month.

“Credit unions represent an exciting growth opportunity for fintech innovators, and credit unions are increasingly looking at new technologies as they seek to enhance their offerings and grow their memberships,” Finovate VP and Director of Fintech Strategy for Informa Festivals Greg Palmer said. “The Credit Union Spotlight is a perfect venue for both sides to come together and have the vital conversations they all need to plan for the future.”

What can credit union professionals expect from the Spotlight? The nearly two-hour session will start with a networking breakfast to enable attendees to connect with each other and discuss their concerns and issues candidly in a peer setting. Following the breakfast, the Spotlight will introduce a select group of fintechs whose solutions are geared toward helping solve common challenges faced by credit unions. These fintechs will introduce themselves to the attendees in a round-robin fashion, ensuring that everyone has the opportunity to meet and learn about each company. Then, attendees will have an opportunity to follow up with fintechs whose innovations are most interesting or relevant to them and their institution.

If you are a credit union executive and would like to be a part of our Credit Union Spotlight, we want to hear from you! Contact our Engagement Manager, [email protected], to learn more about FinovateSpring’s Credit Union Spotlight and to save your spot on the guest list!

Robinhood to Build Brokerage Platform for Trump Accounts

Robinhood to Build Brokerage Platform for Trump Accounts
  • The US Treasury tapped Robinhood and BNY to power and manage Trump Accounts, the new government-backed, tax-deferred investment program for children seeded with $1,000 at birth.
  • The platform will be fully white-labeled and operated by the Treasury, with Robinhood providing the technology, UX, education, and customer support behind the scenes.
  • The deal marks a strategic shift for Robinhood from consumer brokerage to infrastructure provider.

The United States Treasury Department announced today that digital stock brokerage app Robinhood will build the brokerage platform and serve as the initial trustee for Trump Accounts, the new custodial-style Individual Retirement Accounts for children under 18.

The department selected BNY as the financial agent for the Trump Account program. BNY will be responsible for managing the initial accounts and has selected Robinhood to help develop the new Trump Accounts app. The new standalone Trump Accounts app will be fully white-labeled with no Robinhood branding and will offer an intuitive user interface and user experience that will help families to view and manage their Trump Accounts.

Along with building the front-end experience, Robinhood will also create educational resources and manage customer support for Trump Accounts.

“We are proud to power Trump Accounts with Robinhood’s technology and to work alongside a historic and trusted institution like BNY,” said Robinhood Markets CEO Vlad Tenev. “Our task is clear: to provide the next generation of Americans with a world-class, intuitive platform to jumpstart their financial future.”

Trump Accounts launch on July 4 and will serve as tax-deferred investing accounts for children. Babies born between 2025 and 2028 receive a one-time $1,000 deposit from the Treasury to seed their retirement. Currently, more than four million children have been signed up for a Trump Account. As part of its efforts, Robinhood said it plans to match the Treasury’s $1,000 contribution to Trump Accounts for eligible children of its employees.

Once the app is built, the US Treasury will retain control over the app and the operations for all accounts. The Treasury did not disclose any financial details around the agreement.

“We continue to believe that the American stock market remains the greatest wealth creation vehicle of our time,” the company said in a statement. “…by providing young Americans with a dedicated platform to engage with the markets early, Trump Accounts will help millions of citizens maximize the power of compounding and build a lasting financial legacy.”

The move positions Robinhood as an infrastructure provider. By powering a federally backed investing program at scale, the company is moving beyond consumer brokerage and into the realm of embedded financial services.

Even without branding, this partnership gives Robinhood access to one of the largest distribution channels in retail investing and demonstrates its ability to operate as a trusted backend provider for government-led initiatives. While Robinhood still values owning the customer relationship, it is now expanding its scope to own the rails, as well.


Photo by Aliaksei Smalenski