FinovateSpring 2014 / TD Ameritrade & LikeFolio
How they describe themselves: TD Ameritrade is one of the nation’s premier discount brokerages, bringing Wall Street to Main Street for more than 37 years. Member FINRA/SIPC/NFA.
LikeFolio, a first-of-its-kind website that uses social media connections and conversations to introduce investing concepts.
While separate and unaffiliated firms, LikeFolio has chosen TD Ameritrade as a preferred broker for when its users wish to put new knowledge into action in the market.
How they describe their product/innovation: One of the most common principles of investing is “invest in what you know,” whether it’s a security that you’ve researched extensively or a company or brand that you believe in. LikeFolio leverages the power of social media to help prospective investors understand not just what they know, but what their friends and connections in the social world know as well.
LikeFolio shows users the top five publicly traded companies their networks are talking about and what those companies do. It then translates that information into potential investment ideas by showing users how a portfolio of those five securities would have performed over a 12-month period after an initial investment of $10,000.
The design is clean, the functionality is easy to use and understand, the language is conversational and to the point, and the database is smart and robust with the ability to expose the ties of obscure product brands to publicly traded companies. The technology is patent pending and was designed by Gen Y with Gen Y – or other heavy users of social media – in mind, particularly those who are new to investing.
LikeFolio is not an investment advisor, and they do not transact trades. For users that wish to participate in the market, LikeFolio recommends TD Ameritrade as their brokerage of choice.
Press: Beth Evegan, Public Relations Manager, firstname.lastname@example.org &
Andy Swan, email@example.com