FinovateSpring 2014 / Radius

Presenter Profile:

How they describe themselves: Radius: The Modern Way to Market to Small Businesses.

Unlock your best SMB customer segments, create targeted lead lists, and measure campaign successes.

Employing Big Data technology to deliver insights on more than 27 million US businesses, Radius helps modern marketers identify their ideal small business customer segments, launch highly targeted marketing campaigns, and measure results in real time.

How they describe their product/innovation: With Radius, you can connect your prospect and customer data to our living, breathing database of 27 million SMBs in the United States. Analyze your customers based upon hundreds of business attributes to define your best market segments. Once you’ve defined your best customers, create look-alike lead lists, deploy campaigns, and measure conversion.

Product Distribution Strategy: Direct to Business (B2B)


Bus. Dev.: John Metcalf, Bus. Dev.,
Press: Darren Waddell, VP Marketing,
Sales: Tom Mills, VP Sales,

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