FinovateSpring 2014 / SaveUp

Presenter Profile:

How they describe themselves: SaveUp is a financial services leader engaging Millennials and Gen Y in personal finance through the use of positive behavioral economics and gamification.  SaveUp’s “gummy vitamin” approach to financial services is working to help consumers rebuild millions of dollars in savings and reduce debt post-recession. With application in financial services such as banks, credit unions, and PayPal, as well as in the student loan and employer markets, SaveUp is demonstrating that helping consumers succeed financially can be great business for everyone.

How they describe their product/innovation: SaveUp is the first rewards program for saving money and reducing debt with the opportunity to win life-changing prizes and merchant-funded rewards. SaveUp is the “gummy vitamin” of personal finance generating unprecedented engagement with personal finance among Millennials. Six months after signing up, the average user links 6 – 8 accounts, and of these 20% are daily active users and 60% monthly actives. SaveUp users are engaged to learn about new financial products, seek financial guidance from CFPs, access financial education, and make better financial decisions. Personalization is based on data. SaveUp is a highly flexible, customizable platform that drives engagement and retention in different financial service verticals. SaveUp is premiering the iPhone app at FinovateSpring 2014.

Product Distribution Strategy: Direct to Consumer (B2C), through financial services channels including: banks, credit unions, digital wallet, prepaid, student loan, and employee wellness


Bus. Dev., Press & Sales: Christian DeHoyos, Partnerships Manager,

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