FinovateSpring 2014 / LendUp

Presenter Profile:

How they describe themselves: LendUp is a socially responsible lender that offers a safe alternative to consumers who banks and credit unions decline. The LendUp Ladder changes the dynamics of the small dollar loan; rather than being a dangerous first step into a cycle of debt, it becomes an opportunity to learn good financial behavior and build credit through education, gamification, and a transparent fee structure.

How they describe their product/innovation: LendUp is proud to enable partners to leverage the first RESTful API Lending Platform. We have exposed the same core platform that has built and launched LendUp’s diverse suite of consumer lending products and channels – a fully compliant mobile, web, or custom integration for consumer lending with a focus on market solutions to subprime or payday lending.

On your site or ours, your imagination is now the bottleneck, not the technology. Now there is no excuse not to offer credit to all of your customers – Banks, Credit Unions, Connected POS, Connected ATMs, Affiliates, Community Groups, Non-Profits, and Governments.

What can you think of? Simply reach out to to learn more.

Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev.:

More Videos: FinovateSpring 2014