How they describe themselves: ID.me is a digital identity network that empowers individuals to prove their identity and group affiliations while controlling how their information is shared online. ID.me’s platform connects to authoritative databases so that individuals can verify truths about themselves when they wish them to be known. As a result, ID.me’s network empowers organizations to extend special promotions to specific affinity groups without fear of fraud. In July 2013, the Department of Commerce selected ID.me as one of the top five identity products in America and awarded the company a $2.8 million grant. Today, ID.me provides retailers and companies in the payments value chain with loyalty and marketing solutions.
How they describe their product/innovation: ID.me enables consumers to tie authoritatively verified identity attributes (e.g. Military, Student, Teacher, Corporate Employee, Membership Group) to a medium of payment in order to eliminate the need for additional loyalty or identity credentials at checkout. Through partnerships with major players in the payments space, ID.me provides brands with an omnichannel solution that captures the identity attributes of their customers in a privacy-enhancing, user-centric manner.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business to Consumer (B2B2C)