FinovateSpring 2014 / StrategyCorps

Presenter Profile:

How they describe themselves: We bring basic mobile and online banking products closer to consumers’ lives. Our innovative, lifestyle-focused benefits enhance basic banking services, connecting better with how consumers use their mobile phones and the web every day. The payoff to our financial institution clients is higher retention of their best customers, more engaged customers, and significantly more fee income by smartly fixing the unprofitability of shallow customer relationships – all while delivering benefits that are extremely relevant and rewarding to customer lifestyles.

How they describe their product/innovation: BaZing delivers non-banking benefits like 300,000+ local and national merchant discounts, cell phone insurance, and roadside assistance via customizable and easy-to-integrate mobile and online platforms. In today’s consumer marketplace, there are millions already paying for these money-saving and personal protection-oriented benefits, proving these benefits are worth paying for. BaZing uses this fee worthiness to provide a customer acceptable fee-based mobile and online banking solution. BaZing’s innovation and financial productivity enhances commoditized mobile and online banking, undifferentiated consumer checking products.

Product Distribution Strategy: Through financial institutions, through other fintech companies and platforms


Bus. Dev., Press & Sales: Mike Branton, Managing Partner,, 919-349-2001

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