FinovateSpring 2014 / Roostify

Presenter Profile:

How they describe themselves: By accelerating and demystifying the home loan and closing processes and increasing the accountability of everyone involved, Roostify helps lenders process loans faster and reduce risk while creating a better, less stressful experience for people who are buying homes.

Roostify was founded by three technologists frustrated with their individual home buying and re-financing experiences who believed there was a more efficient and open way to complete transactions. Drawing on the expertise of real estate and mortgage banking veterans, Roostify provides a new web and mobile service that benefits agents, lenders, and home buyers. Roostify is headquartered in San Francisco, California and is backed by private investors.

How they describe their product/innovation: Roostify offers a web and mobile service designed to enhance home financing, making it easier for buyers and lenders to navigate the frustrating and time-consuming process to apply for and close a mortgage. Developed by technology, real estate, and mortgage banking experts, Roostify’s secure interface allows borrowers to easily apply for a mortgage and all parties involved to share and track information, documents, and transactions seamlessly – leading to a faster and smoother mortgage closing.

Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev. & Press: Richard Berman, Marketing,
Sales: Rajesh Bhat, CEO,

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