How they describe themselves: Red Giant is dedicated to giving you the control you deserve over your everyday spending. We know that better-informed people make smarter purchasing decisions, and making wiser decisions every day puts you in a stronger financial position over time. We have approached everyday financial management in an entirely new, proactive way − bringing you the right information in an easy-to-use form at exactly the right time. Using innovative, patented technology and user-centered design we have taken ordinary payment cards and added intelligence, flexibility, and security that have never before been available to consumers.
How they describe their product/innovation: Red Giant’s groundbreaking service gives you financial control and security you have not had until now. Red Giant keeps your debit card locked until you are ready to use it. And when you want to make a purchase you just use the mobile app to unlock your card with the touch of a button.
When you unlock your Red Giant card it works just like any other card, only better. You get instant receipts, immediate balance updates, and a real-time picture of your actual spending compared to your goals − right on your smartphone.
You can use your Red Giant physical card anywhere standard cards are accepted. Red Giant Digital cards − shown securely in our mobile app − let you separately control your online purchases.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions
Bus. Dev., Press & Sales: Robert Sears, CEO, email@example.com