How they describe themselves: International banking group PrivatBank serves over 20 million corporate and individual сustomers in Ukraine, Latvia, Portugal, Italy, Cyprus, and Georgia. PrivatBank is the leader of the Ukrainian banking sector and one of the largest issuers and acquirers of payment cards in Eastern Europe. It is one of the most innovative banks in the world.
How they describe their product/innovation: Topless Android ATM is an ATM without an unnecessary TOP. It is equipped with an Android phone with an NFC chip, Raspberry Pi, cash dispenser, and safe. The ATM has minimum electronics and no keypad or buttons and is controlled by customers’ smartphones.
Product Distribution Strategy: Direct to Business (B2B), through financial institutions