FinovateSpring 2014 / Sureify

Presenter Profile:

How they describe themselves: Sureify is the only unbiased, third-party source for life insurance education online. We focus on answering consumers’ questions using videos, graphics, and simple-to-understand verbiage. We’re building a place where Millennials can learn, compare, and understand their life insurance options.

There are over 10 million life insurance policies sold in the US every year. Our own data, as well as industry data, shows that today’s consumer is going online to research and check facts given by industry professionals. Sureify aims to be the trusted resource for both consumers and industry professionals alike.

How they describe their product/innovation: Sureify explains life insurance in a very simple way, gives consumers a free personal plan, and helps consumers take the next step in getting their life insured.

Sureify uses straightforward visuals, text, and videos to explain life insurance in everyday language. Whether a consumer prefers to read, watch a video, or just look at an educational image − Sureify enables consumers to learn the way that they learn best.

A big part of life insurance is understanding how much coverage you need. Within a few clicks, Sureify gives consumers a personal needs assessment, visually shows common life insurance options to explore, and provides a free personal plan to email or download.

Upon understanding what type of insurance you need and how much is desired, Sureify provides consumers with multiple options for next steps and allows them to take practical steps to get covered.

Product Distribution Strategy: Direct to Consumer (B2C), through financial institutions, licensed agents


Bus. Dev. & Sales: Dustin Yoder, CEO,
Press: Chris Cichon, Marketing,

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