How they describe themselves: Omnyway empowers retailers, banks and brands to build a contextual digital commerce ecosystem that encourages shoppers to use their mobile phone for all aspects of their buying journey. Through dynamic data-rich interactions, Omnyway delivers personalized and relevant promotions, payment processing, and loyalty rewards in the most contextual way to shoppers, which increases average order value for businesses, as well as customer loyalty.
How they describe their product/innovation: Zapbuy for Banking Apps is a simple plugin that can instantly convert any banking app into a buying engine for shoppers viewing ads powered by the Zapbuy instant buy service from Omnyway. Omnyway works with large retailers and merchants to get ads and products promoted across all physical and digital advertising channels. When a shopper views any of these ads, they can instantly buy the product featured in the ad by simply scanning it with their favorite banking app powered by the Zapbuy plugin.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Bus. Dev., Press & Sales: Amitaabh Malhotra, CMO, firstname.lastname@example.org, 415-915-9990 ext 202