FinovateFall 2017 / BLUERUSH

Presenter Profile:

How they describe themselves: BLUERUSH primarily targets financial services in reimagining financial tools and customer experiences. We assist in simplifying complex conversations and creating a more engaging experience for consumers and advisors so that individuals move into more active decision making which drives more growth for financial services.

How they describe their product/innovation: INDIVIDEO is a platform that creates personalized, real-time, dynamic videos with big data visualization as its core.

Given the push to educate, engage, and empower smarter financial conversations, INDIVIDEO is meant to recreate an experience by merging video and data to mimic as if a financial advisors was with the user. By doing so, individuals are more engaged with their financial options as the complex data is simplified and told in a more compelling way, more aware of what they should be doing, and ultimately build that personal trust and confidence to take control of their financial options. For businesses, this means reduced costs of acquisitions and conversions, while deliver a more competitive customer experience.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev., Press & Sales: Matt Wrobel, 416-203-0618, ext. 230

More Videos: FinovateFall 2017