How they describe themselves: Experian unlocks the power of data to transform lives and create opportunities for consumers, businesses and society. At life’s biggest moments – from buying a first home or car, to sending a child to college, to growing a business by connecting you with customers in new ways – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity. Our 17,000 people in 37 countries believe the possibilities for you, and the world, are growing. We’re investing in the future, through new technologies, talented people and innovation so we can help create a better tomorrow.
How they describe their product/innovation: Text for Credit allows consumers seeking credit to initiate the process with a simple text message. They can complete the entire process through their mobile device within minutes. For instance, a consumer can text a keyword, like “CREDIT” to a short code. Next, a text message response is sent that takes them to an Experian hosted Website in which they can review credit offers, apply, and receive an instant decision. In most cases, consumers will be recognized by their device credentials and, in turn, bypass the need to fill out a lengthy credit application. If approved, the consumer will have immediate access to use the credit on their device.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)