FinovateFall 2017 / College Affordabiity

Presenter Profile:

How they describe themselves: College Affordability LLC has developed a revolutionary approach to the various college financial decisions that students, parents and financial professionals are facing.  We simplify this process by bringing transparency to the cost and debt of college.  College Affordability is a self-funded to date and headquartered in Drexel Hill, PA.  Our goal is to help the 50 million people facing these decisions by providing a customized solution throughout the entire college financial process.  In addition to the software, we developed an 18 CFP CE college funding and student loan training program.

How they describe their product/innovation: College Affordability introduced the first comprehensive college financial decision support system in 2016.  It is called EFC PLUS.  Our innovative solution generates a custom financial outcome at the various decision points of the college funding and student loan repayment process.  The EFC PLUS tool is unique since it evolves with the student from planning for college to student loan repayment.  It helps families and financial professionals prevent excessive student debt, maximize their resources and find the best college value.  Our easy to use interface allows for students, parents and financial professionals to interact easily while keeping personal information confidential.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions


Bus. Dev.: Fred Amrein, CEO,, 610-789-1255

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