How they describe themselves: Emails, phone calls and websites have been the tools businesses rely on to interact with customers-but mobile has changed everything. Mobile messaging is the preferred user interface the world now embraces and is essential for today’s business. Layer is a customer conversation platform that makes it easy for you to create a branded and differentiated communication experience. With messaging at the core, you can aggregate other communication channels, chatbots, applications, and analytics to create a unified customer experience-one that helps you close sales faster, support customers more effectively, and delight people at all stages of the customer journey.
How they describe their product/innovation: Layer provides a customer conversation platform that helps financial institutions leverage messaging to increase engagement with the modern, mobile consumer. The financial industry has struggled to minimize attrition rates as consumers demand mobile communications-but Layer helps companies engage with mobile users in their comfort zone to increase customer lifetime value. This demo will show financial institutions how to delight mobile customers by offering convenient ways to get financial advice, wealth management counseling, customer support and more. With a seamless mix of AI and human engagement, your branded customer experience will satisfy demand for greater convenience in financial services.
Product distribution strategy: Direct to Business (B2B), licensed
Bus. Dev.: Ivy Montgomery, VP Marketing, Aimee Westbrook, VP Strategic Alliance
Press: Ivy Montgomery, VP Marketing
Sales: Bill Hu, VP Sales