How they describe themselves: MX is the world leader in unified financial data, enabling financial institutions and fintech providers to collect, refine and present actionable data that empowers the world to become financially strong. Founded in 2010, MX is one of the fastest growing fintech providers, partnering with more than 1,000 financial institutions and 35 digital banking providers. For more information, visit www.mx.com.
How they describe their product/innovation: You’re sitting on a goldmine of internal data, but the true test is how you turn that data into action. With the newest innovations from MX, your transaction data is enriched in such a way that you can see which of your competitors are tugging on your users and create hyper-personalized counter offers to retain user loyalty.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms