FinovateFall 2017 / Adobe

Presenter Profile:

How they describe themselves: Adobe recently announced the launch of the Adobe Experience Cloud this March at our annual customer conference, Adobe Summit. Late last year we also launched Adobe Sensei our Artificial Intelligence capability that spans across our content, document and digital marketing offering. The integration we are show casing is also completely new and even ties in our Adobe Stock offering. Financial services is a relationship business, the industry is must be able to develop one-to-one relationships through screens as human interaction is happening less and less in branches. This solution is a big first step being sought after by the entire industry.

How they describe their product/innovation: Dynamic Personalization in Real-time and at scale.

The unique combination of Adobe Solutions, leverages Artificial Intelligence to instantaneously pin point specific user data and dynamically assemble personalized imagery to that individual. This would be a live demonstration of our solution using our Experience Cloud interface showing how a marketer from a fictitious retail bank can hyper-personalize experiences across multiple digital properties simultaneously.  This through a combination of our personalization engine, the ability to pull in multiple data sources to an individual profile, artificial intelligence and Adobe Stock (for all the various images).

Product distribution strategy: Direct to Business (B2B)

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