How they describe themselves: Meniga offers white-label personal finance management (PFM) and next generation online banking solutions to retail banks. It helps banks’ customers better manage their personal finances while helping banks realize business benefits through data mining, cross-sales, retention and customer satisfaction. To achieve true mass appeal, Meniga uses social curiosity, humor and gaming concepts to engage users to think about their money.
How they describe their product/innovation: “To buy or Not to buy” is a white-label module for mobile banking applications, that uses PFM functionality to empower and influence consumers at the point of sale or when considering buying something.
It allows users to check if they can afford what they are about to purchase or see how much closer to their savings goals they would get if they save the money and use it to feed their goal instead.
One unique aspect of this innovation is allowing users to leverage their social networks & direct messages to crowd-source the decision and instantly collect feedback before making the purchase. This fun and simple feature uses gamification to engage users and their network of friends.