How they describe themselves: FreeAgent is an award-winning online accounting system specifically designed to make it easier for freelancers and small businesses to manage their accounts.
It’s Software as a Service (SaaS), enabling users to access FreeAgent over the internet and pay a monthly subscription. FreeAgent lets you send invoices, track time and expenses, analyse bank statements and build real-time accounts – all done simply with no confusing jargon.
How they describe their product/innovation: We are extending the reach of our solution to make much more intelligent use of the data and information that is the life-pulse of a business.
Our users will be able gain insight into the health of their business in real-time, with FreeAgent automatically highlighting performance trends and potential problems in an easy to understand way.
Equally compelling is our capability to make this information available to banks and other lenders giving them insight into the strength and financial well-being of their customers, with one eye on customer service and another on risk. This is what we are unveiling at Finovate.