FinovateEurope 2013 / Acuity Systems

Presenter Profile:

How they describe themselves: TraitWareID™ is a patent pending process that authenticates the identity of an end user and certain digital personality traits on their mobile device. This provides real-time, in-transaction authentication of the person and device. Combined with PhotoAuth, our patent pending image-based activation method, ease-of-use and heightened security allow only the registered user to access sensitive data, or initiate financial transactions.

How they describe their product/innovation: TraitWareID simplifies and secures access to protected web sites and applications by employing the user’s mobile device as a login token, eliminating the use of inconvenient and problematic usernames and passwords. TraitWareID does this with patent-pending technology, which begins with user authentication, then binds the user’s identity to their device. TraitWareID utilizes digital identity mapping to analyze the user-created content of the authentication device.

Adding the patent pending, user friendly, PhotoAuth image-based activation method to TraitWareID will enhance the security and user experience for transactions of all types on an end user’s device.


Bus. Dev.: Harlan Hutson, President,,
Tina Henson, Bus. Dev. Director,
Press: Marc Gendron, MarComm PR,
Sales: Tina Henson, Bus. Dev. Director,

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