How they describe themselves: BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest US commercial banks and one of the few large international groups operating in China and Turkey. BBVA employs 117,500 people in over 30 countries around the world, has more than 47M customers and 900,000 shareholders.
For many years BBVA has been known for investing in innovation and development in different areas such as: new technology (e.g. new ATMs and self-service), new delivery models (internet banking, new retail models, electronic payments, etc.), social media (communities, social media presence, etc.), and a long list of projects pursued by its innovation center and innovation teams.
How they describe their product/innovation: To find out if the “market sentiment” expressed in Twitter is correlated with actual market behavior, we at BBVA have launched Stockbuzz (stockbuzz.es). This is a site where the user can view the sentiment that Twitter users feel on the IBEX 35 and the securities that make up the index, and compare it with their actual share price on the stock exchange. The website is user friendly, easily understandable and attractive. It shows graphs and data based on the information that is posted on Twitter, but also promotes interaction with this social network, as it contains a section where site visitors can leave their own messages on the analyzed stocks.