How they describe themselves: Birdback enables consumers to link apps to their existing payment cards. We provide a platform for advertisers and retailers to create and link loyalty programs, offers, digital receipts etc. to payment transactions. We partner with retailers, financial institutions and advertisers to deliver effective card-linked solutions. We’re headquartered in the heart of London and have offices in Paris and Copenhagen.
How they describe their product/innovation: Our technology platform enables features such as loyalty programs, offers and automatic receipts to run on consumers’ existing payment cards. This is made possible through a simple plug & play API that retailers and advertisers can easily use to link their applications to payment cards. Birdback’s API handles security, compliance and privacy aspects of card-linking. Card-linked applications range from traditional cash-back schemes to virtual gaming currency redemption. Birdback is demoing a use-case of its REST API at FinovateEurope 2013.