How they describe themselves: Backbase is a software company specialized in Bank 2.0 Portal Software. The Backbase Bank 2.0 Portal empowers financials to create a new customer-experience layer that streamlines their online customer interactions across multiple devices (e.g. desktops, tablets and smartphones).
Within the Backbase Bank 2.0 Portal, you can unify content, data, and functionality from the underlying back-end systems into a seamless customer journey and target relevant information to your customers based on their preferences and behavior.
Unlike traditional IT vendors, Backbase has created a business-driven portal solution that makes portal management easy for e-business professionals. This means less programming and easy configuration of portal pages, resulting in faster time to market and more flexibility to optimize online channels with less IT support.
How they describe their product/innovation: Backbase is demoing Backbase Digital Marketing, a new module within Backbase Bank 2.0 Portal. With Backbase Digital Marketing, banks get the option to easily create and manage:
- Cross- & up-sell campaigns
- Lead generation campaigns
- Closed loop marketing
- Loyalty features
The Backbase Digital Marketing module does not only work on regular desktop browsers but is optimized to work in a multi-channel setting (from desktop to tablets and smartphones). Backbase Digital Marketing can be used in any existing website or Internet Banking platform, offering banks a simple point solution to start working with Backbase Bank 2.0 Portal.