How they describe themselves: CR2 is the innovative provider of self-service banking solutions, providing robust but highly flexible ATM, Internet, and Mobile channels.
CR2 helps banks meet their business challenges by reducing operational costs, generating new revenue and improving customer satisfaction through best-in-class technology.
CR2’s BankWorld lets banks actively manage all electronic channels from a single platform. BankWorld enables banks to design and deliver a personalised offering to the right customer at the right time and right channel.
How they describe their product/innovation: Today banks have limited opportunities to personalise services across all self-service channels.
CR2 has designed BankWorld with powerful segmentation capabilities, enabling banks to design ATM, internet and mobile banking screens, products and services as well as interactive banners that can be delivered to a specific segment of customers and can be accepted instantly. It allows banks to treat each customer as a unique individual and generate revenue from the self-service channels while improving customer satisfaction with a consistent and relevant offering. BankWorld simply helps turn self-service channels into self-selling channels.