FinovateEurope’s Alumni Alley: Pioneering PFM, French Fintech, and an Investor Social Network

FinovateEurope’s Alumni Alley: Pioneering PFM, French Fintech, and an Investor Social Network

FinovateEurope’s Alumni Alley is a great way for our pioneering alums to show that, more than a decade later, they are still driving fintech innovation. Check out our Finovate Alumni Alley hub for more information on how to get involved.

To celebrate the launch of this new opportunity, we’re going to highlight alums that demoed their technologies at some of the earliest FinovateEurope events. From Best of Show winners to late blooming breakouts, FinovateEurope has spent the past dozen years showcasing the companies that have become many of fintech’s favorites. Over the next few weeks heading into the winter holidays, we will share their stories here.


A Best of Show Winner – Meniga

One of four companies to win Best of Show in our inaugural FinovateEurope in 2011, Meniga introduced itself as a mobile PFM solution provider for retail banks in Europe. Hailing from Reykjavik, Iceland, and founded in 2009, the company partnered with Íslandsbanki to help its technology reach 5% of households within the first year of launch.

Today the company has grown into a digital innovation partner for more than 165 banks around the world and grown its workforce ten-fold. From its start as a white-label PFM innovator, Meniga has added to its finance management offering with Cashflow Assistant and Smart Money Rules solutions, and added a suite of data management solutions for consolidation, enrichment, and discovery to its product mix. The company also now offers Beyond Banking solutions for banks, as well. These products include customer engagement/empowerment solutions like Carbon Insight and solutions for SME customers such as Cashback Rewards and Market Intelligence.

Meniga co-founder Georg Ludviksson introducing Meniga to the FinovateEurope audience in 2011.

Long-time Meniga CEO and co-founder Georg Ludviksson stepped down in August. The company’s new CEO, Simon Shorthose, said in a statement that the company was in a “prime position for growth” due to the “rapid modernization of banking technology and the move to real-time cloud infrastructures.” He added “Meniga’s solutions are at the forefront of helping banks take their digital banking experience to the next level of hyper-personalization.”


A Late Blooming Breakout – Linxo

One of the benefits of FinovateEurope is not just the ability to showcase for companies in Europe in general, but also for the opportunity of countries not always associated with fintech innovation to show what entrepreneurs in their nations are up to.

France is one example of such a country and Linxo – which made its Finovate debut in 2011 and, nine years later, was acquired by Credit Agricole for an undisclosed sum – is one example of just such a company. Co-founded in 2010 by CEO Bruno Van Haetsdaaele and headquartered in France, Linxo demoed its platform that represented the first bank account aggregation service for French financial institutions.

Linxo co-founder and CEO Bruno Van Haetsdaele on stage at FinovateEurope 2011.

“This transaction enables us to accelerate and strengthen our services for the Crédit Agricole Group, while giving us the opportunity to develop our offering in France and internationally for our clients and prospects with Oxlin, our ACPR-authorized payment institution, and to continue the development of Linxo, one of France’s most popular personal financial management apps,” Van Haetsdaele said when the acquisition was announced.

More than three million users in France leverage Linxo’s mobile app to manage their budgets and simplify their finances. Linxo had raised more than $26 million in funding prior to its acquisition.


From Good to Great and Still Going – eToro

Helping investors navigate the financial markets was the goal of many fintechs that demoed their technologies on the Finovate stage in the early years. But one of the innovators in this space to make a big first impression that only has grown bigger over time is eToro.

Another company to win Best of Show in the first FinovateEurope, eToro was an established investing network with more than 1.5 million registered users from 120+ countries in 2011. The company is among the pioneers in social investing, with innovative solutions that helped novice traders and investors learn from successful, veteran traders and investors, and improve their own outcomes in the market.

eToro CEO Yoni Assia demonstrating the eToro network at FinovateEurope in 2011.

Among the more popular companies to demo at FinovateEurope, with six Best of Show trophies won from 2011 through 2017, eToro today is still one of the biggest social investing communities in the world with more than 30 million registered users currently sharing their investment strategies on the platform. The company launched its mobile app in 2012, offered trading in cryptocurrencies in 2017 and, this year, unveiled both fractional share investing with zero commissions and eToro Options for options traders in the U.S.

This month, eToro teamed up with Broadridge Financial Solutions to enable proxy voting for investors on its platform. The ability to cast proxy votes will extend to investors holding fractional shares, as well. The partnership is a victory for advocates of corporate accountability by enabling eToro investors to weigh in on issues ranging from mergers and executive pay to ESG initiatives and goals.


Photo by Peter Spencer

Linxo Launches Real-Time Payment Card

Linxo Launches Real-Time Payment Card

Personal finance startup Linxo is launching its first payment card. The new, Visa-branded card will be available starting next year.

Linxo is positioning the card as a “real-time” payment card. This means that consumers will see instant notifications after they make a payment. Users will be able to manage their budget in real-time, since the expense will be immediately visible in the app.

“We are seeing users’ practices evolving quickly in two strong directions: firstly, the requirement for a very good user experience, and, secondly, the introduction of real-time as a new payment standard,” said Bruno Van Haetsdaele, Linxo cofounder. “So, we thought to ourselves: how can we offer the best money management experience and the best payment experience?”

Founded in 2010 and headquartered in France, Linxo offers its 2.8 million users a personal financial management app that aggregates all of their spending information across accounts. The app not only allows users to view and analyze their spending, it also helps them manage their finances by enabling them to transfer funds without logging into their bank account.

Linxo’s app will work in tandem with the new payment card by categorizing and monitoring expenses, offering a view of all the user’s accounts, and providing a budget forecast that predicts the user’s future balance based on their current spending. Some features, such as the budget forecast, are only available with Linxo Premium, a service available for $34 (€29.99) or $5 (€4.49) per month.

In addition to teaming up with Visa, Linxo is partnering with Natixis Payments, which will help the company build out the payment management system. Linxo selected Natixis Payments because it can help the company move the new payment card to market quickly. “We were attracted by the state-of-the-art offer and rapidity provided by the Xpollens solution which allows for the creation of a first card and payment account in just 100 days,” explained Van Haetsdaele. “On this basis, we can then co-build the best money and payment management mobile solution directly with our users. Our aim is to focus on our expertise: creating the best user experience.”

Van Haetsdaele demoed Linxo at the first FinovateEurope conference, which was held in 2011. The company has received a total of $26.2 million in funding, most recently in a 2017 venture round.

Finovate Alumni News

On Finovate.com

  • Tink Secures Strategic Investment from PayPal.
  • InComm Buys Hallmark Cards Subsidiary.

Around the web

  • ACI Worldwide makes strategic investment in Indian digital payments company Mindgate Solutions.
  • Currencycloud and VISA forge partnership to fuel innovation in cross-border and travel payments.
  • Trulioo partners with Refinitiv to improve access to digital identity solutions.
  • German open digital identity scheme yes.com to integrate into Signicat’s Digital Identity Platform.
  • Splitit appoints former Intuit and PayPal Exec to lead North American operations.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

French PFM Innovator Linxo Partners with Raisin

French PFM Innovator Linxo Partners with Raisin

A Franco-German alliance has formed with Linxo and Raisin teaming up to target the European savings sector, reports Antony Peyton of Fintech Futures (sister publication of Finovate).

Linxo, a smart financial assistant from France, and Berlin-based financial marketplace Raisin said via their collaboration 1.6 million Linxo users will get access to a choice of savings accounts across the continent.

Bruno Van Haetsdaele, co-founder of Linxo, said with the “impetus of the Payment Services Directive (PSD2), we will now be able to create a harmonised approach in Europe” and the partnership “reflects our desire to create an open European ecosystem of financial services directly accessible from Linxo whatever the European country you live in”.

Tamaz Georgadze, founder of Raisin, said with Linxo, a French citizen can open a term savings account in Austria, Portugal or the Czech Republic “while benefiting” from the respective national deposit guarantee scheme in all EU countries that covers invested capital of up to €100,000 per customer and per bank.

Established in 2013, Raisin said it works with more than 40 banks and financial institutions. To date, more than 100,000 European customers have invested over €5 billion via its platform. It said it operates country-specific platforms in Germany, France, Spain and Austria, as well as its European platform.

Linxo is available on mobile devices and the internet. The start-up was launched in 2010 by Van Haetsdaele, an engineer at Stanford Research Institute and former CTO and co-founder of Wimba, a start-up devoted to on-line education, and Hugues Pisapia (formerly of Wimba and the initiator of the Linxo project). Based in Aix-en-Provence, Linxo demonstrated its PFM platform at FinovateEurope 2011. The company has raised more than $26 million in funding (€23.2 million) and includes Crédit Agricole, Crédit Mutuel Arkéa and MAIF among its investors.

Linxo Raises €2 Million from Crédit Agricole

Linxo Raises €2 Million from Crédit Agricole

Linxo_homepage_Jan2016

French PFM innovator Linxo (a FinovateEurope 2011 alum) has raised €2 million in funding from new investor Crédit Agricole, and existing investor Crédit Mutuel Arkéa. Having raised €500,000 in 2013, the company’s total capital now stands at more than $2.6 million.

The investment will help strenghten Linxo’s position in France, as well as fund the company’s expansion into other European markets. Linxo also plans to add talent to both its technical and communications teams.

Linxo_stage_FEU2011

From left: Co-founders Hugues Pisapia, managing director, and CEO Bruno Van Haetsdaele demonstrated the Linxo platform at FinovateEurope 2011.

Bruno Van Haetsdaele and Hugues Pisapia, Linxo co-founders, said the investment was a show of confidence in their platform. “These investors confirm our development while leaving us the independence and autonomy to continue to grow rapidly,” said Van Haetsdaele. The pair says the trust of leading banking players showed a strong signal of confidence in the security of Linxo’s solution and the sustainability of their business model.

Linxo specializes in personal finance management and savings-optimization solutions for consumers. It’s the first account-aggregation service supported by French FIs. More than simply aggregating accounts, Linxo has opened up its platform to application developers looking to build features such as partner dashboards, rewards and offers programs, and more.

Linxo demonstrated its platform at FinovateEurope 2011 in London. Founded in 2010 and headquartered in Aix-en-Provence, France, Linxo employs seven and says its platform has been used by more than 850,000 businesses and individuals.

Finovate Alumni News

On Finovate.com

  • IP Commerce Closes Series A Round”
  • Linxo Raises €2 Million from Crédit Agricole”

Around the web

  • MasterCard and TransferWise talk about the “future of money and credit” with TechCruch at Davos 2016.
  • Let’s Talk Payments features Betterment in a roundup of fintech startups focused on reducing fees for retirement savers.
  • OnDeck enters referral agreement with Opus Bank to power SMB lending.
  • BehavioSec to power behavioral biometrics for TeleSign.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.