Subscription-based PFM, HelloWallet, announced  yesterday that it donated 20,000 free subscriptions to its PFM service in 2011:

“As part of their charitable mission to give away 1 free subscription for every 5 sold, online financial guidance company HelloWallet announced today that they have donated 20,000 free subscriptions to community organizations that serve families in need across the country in 2011…”

The goal of the donations is to provide families in need with a tool to better plan their finances. Based on the deals it recently signed, the startup estimates that it will give away 40,000 free subscriptions in 2012.

To learn more about HelloWallet, watch its FinovateSpring 2011 demo.

PFM company HelloWallet released a new iPhone app last week. In addition to providing standard PFM features such as account balance, spending overview, and budget outline, HelloWallet features a new tool that guides users based on their location:

“Once the app determines the user’s location, it will display how much is left to spend in the associated budget category and how much has been spent historically at that location.”

The example on the right shows an example of a user visiting Caribou Coffee. The app informs them how much money is left in their coffee budget and displays their average spend at the merchant over the past year.

The HelloWallet app for Android will be available in early 2012.

To learn more about HelloWallet, watch its FinovateSpring 2011 demo.