Subscription-based PFM, HelloWallet, announced  yesterday that it donated 20,000 free subscriptions to its PFM service in 2011:

“As part of their charitable mission to give away 1 free subscription for every 5 sold, online financial guidance company HelloWallet announced today that they have donated 20,000 free subscriptions to community organizations that serve families in need across the country in 2011…”

The goal of the donations is to provide families in need with a tool to better plan their finances. Based on the deals it recently signed, the startup estimates that it will give away 40,000 free subscriptions in 2012.

To learn more about HelloWallet, watch its FinovateSpring 2011 demo.