Finovate Best of Show Winners: 2007 to Present

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We recently looked back at Finovate’s Best of Show Awards archives and wanted to share the list of the 41 award-winning companies.

Here’s the Best of Show history that stretches back to 2007, the inception of Finovate:


Held October 2, 2007
Mint: Online PFM for individuals
Mortgagebot’s Mortgage Marvel: Mortgage marketplace
Prosper: P2P lending network

Held April 29, 2008
First ROI (now BancVue): Develops products and services for community financial institutions
Jwaala: Provides software solutions to help financial institutions compete
Zecco: Online stock and options trading
Zopa: P2P lending network
Held October 14, 2008
CheckFree: Online banking platform 
Credit Karma: Provides a free and easy way for consumers to understand, monitor and monetize their credit profile
Mint: Online PFM for individuals
Neosaej’s MoneyAisle: Platform where banks compete in live auctions for an individual consumer’s business 

Held April 28, 2009
BillShrink (now Truaxis): Provides a free cost-savings tool that saves consumers money on everyday bills
Prosper: P2P lending platform
Silver Tail Systems: Predictive analytics to prevent fraud abuse
SimpliFi: A web service that allows anyone to create and update their own financial plan
Held September 29, 2009
BancVue’s Kasasa: national checking/ savings account brand for community financial institutions Provides free interactive tools, education, and unbiased comparisons of quality financial products and services
Digital Insight from Intuit: Provides on-demand banking services to help financial institutions serve clients
Silver Tail Systems: Provides online fraud detection platform 
Yodlee: Provides personalized financial solutions to financial institutions

Held May 11, 2010
Bobber Interactive: Money management platform for youth
Expensify: Online and mobile expense report platform
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Wikinvest: A platform for investors to share trading tips
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Held October 4-5, 2010
Betterment: Investment account for savings management 
BillShrink (now Truaxis): Loyalty rewards provider
Bundle: Provides socially informed money management for individuals
Dynamics: Produces and manufactures intelligent powered cards
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
PayNearMe: Cash transaction network for the underbanked
SecureKey: Token-based authentication technology
Held February 1, 2011
eToro: Social investment network
Finantix: Provides sales and advice solutions for financial services 
Liqpay: Payments platform
Meniga: Online PFM for financial institutions
Held May 10-11, 2011
BancVue: Develops products and services for community financial institutions
BankOns: Mobile app offering consumers real-time savings at local merchants
Dwolla: Online, mobile, and social peer-to-peer payment platform
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Mitek Systems: Provides apps for smartphones that allow users to deposit checks and pay bills via their devices’ cameras
PayNearMe: Cash transaction network for the underbanked
Wikinvest: A platform for investors to share trading tips
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Held September 20-21, 2011
BillGuard: People-powered antivirus for bills
Dynamics:  produces and manufactures intelligent powered cards
eToro: Social investment network
FamZoo: Online “virtual family Bank”
FeeFighters: Platform that simplifies the process of choosing a merchant account provider
LearnVest: Online PFM for women
Offermatic: Targeted online offers provider
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Personal Capital: Online financial advisor helping people manage their investments
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Held February 2, 2011
Cardlytics: Transaction-based rewards
Dynamics: produces and manufactures intelligent powered cards
eToro: Social investment network
Nutmeg: Online investment manager that democratizes saving and investing

Finovate Alumni News– November 30, 2011

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  • Fox Business News interviews’s John Ulzheimer.
  • TechCrunch reports PayPal’s cyber Monday mobile payment volume is up over 500% from last year.
  • Bank Technology News profiles ActivePath.
  • Samurai from FeeFighters is now incorporated into Shopify in beta.
  • changes its name to
  • Discover placed on 2011 InformationWeek 500 list that honors America’s most innovative users of business technology.
  • Bank Technology News profiles Cardlytics.
  • E*Trade to use Mitek’s remote check deposit technology.
  • Silicon India Startup lists SimpliFI as a tech tool to track investments.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News– November 21, 2011

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  • BrightScope plans to tweak its blog & redesign its homepage.
  • SimpliFi wins four Achievement in Marketing awards from Columbus chapter of American Marketing Association.
  • New York Shop Exchange interviews Brock Blake, Lendio CEO, about small business loans.
  • MyBankTracker looks at Yodlee’s FinApps and the evolution of Mobile Banking.
  • Fifth Third Bank launches mobile banking apps powered by Clairmail.
  • TechCrunch reports Braintree receives investment from Capital One co-founder, Nigel Morris.
  • Currensee launches Trade Leaders Program for institutional clients.
  • TechCrunch explores the differences between and HelloWallet’s mobile apps.
  • Family blogger Darcy shares five of DoughMain’s features.
  • Xero doubles its customer numbers, gains traction overseas.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

How to Do a Great Demo #1 — Differentiate Early

This is a guest post from John Fishback of 154 Consulting — the firm that helps us coach the innovative fintech companies selected for Finovate on their demos.


The demo from SimpliFi at FinovateStartup09 (video here) is a great example of a company clearly communicating why their product is important. CEO Brian Link and COO Bill Grizack used their seven minutes to the fullest and showed off the best of Simplfi’s features. Their demo never felt rushed, and it made a huge impact on the audience (they were one of the best of show award winners).

Brian and Bill generated that impact by focusing on who they are as a company and why the marketplace needs SimpliFi. You can see evidence of that throughout this demo, but focus on Brian’s first minute.

He opens simply:

Good afternoon. My name is Brian Link and this is Bill Grizack; we’re the co-founders of SimpliFi, a free online financial planning and advice service for middle class consumers.

SimpliFi is based in the technology hotbed of Winston-Salem, North Carolina.

Here, SimpliFi clears the first hurdle of any demo: can you say what your product does in a sentence? Brian’s simple introduction is the best way to start. We don’t need to know more about his background, or Bill’s, at least not at this point. That SimpliFi is in Winston-Salem is not “need to know” information, but it is a point of differentiation with many of the day’s other presenters.

It’s in what comes next that the SimpliFi demo really shines. Brian does what too many demos fail to do at all, let alone right up front. He puts SimpliFi in the context of the industry:

Before we start the demo I just want to say that I think we can all agree that we’ve seen some really terrific budgeting and PFM tools demoed here today. In fact, we’re going to see another one here in a couple of minutes, Rudder.

These guys are doing some really great work, and I think if it’s possible they’ve actually made budgeting cool again in America.

But with all due respect, we don’t think budgeting is the biggest issue for the average American.

We think it’s planning.

This is clever positioning. While personal financial management (PFM) dominates the casual observer’s understanding of the online financial services space because of major players like Mint and Wesabe, there are many PFM services in the marketplace. It is hard for a new PFM to stand out. Were Brian to open with a statement like “SimpliFi is a budgeting and planning tool. . .” (and indeed, at a later Finovate event, SimpliFi unveiled PFM functionality), the audience could be forgiven for thinking “It’s just another PFM.”

Instead, Brian groups all PFM services together as addressing the same problem, and then positions SimpliFi as addressing an entirely different problem. If your company or product is often compared to an only superficially similar company or product, this approach can pay huge dividends. Rather than explaining all of the differences in functionality or technology, which may not matter to or resonate with your audience, focusing on the different problem or question you address, or the unique way you do so, can help make your value clear.

By this point in the demo, only seconds in and before we’ve even begun looking to the screen, we know basically what SimpliFi is. We also understand that SimpliFi is focused on planning, not budgeting. Now we’re wondering how important the difference between planning and budgeting is.

Brian tells us, with a stunning statistic:

Consider this stat: Less than 5 percent of Americans have a written financial plan, but those that do are 250 percent more likely to achieve their goals.

The only difference is having a plan.

We’re still under a minute in to the SimpliFi demo, and the audience now knows what SimpliFi is, how it’s different, and most importantly, that SimpliFi’s approach (planning) is spectacularly successful compared to what 95 percent of us do. That doesn’t just seem important; it is important, and it catches the audience’s attention for the remainder of the demo.

Brian and Bill do a lot of things well during the remainder of their demo. Note particularly how closely the on-screen navigation matches what Brian is saying. But their job is made easy from this point forward, because we already understand what makes SimpliFi important. All they need show is that their tool works, which they easily do in their time remaining.

By putting Simplfi in the context of the industry and by articulating its importance early, Brian and Bill both helped the audience understand SimpliFi’s importance and they made their own work for the rest of the demo easier.

Other companies can learn from SimpliFi’s introduction. The constraints of Finovate’s special format (fast-paced 7-minute demos rather than long slide presentations) make knowing and explaining clearly why your product matters critically important.


This is a guest post from John Fishback. John is the principal of 154 Consulting and directs 154’s Financial Services Product Group, which combines message development and presentation advice services with financial services industry experience to help financial services companies, startups, and vendors develop and market products that speak clearly to customers’ needs. He can be reached at