This post is part of our live coverage of FinovateFall 2014.
Geezeo debuted TruBusiness, a white-label financial management tool for businesses:
“Small and middle market businesses represent critical markets for FIs. TruBusiness is a white label business financial management tool that helps FIs better engage the market. At the same time, the tool offers robust online financial management to business banking clients, offering business customers and FIs predictive insight and capability beyond the expected.”
Presenting: Shawn Ward, CEO and Peter Glyman, President
Product Launch: November 2014
Metrics: Geezeo, a rapidly growing, established FinTech firm, is privately held, has 30 employees, and over 300 financial institutions as clients.
Product distribution strategy: Like all Geezeo products, we expect our business financial management solution will be offered to financial institutions directly and via channel partners through other fintech companies with a keen interest in the small to mid-size business banking market.
HQ: Tolland, CT
Founded: June 2006
PFM innovator Geezeo announced today that it will partner with Payveris to provide a new suite of financial tools geared toward helping people better manage their finances.
The leaders of both companies were understandably complimentary of what each brings to the equation. Here’s Geezeo CEO Shawn Ward:
“The ability to pay bills or make payments from their online or mobile devices is a natural complement to Geezeo’s market-leading PFM, and unique web-based, data-driven marketing platform.”
And Fran Duggan, President of Payveris, was no less complimentary, saying:
“Geezeo is a thought leading company that understands the importance of giving their users a holistic view of financial assets, liabilities, cash flow, goals and budgets.”
Makes you wonder what took so long for these two to get together!
Seriously, the idea of PFM solution developers allying with mobile payments specialists is a welcome one for those looking for further innovation in both spaces. As consumers begin to adopt new technologies, they seem to be as eager to see “what’s next” as they are in ensuring that the solution they do have is as capable of solving their problems as possible. And there may be no clearer example of this in fintech than the union of PFM and billpay.
Geezeo was last in the headlines this spring, announcing its HTML5-inspired redesign
of its mobile app. The Boston-based company was born in 2006 and demoed its Enterprise Marketing Platform
at FinovateFall 2010. See a demo of the company’s technology here
- Geezeo announces HTML5-inspired redesign of mobile PFM app.
- Dashlane raises $22 million; announces 2 million users, $1 billion in transactions enabled.
- Raymond James Bank N.A. chooses Fiserv for extensive enterprise banking.
- MasterCard to acquire Indian payments processor, ElectraCard Services, for undisclosed amount.
- Kony releases new Mobile Backend-as-a-Service
(MBaaS) to reduce the cost and complexity of building enterprise mobile apps.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
“In with the new” for fans of Geezeo’s personal finance management solutions.
The company announced today that it has leveraged HTML5 to redesign its mobile PFM app. The new design ensures that the company’s white-label PFM solution remains simple and easy to navigate, as well as being optimized for both iPhone and Android.
In addition to the redesign, the mobile PFM app now comes with Rapid Tagger. This feature allows users to tag transactions, gamifying the process of managing money, helping instill positive financial habits, and creating higher user engagement with the technology.
Integration into existing mobile banking platforms is one of the factors that sets Geezeo apart from its PFM peers. Said Geezeo CEO, Shawn Ward, “just like online banking, we strongly believe that PFM needs to be integrated into the existing mobile banking platform.”
“We offer clients flexibility because we can handle the product build or a client can roll their own.”
This approach has helped Geezeo win over a number of credit unions in the past year. We reported on an agreement with GRANCO FCU in January, deals with West – Aircomm FCU and Apex Community FCU last December, and new relationships with three different credit unions last fall.
Some of the features of Geezeo’s mobile PFM app are:
- Cash flow calendar
- Budgeted spending targets
- Savings goals
- Net worth tracker
- Custom alerts
- Account aggregation
- Transaction tagging/categorization
Geezeo was last on the Finovate stage in 2010, demoing its Enterprise Marketing Platform as part of the Fall conference in New York. See video of the presentation here