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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Lloyds Banking Group has partnered with Moneyhub to enhance transaction categorization and personalization across its brands, including Lloyds, Halifax, and Bank of Scotland.
Moneyhub’s AI-driven platform uses consumer-permissioned data and a decade of user training to deliver highly accurate transaction insights, supporting Lloyds Banking Group’s digital strategy.
While open banking accelerates in the UK and Europe, the US faces regulatory uncertainty, with recent legal challenges casting doubt on the future of the CFPB’s Section 1033 rule.
UK-based Lloyds Banking Group (LBG) announced this week that it has selected open data platform Moneyhub to help categorize and enrich transaction data across its brands, including Lloyds, Halifax, Scottish Widows, and Bank of Scotland.
LBG expects that partnering with Moneyhub will enhance the personalization of its digital banking services and help customers gain deeper insights into their spending. Moneyhub categorizes customer transactions such as card payments, direct debits, standing orders, and transfers. The company uses both direct API integrations and indirect methods like screen scraping to gather the consumer-permissioned data, then uses its AI-driven categorization engine that has been refined over more than a decade with user input, resulting in highly accurate transaction insights.
“Partnering with Moneyhub will allow us to rapidly deliver far richer and more valuable insights for our customers,” said LBG Group Chief Data and Analytics Officer Ranil Boteju. “By combining Moneyhub’s advanced categorization technology with our in-house GenAI expertise, we’ll improve the time and accuracy of transaction classifications, unlocking new products and services for our customers and providing real-time insights so they can make more informed financial decisions.”
Moneyhub was founded in 2014 and offers personal finance technology tools, open data APIs, decisioning solutions, and payments capabilities. Its platform is designed to empower financial institutions, employers, and technology providers to deliver more tailored financial experiences through real-time data access and intelligent analysis. Regulated by the FCA, Moneyhub’s infrastructure supports a wide range of use cases, including budgeting tools, affordability assessments, wealth insights, and financial wellness programs.
“We are delighted to be chosen by Lloyds Banking Group as their categorization partner,” said Moneyhub CCO Dan Scholey. “Our extensive experience in transaction categorization has enabled us to develop a highly accurate engine that will benefit LBG and its customers. We look forward to enabling the many use cases this partnership offers, helping LBG become more efficient, profitable, compliant, and customer-centric.”
This move comes amid growing adoption of open banking frameworks across the UK and Europe, where regulatory support and consumer demand for data portability are facilitating innovation among fintechs and banks. At the same time, in the US, the open banking movement is still waiting to take off. The CFPB’s Section 1033 rule was put into place last October to grant consumers the right to access and share their financial data with third parties. However, the rule has faced legal challenges and potential revisions. Earlier this month, the CFPB indicated plans to ask a court to vacate the rule, citing procedural concerns and industry pushback over provisions such as the prohibition on data access fees and the lack of clear liability standards for third-party data handlers. This uncertainty has left the future of open banking in the US in flux, even as other markets continue to advance.
Mastercard and MoonPay are partnering to launch stablecoin-powered cards, enabling users to spend crypto at over 150 million merchants worldwide.
MoonPay is leveraging its acquisition of Iron to provide API infrastructure that lets businesses manage stablecoin payouts, disbursements, and cross-border transactions.
This move signals growing mainstream adoption of stablecoins, with Mastercard aiming to make crypto wallets function like traditional bank accounts.
Mastercard announced today that it has teamed up with stablecoin infrastructure provider MoonPay to enable people and businesses to pay using stablecoins.
Under the partnership, businesses will leverage Mastercard-branded cards linked to users’ stablecoin balances. Mastercard will allow cardholders to spend their stablecoins, which MoonPay will convert to fiat currency, at the 150+ million locations where Mastercard is accepted.
MoonPay is using API-driven stablecoin infrastructure from Iron, which it acquired in March of this year. Iron will facilitate stablecoin-powered payments for businesses, which will turn crypto wallets into digital bank accounts for global transactions. The API will allow businesses, neobanks, and payment players to manage payouts, facilitate disbursements, improve cross-border money transfers, and offer stablecoin-based payouts to gig workers, contractors, and creators.
“By providing solutions that unlock stablecoin utility and ubiquity, we are redefining how money moves globally and driving a shift in payments as we know it,” said Mastercard EVP of Global Partnerships at Mastercard Scott Abrahams. “Together with MoonPay, we’re building innovative and secure connectivity between crypto and mainstream finance ecosystems, grounded by trust and driven by scale.”
Founded in 2019, MoonPay provides the infrastructure needed to buy cryptocurrencies using traditional payment methods like credit cards, Apple Pay, and bank transfers. It enables individuals around the world to easily convert fiat currency into digital assets without needing to navigate complex exchanges. MoonPay primarily serves consumers new to crypto, as well as fintechs offering wallets, NFT platforms, and decentralized apps seeking to simplify the crypto purchasing experience for their users.
“MoonPay serves the largest crypto wallets in the industry, and with Mastercard, we’re bringing convenient, trusted stablecoin-enabled cards to crypto users around the world,” said MoonPay CEO and Founder Ivan Soto-Wright. “Our acquisition of Iron and long-standing relationship with Mastercard allow us to power a new era of payments made with stablecoins at more than 150 million merchant locations worldwide.”
The partnership comes as stablecoins are growing at an incredible rate across the globe. According to the World Economic Forum, global stablecoin transaction volume surpassed $27.6 trillion in 2024, partially because they have emerged as a viable use case to bridge the speed of crypto and the trust of traditional finance. Mastercard’s move into stablecoin spending, backed by MoonPay’s infrastructure, could accelerate mainstream adoption by turning crypto wallets into practical spending tools for real-world purchases.
While Mastercard is leading the charge in stablecoin payments, it is not alone. Visa has been piloting USDC settlement on Solana, and PayPal recently launched its own stablecoin, PYUSD. Mastercard, however, has placed its focus on spendability via legacy rails, which may give it a unique head start in usability.
What remains to be seen, however, is how regulatory bodies will respond. With looser regulatory pressures in the US, now is an ideal time to launch a stablecoin-focused payments tool. However, if and when the regulatory pendulum swings in the other direction, fintechs may find themselves scrambling to sort out the compliance aspects of stablecoins.
Zopa raised $106 million in AT1 capital to bolster its balance sheet ahead of launching its flagship bank account.
The UK digital bank has raised $1.2 billion, and has doubled its profits to $45 million in 2024.
Zopa’s bank account is currently in a beta phase with a limited number of customers.
UK-based digital bank Zopa has raised $106 million (£80 million) in Additional Tier 1 (AT1) capital from existing and new investors. The new funds come five months after the company brought in $87 million in funding, boosting Zopa’s funding to $1.2 billion.
Zopa plans to use today’s funds to prepare for the launch of its flagship bank account. The AT1 capital will offer a regulatory buffer, helping Zopa meet regulatory capital requirements that ensure it has enough capital to absorb losses and continue operating during periods of financial stress. Because the funds come in the form of perpetual bonds or hybrid securities, they do not dilute existing shareholders’ equity stakes, and they can also be written down or converted to equity if the bank’s capital falls below a certain threshold.
Zopa has been working toward launching its full bank account since receiving its banking license from the Financial Conduct Authority in 2020. The company currently offers a range of lending, savings, and pension products, with $7.29 billion (£5.5 billion) in deposits and over $4 billion (£3 billion) in loans on its balance sheet. Zopa has yet to launch any payment tools, but it is currently in a beta phase with a limited number of customers.
With 850 employees, Zopa has doubled its profits, reaching $45 million (£34 million) last year. That same year, the company also partnered with Britain electricity supplier Octopus Energy and with retailer John Lewis to offer personal loans to its 23 million customers.
While Zopa hinted at plans for a public debut in 2021, the company announced last year that it has no current plans to pursue an IPO, saying it wants to wait for the markets “to revive and be more positive.” This is currently a common sentiment among fintechs, including Klarna, which delayed its IPO because of economic uncertainty. However, we may be seeing early signs of positivity, as investing platform eToro hit the public markets today, popping as high as 34% at the open before settling back to a 28% gain in recent trading. Additionally, US challenger bank Chime filed its S-1 yesterday afternoon in preparation for its own IPO.
Robinhood has announced plans to acquire Canada-based decentralized trading platform WonderFi.
The all-cash deal is expected to close for $179 million.
The acquisition will help Robinhood move into the Canadian market.
Digital stock brokerage app Robinhood plans to acquire decentralized trading platform WonderFi in an all-cash deal totaling $178.56 million (CA$250 million). The deal is expected to close in the second half of this year.
WonderFi was founded in 2021 to help democratize access to digital assets. The company, which operates regulated cryptocurrency trading platforms Bitbuy and Coinsquare, serves both novice and experienced investors. Among WonderFi’s services are crypto trading and staking, investor education, and over-the-counter transactions. Headquartered in Vancouver, Canada, WonderFi processed over $2.56 billion (C$3.57 billion) in crypto trading volumes last year, a 28% increase over the volume it processed in 2023.
“Through a long and focused effort, WonderFi successfully built one of Canada’s largest registered Crypto-Trading platforms,” said WonderFi Executive Chairman Bobby Halpern. “This transaction is the culmination of those efforts and the launchpad for Robinhood to democratize finance across Canada. The arrangement provides WonderFi shareholders with all-cash consideration at an attractive premium to our recent trading levels.”
Robinhood will acquire all WonderFi shares for $0.25 (C$0.36) per share. The purchase price represents a premium of approximately 41% to the closing price of the common shares on the Toronto Stock Exchange on May 12, 2025, and approximately a 71% premium to the 30-day volume-weighted average trading price.
California-based Robinhood launched its commission-free, mobile-first trading platform in 2013 to attract the newest generation of investors. The company’s app enables users to trade stocks, ETFs, options, and cryptocurrencies, and also offers wealth management, retirement accounts, and banking services. Robinhood serves more than 25 million customers with $193 billion in assets under custody.
Robinhood will leverage WonderFi to accelerate its international expansion, providing it with access to WonderFi’s over 1.6 million registered Canadian users and more than $717 million (C$1 billion) in assets under custody. While Robinhood does not serve any Canadian customers, today’s acquisition will allow it to leverage WonderFi’s infrastructure, licensing, and experience navigating the Canadian regulatory environment.
“WonderFi and Robinhood are united in our visions of making crypto accessible and bringing more people into the crypto space,” said WonderFi President and CEO Dean Skurka. “We’re delighted to be joining the Robinhood team and to super-charge our product offerings for customers.”
Today’s acquisition isn’t Robinhood’s first move into international markets. The company officially launched its trading platform in the UK on November 30, 2023 and doubled-down on its operations in the region after purchasing European exchange Bitstamp for $200 million in June of 2024.
Between FinovateSpring taking place in San Diego and a busy news cycle, last week was a blur. Let’s see what this week has in store! We’ll continue adding news to this post throughout the week, so stay tuned!
The phrase “data is the new oil” has echoed across boardrooms and strategy decks for more than a decade. But Tracey Follows, CEO of Futuremade, offers a more visceral, and perhaps more accurate, analogy: data is the new blood. In my conversation with her at FinovateEurope 2025, Follows challenged financial services leaders to rethink how data flows, regenerates, and sustains our increasingly digital and AI-driven economy.
In a world where digital identity, embedded finance, and AI are converging at unprecedented speed, Follows argues that understanding the lifeblood of these systems– data– is critical to building trust, ensuring relevance, and preparing for what comes next. Her insights are a wake-up call for financial institutions that are still operating with a fragmented or overly transactional view of data.
“We hear that data is the new oil. We’ve been hearing that for 20 years. No. No. Data is the new blood. That’s the way I want people to think about it. That’s the metaphor that really does justice to the vital, intimate, personal nature of the kind of data that’s now going to be flowing into AI, and particularly agentic AI, to help it make decisions that encompasses our neurological functions, cognitive functions, physiological functions, alongside our financial decision-making.”
Tracey Follows is a globally recognized futurist, speaker, and author. She is the former Chief Strategy & Innovation Officer at The Future Laboratory and has advised major brands such as Google, Telefonica, and Diageo. Her book The Future of You explores the intersection of digital identity, privacy, and personalization. Follows is a regular commentator in the media and was named one of the top 50 female futurists in the world by Forbes.
Follows is also the founder and CEO of Futuremade, a strategic foresight and futures consultancy that helps organizations anticipate long-term change and build future-ready strategies. With expertise in scenario planning, horizon scanning, and trend analysis, Futuremade supports global clients in sectors ranging from finance to media and technology. The firm’s work emphasizes ethical innovation, societal shifts, and the human implications of emerging technologies.
Mastercard is enabling global stablecoin payments, allowing consumers and merchants to use stablecoins like cash using Mastercard’s network of merchant locations.
The launch is powered by MastercardCrypto Credential and Mastercard Move, ensuring secure, compliant blockchain transactions and seamless conversion between stablecoins and bank accounts.
The new stablecoin payments capabilities are made possible by partnerships with major crypto partners like MetaMask, Binance, and OKX.
Stablecoins are going mainstream, and Mastercard wants to lead the charge. The payments company announced this week that it is launching global stablecoin acceptance and payments capabilities in order to allow consumers and businesses to use stablecoins as easily as the money in their bank accounts.
The new capabilities will allow Mastercard to ensure that people can make and receive stablecoin payments at any time of day, in any geography. Key to this launch is Mastercard Crypto Credential, which ensures secure, compliant, and user-friendly blockchain transactions by verifying user identities and metadata.
“When it comes to blockchain and digital assets, the benefits for mainstream use cases are clear,” said Mastercard Chief Product Officer Jorn Lambert. “To realize its potential, we need to make it as easy for merchants to receive stablecoin payments and for consumers to use them. We believe in the potential of stablecoins to streamline payments and commerce across the value chain. Unlocking this is core to how we navigate the rapidly changing world, giving people and businesses the freedom they want by providing the choices they deserve.”
The payments company is leveraging partnerships with MetaMask, Kraken, Gemini, Bybit, Crypto.com, Binance, Monavate, and Bleap to offer consumers many of the same benefits they enjoy when paying with their credit cards. For example, customers in the crypto ecosystem can earn rewards, pay, and spend the stablecoins in their crypto wallets using their traditional payment cards at the over 150 million merchant locations that accept Mastercard payments across the globe. Customers can also withdraw stablecoins into their bank accounts with Mastercard Move.
Mastercard Move is the company’s comprehensive suite of money movement solutions designed to facilitate fast, secure, and flexible payments across channels. It enables individuals and businesses to send and receive funds globally through methods such as person-to-person transfers, business disbursements, and cross-border payments. Mastercard Move is particularly beneficial for crypto users as it allows them to seamlessly withdraw stablecoins into traditional bank accounts, bridging the gap between digital assets and traditional financial systems.
Mastercard is also partnering with crypto exchange platform OKX to launch the OKX Card, as well as with Nuvei, Circle, and Paxos to give merchants the option to receive their payments in stablecoins.
“OKX is pushing the boundaries of what’s possible in the world of digital assets,” said OKX Chief Marketing Officer Haider Rafique. “Our strategic partnership with Mastercard to launch the OKX Card reflects our commitment to making digital finance more accessible, practical, and relevant to everyday life. Together, we’re taking a significant step toward integrating stablecoins into daily transactions and creating richer experiences—while bringing new users on-chain through OKX’s leadership in crypto trading and our growing Web3 ecosystem.”
The stablecoin scene has been erupting this year. Not only have stablecoins been granted more regulatory clarity in the US, but they have also seen more mainstream institutional adoption, retail integration, and cross-chain interoperability, making them more easily transferrable across ecosystems. Additionally, they are used as a payments rail for smart contracts and tokenized assets, both of which have experienced recent growth.
Thunes raised $150 million in Series D funding from Apis Partners and Vitruvian Partners.
The funds more than double its previous 2023 round.
Thunes plans to use the funding to fuel US growth, drive AI innovation, and expand interoperability with the digital asset ecosystem, positioning itself against competitors like Wise and Airwallex.
Cross-border payments company Thunes has raised $150 million in Series D funding. The investment comes from private equity firms Apis Partners and Vitruvian Partners.
The new funding is not only Thunes’ largest round to date, but it is also more than double the $72 million the company landed in 2023. The company will use today’s funds to fuel its US expansion. Thunes has obtained licenses in all 50 US states, subject to regulatory approval. Establishing a strong footprint in the US will open up new opportunities to serve fintechs, e-commerce platforms, and financial institutions seeking faster global transaction capabilities.
“Thunes’ latest funding round is a clear validation of our strategy and our commitment to sustainable growth,” said Thunes CEO Floris de Kort. “Our performance, marked by a revenue run-rate of $150 million and positive EBITDA, demonstrates our ability to balance rapid expansion with financial prudence, even in a tumultuous market. This new capital enables us to extend our Direct Global Network, including in the United States, drive technological innovation, from Artificial Intelligence to digital asset ecosystem interoperability, and deliver superior value to the Members of our proprietary Network. In a challenging funding environment, our progress and resilience set a new industry standard.”
Thunes was founded in 2016 as TransferTo and rebranded to Thunes in 2019. The company offers a cross-border payments and collection network that supports 80 currencies, enables payments to 130 countries, and offers 320+ payment acceptance methods. Unlike traditional cross-border payments providers that often rely on correspondent banking networks, Thunes offers a direct, proprietary global network. This delivers faster, cheaper, and more transparent transactions and allows it to compete against players like Wise and Airwallex.
Among the company’s use cases are cross-border payments, business payments, virtual payments, and virtual account issuance. Headquartered in Singapore, Thunes also has offices in London, Paris, Shanghai, New York, Dubai, Nairobi, Arizona, and Barcelona.
The fundraise comes at a tough time in the venture capital climate, where funding rounds, especially of this size, have become increasingly rare. Thunes’ ability to secure $150 million highlights a warming investor climate, as well as increased interest in cross-border payment infrastructure.
“Thunes has revolutionized global cross-border payments by seamlessly integrating robust technology with a disciplined financial strategy that inspires confidence,” said Apis Partners Managing Partner & Co-Founder Matteo Stefanel. “The company’s impressive growth record and positive EBITDA performance, even in these unprecedented times, clearly underpin the trust of its Members and their ability to scale effectively. We have been closely monitoring Thunes’ remarkable journey and are consistently impressed by the team’s innovative approach, operational rigor, and strategic foresight. Thunes’ pursuit of excellence redefines industry standards and sets a high bar for reliability and performance in global payments. Lastly, we are especially proud of the work Thunes is doing in accelerating access to affordable financial services across the next billion users in emerging markets, and for Apis to play a small part in continuing this journey.”
Fintech was relatively busy last week, and so was the Finovate events team. FinovateSpring makes its San Diego debut next week, kicking off on May 7, and our speaker roster is fabulous! Here’s a look at more of this week’s fintech news. We’ll continue adding news to this post throughout the week, so stay tuned!
Payoneerinvests $2 million over the next three years to support Endeavor, the Global Network of Trust of, by and for entrepreneurs.
Finzly’s AWS-powered platform Payment Galaxycompletes a benchmarking initiative in collaboration with AWS, validating that it can handle large transaction volumes.
Versapaynames Elizabeth Bramlage as Chief Marketing Officer.
Digital banking
NuMark Credit Union selectsAlkami to power its digital banking platform.
Nubank’s Mexico arm receives regulatory approval from the Mexican National Banking and Securities Commission to begin the process of becoming a full-service bank.
Amplify Credit Union has partnered with Illuma to implement IllumaShield voice authentication, enhancing security and streamlining member verification.
IllumaShield’s passive audioprint technology verifies callers without security questions or special passphrases, leading to faster call center interactions and higher enrollment rates.
By automating identity verification, Amplify Credit Union expects to reduce call handle times, cut operational costs, and deliver a more seamless, trusted member experience.
Voice authentication solutions provider Illuma formed a strategic partnership with Amplify Credit Union this week. The Texas-based credit union selected Illuma for its IllumaShield caller authentication technology.
“Security and member experience are top priorities for Amplify Credit Union,” said Amplify Credit Union Chief Experience Officer Stacy Armijo. “Partnering with Illuma allows us to enhance both by implementing state-of-the-art voice authentication technology, ensuring that our members can access their accounts securely and effortlessly.”
IllumaShield helps banks and credit unions verify callers with its audioprint technology that continuously analyzes the unique characteristics of a caller’s voice and device using advanced signal processing, machine learning, and AI. This passive authentication eliminates the need for security questions or spoken pass phrases.
When a consumer calls into a call center using IllumaShield, they can complete enrollment simply by saying “yes” and continuing the conversation. The system does not require them to call into a specific line, wait on hold, or repeat a special phrase. As a result of the straightforward experience, Illuma reports that more than 95% of callers invited agree to enroll.
By automating the verification process, Amplify Credit Union can not only reduce call handle times but also lower operational costs associated with manual identity verification. At the same time, members benefit from a faster, frictionless experience that builds trust and loyalty.
Headquartered in Plano, Texas, and founded in 2016, Illuma specializes in voice authentication solutions for credit unions and community banks. Its flagship product, IllumaShield, is currently deployed at financial institutions across the U.S., helping streamline operations while strengthening fraud defenses.
Illuma is among the companies demoing their latest technologies at FinovateSpring 2025 on May 7 through 9 in San Diego. Check out more details or register today.
BILL is expanding beyond payments by launching new procurement tools that unify accounts payable, receivable, expense management, forecasting, and payments into one centralized platform for small businesses.
The new release offers features like advanced approval routing, invoice matching, and bulk payments.
With the launch, BILL positions itself as a financial command center for SMBs, offering a holistic alternative to point solutions like Ramp by delivering integrated, customizable, and scalable cash flow management.
Small business financial software provider BILLunveiled new procurement capabilities this week. The California-based company is releasing new tools to help businesses and accountants take control of their cash flow. Adding this well-rounded set of procurement capabilities signals BILL’s intent to move beyond payments into a broader role as a small business financial command center.
BILL is enhancing its platform with new procure-to-pay capabilities, and bringing accounts payable, accounts receivable, payment cards, expense management, insights, and forecasting in a single solution. The additional procurement tools will enable businesses to efficiently manage, approve, and track purchase orders with greater accuracy. Features like advanced approval routing and automated invoice matching will help reduce fraud risk and payment errors, while streamlining workflows to minimize manual effort and increase operational efficiency.
While other platforms, such as Ramp, focus on specific elements of small business financial operations, BILL differentiates itself with a holistic approach that combines procurement, payments, and forecasting in one platform. Consolidating all of a business’ needs into one platform not only streamlines operations but also reduces the need for third-party add-ons and disjointed data reconciliation between systems.
“Our expansion into procurement reinforces how BILL is driving innovation and setting new standards for helping businesses and accountants to manage and control their cash flow, eliminate ‘busy work’, and make strategic decisions that drive long-term growth and success,” said BILL Founder and CEO René Lacerte.
The three new capabilities BILL is releasing include BILL Multi-Entity, which enables businesses and accounting firms to manage payments across multiple organizations from a single, centralized platform; the BILL API Platform, which allows businesses and accountants to tailor financial workflows to meet their own needs; and a bulk payments option that will save businesses time and money by paying thousands of bills at a time.
The new capabilities will allow, for example, a multi-location accounting firm to route purchase approvals through custom rules for each entity while managing all payments from a single dashboard. This reduces manual tracking, improves compliance, and frees up teams to focus on higher-value tasks.
“In an uncertain environment, control and visibility of cash flow is not only key to efficiency—it’s one of the most powerful levers a business has to be more resilient. Legacy spreadsheets and disparate tools are costing American businesses time, money and opportunity, and BILL is the only technology partner delivering more control, more value and more innovation SMBs need and deserve,” added Lacerte.
Founded in 2006, BILL helps 460,000 businesses automate their financial operations and has processed $266 billion in payments volume. The company, which trades on the New York Stock Exchange under the ticker BILL, went public in 2019 and has a market capitalization of $4.55 billion.
AI is reshaping not just products but the very way product teams operate. To explore how the rise of AI is changing the role of the product manager, we sat down with Senior Tech Product Lead Bhoomika Ghosh. to get a better idea of the necessary balance between data and human intuition, and what ethical leadership looks like in the AI era.
A passionate technologist with a background spanning engineering, consulting, and product management, Ghosh has led product innovation at the intersection of AI/ML and customer experience. Her fascination with technology’s ability to solve human challenges began early in her career, wherein as an undergraduate, she developed an application that transformed 2D MRI slices into 3D models, helping doctors accurately identify tumor locations and volumes. This early venture sparked Ghosh’s passion for building technology that creates meaningful impact efficiently, and at scale.
We’re thrilled to feature her insights ahead of her appearance at FinovateSpring, where she will speak on the panel exploring gender diversity and responsible AI leadership.
AI is changing how products are built, but how is it changing how product managers operate?
Bhoomika Ghosh: The evolution of product management in this AI era has been nothing short of transformative. While our north star as a product manager (PM) remains unchanged—i.e., solving customer problems and delivering utmost value to customers—what has shifted is how we navigate towards that vision with AI. I see two dimensions of AI transformation within the product management space: first, we see a rise in product managers who leverage AI as a productivity accelerator. Tools like Bolt and Cursor are revolutionizing our prototyping capabilities, reducing prototype development cycles from weeks to mere hours, and initial design times by 35%. This efficiency gain allows PMs to invest more time in understanding deeper emotional user needs and ensuring our products create genuine value. Second, we see AI-enhanced PMs, who are using AI to fundamentally transform customer experiences in ways we never imagined. For example, Microsoft’s 365 Copilot leverages AI to revolutionize customer service interactions, which resulted in a 40% reduction in resolution time through AI-powered insights and recommendations. Looking ahead, I see AI enhancing our ability to make better quality and higher quantity decisions faster and evolve with customers in real time to deliver what matters the most to them.
What role does human intuition play in AI product management?
Ghosh: In today’s rapidly evolving tech landscape, AI adoption has surged from 33% to 65% in just the past year—making the role of human intuition in product management more crucial than ever. While AI excels at processing vast amounts of data and automating routine tasks, our uniquely human capabilities of judgment, critical thinking, and empathy remain irreplaceable. Take the evolution of customer service chatbots, for instance. While AI can handle >50% of routine inquiries, it’s the human product managers who recognize that customers need occasional human intervention for complex emotional situations, leading to hybrid human and AI solutions. This exemplifies what I call the “PM’s AI Trilogy of Responsibility,” where product managers in the AI world are now responsible to safeguard customer trust, ensure scalable efficiency, and measure genuine success beyond just automation metrics. The irony isn’t lost on me that in pursuing “artificial” intelligence, we’ve heightened the importance of “human” intelligence.
Let’s talk leadership. How do you think the rise of AI is reshaping what good leadership looks like in product and technology teams?
Ghosh: In the AI era, product and technical leadership demand a fundamental reimagining of how we guide teams and build products. What’s fascinating is that while 92% of global business leaders report positive ROI from their AI investments, success isn’t purely about technological implementation—it’s about creating an environment where both innovation and ethical considerations flourish. We see that the most successful AI products emerge from teams where leaders have mastered the delicate balance between data-driven decision-making and human empathy. Take Netflix’s AI-powered recommendation system, which generates $1 billion in annual value not just through algorithmic excellence, but through leaders who understood the critical intersection of technical capability and user psychology. This exemplifies how modern tech leadership requires a dual focus: pushing technological boundaries while staying deeply anchored in customer impact and responsible AI practices. As we navigate this transformation, I also see good leadership exuded in a way where teams are taught to watch over their shoulders and think beyond the happy path scenarios. For instance, what happens if AI was to fail? What would be your contingency plans? These tenets will help leaders foster an environment where teams feel empowered to innovate responsibly, ensuring our products genuinely enhance human experiences.
Many industries beyond big tech are leveraging AI. What advice would you give to product teams in a traditional industry like finance who are building their first AI-driven solutions?
Ghosh: The financial sector’s AI transformation offers powerful lessons for product teams embarking on their AI journey. While our brains might be the most sophisticated decision-making system, AI serves as a powerful amplifier of human capabilities, particularly in areas like fraud detection, personalized banking experiences, and risk assessment. In my experience, the key to approaching AI implementation is to solve specific customer pain points, and not solely use it as a technological showcase or a competitive advantage. I suggest AI implementation using a three-pronged approach. First, start with well-defined, high-impact use cases where AI can demonstrably improve customer experience rather than implementing AI for its own sake. Second, build cross-functional teams that blend domain expertise with AI capabilities. For instance, when developing AI-powered fraud detection systems, its combination with financial security expertise and machine learning capabilities enables real-time transaction monitoring and anomaly detection, protecting both customers and institutional integrity. Finally, and most crucially, establish robust feedback loops with your customers early in the development process. I often challenge teams to consider, “How would this feature feel to a user having their worst day?” This perspective is particularly vital in finance, where AI decisions can significantly impact people’s lives. I’ve seen the most successful AI adoption use cases aren’t simply using the technology, but rather building trust through it using transparent, ethical, and user-centric solutions.
Finally, what aspect of FinovateSpring are you most looking forward to?
Ghosh: I’m particularly excited about participating in the gender diversity panel at FinovateSpring, where we’ll explore the crucial intersection of diverse leadership and responsible AI development across industries. As a woman leader in tech, I advocate that diverse voices in product development aren’t just about equity or quotas, but rather about building better, more comprehensive solutions that serve entire customer bases. Beyond the panel, I’m looking forward to engaging with fellow industry leaders about responsible AI implementation in fintech. As we see AI adoption in financial services growing at an unprecedented rate, the conversations around ethical AI development and secure deployment become increasingly critical. I’m eager to both share insights from successful AI implementations I’ve seen and learn from other organizations’ experiences in navigating this complex landscape.
Don’t miss your chance to hear Bhoomika Ghosh, along with a wide range of other thought leaders and experts, on the FinovateSpring stage next month on May 7 through 9. Tickets are now available!
