
This week’s edition of Finovate Global features an interview with Stav Levi-Neumark, CEO and Co-Founder of revenue workforce solutions provider Alta.

Founded in 2023 and headquartered in Israel, Alta leverages data and AI to help drive revenue growth at every level for businesses. The company’s AI Revenue Workforce agents ensure that everyone on the team is connected, aligned, and equipped with the data insights and AI automation they need to enable their businesses to scale efficiently and grow faster. Alta’s agents have helped produce a 3x increase in qualified leads, a 15% increase in win rates, and a 80% reduction in costs.
Our conversation with Levi-Neumark is also a part of Finovate’s and Finovate Global’s commemoration of Women’s History Month. Be sure to check out her thoughts on gender diversity, current opportunities for women in fintech, as well as her advice for female CEOs.
Can you tell us a little bit about Alta and the revenue workforce solutions business?
Stav Levi-Neumark: AI is impacting almost every industry now. But go-to-market and revenue teams across many vertical markets are struggling to fully harness AI for sustained growth. Choosing the right tools to enhance capabilities of salespeople while also automating relevant tasks is a real challenge.
Alta is an AI revenue workforce that is data-driven. It supports revenue teams, allowing each person to be like a 10x version of themselves.
Alta agents automate repetitive and mundane tasks that require limited human oversight, such as researching potential leads and conducting personalized outreach across multiple channels. The agents also provide actionable insights based on real-time data across all revenue functions. This streamlined workflow helps companies achieve improved revenue growth by working more efficiently, accelerating their sales cycle, and enabling humans to focus on relationship-building opportunities, strategic, and creative work.
Who are Alta’s primary customers and how do you reach them?
Levi-Neumark: Alta has really diverse customers across virtually every business sector, and they range from SMBs to Fortune 500 companies. We’ve been able to ramp up the number of clients we have really quickly as well, adding almost 100 customers in less than six months.
Your latest solution—AI Revenue Workforce—leverages innovations in agentic AI. Can you talk about how this technology and new product empower go-to-market and revenue teams?
Levi-Neumark: Agentic AI has endless potential to dramatically improve efficiency and drive revenue growth. By leaving automated tasks to AI agents, human-led go-to-market and revenue teams can work smarter and faster, focusing their attention where it matters most: developing strategy, building relationships, closing deals, and increasing ROI through creative thought.
AI agents in Alta’s workforce include Katie, a Sales Development Representative (SDR), Luna, an AI RevOps agent, and Alex, an AI Calling agent. The workforce can integrate into more than 50 internal and external marketing, sales, and revenue systems that include CRMs, ERPs, payment, advertising, social media tools, and more.

Alta is a very young company, founded in 2023. There has been a lot of discussion about the current environment for tech startups. How would you characterize the climate for startups today?
Levi-Neumark: The founders who thrive will be those who can harness technological advancements while building businesses with solid foundations that can stand on their own, beyond the AI hype. Here’s the advice I typically share when talking with other tech founders:
- Success means your customers attribute significant revenue growth directly to your product. When they look at their business results and can clearly see your impact on their bottom line, that’s when you’ll know you’ve truly succeeded.
- Maintaining balanced, healthy growth is key. While it may be tempting to focus more attention on one specific area of your organization, it’s critical to ensure all departments grow at an equal pace.
- Be proactive rather than reactive to market shifts to position yourself ahead of certain trends. When deeply focused on product development and customer acquisition, it’s easy to miss emerging signals from the broader ecosystem.
Alta recently secured $7 million in seed funding. What does this investment mean for the company and what will it enable Alta to do?
Levi-Neumark: This funding solidifies Alta’s position as an industry leader in workforce intelligence automation. It will allow Alta to continue developing out-of-the-box solutions that redefine the relationship between AI and sales teams to unlock limitless revenue growth opportunities.
We plan to utilize the investment to expand into new markets, grow operations, scale R&D, and accelerate product development to meet increasing market demand from enterprise and mid-market customers. In fact, we are currently developing our newest AI agent, Greg, a sales assistant for account executives, to further bolster our workforce’s capabilities.
You are one of very few female CEOs in the enterprise AI space. Are there unique challenges to greater gender diversity in enterprise AI compared to other areas of technology, fintech, or financial services?
Levi-Neumark: I don’t feel there are unique challenges specific to the AI space compared to other tech sectors. The gender diversity issues we face in enterprise AI mirror what we see across technology, fintech, and financial services more broadly.
The fundamental challenges remain consistent: representation gaps, unconscious bias in hiring and promotion, and the need for more visible role models.
That said, I prefer to focus on the opportunity. AI is still a relatively young field, and at the end of the day, our success is what will define us. I hope more female founders and women will enter this market and look forward to welcoming them.
What advice would you give to female CEOs, especially those who are new to the role?
Levi-Neumark: I would advise female CEOs, especially those new to the role, to build strong support networks early. Connect with other female founders and executives who understand your specific challenges—these relationships become invaluable resources for candid advice and emotional support that you can’t always find within your company.
Trust your unique leadership style and perspective. There’s often pressure to conform to traditionally masculine leadership traits, but the most effective leaders bring their authentic selves to the role. Your different viewpoint is actually a strategic advantage that can help identify opportunities others might miss.
Be strategic about which battles to fight. As a female CEO, you’ll likely face additional scrutiny and challenges. Learn to distinguish between issues that are worth addressing directly and those where it’s better to let your results speak for themselves.
Prioritize building a diverse leadership team from the start. This not only leads to better decision-making, but also creates a culture where different perspectives are valued.
Finally, remember that your visibility matters. By succeeding in your role, you’re creating pathways for others. Share your journey, mentor upcoming leaders, and when possible, be the voice and representation you wished you had when starting out.
Here is our look at fintech innovation around the world.
Asia-Pacific
- UK-based open banking payments company Atoa announced an integration with New Zealand-based small business platform Xero.
- Vietnam-based Buy Now, Pay Later platform Fundiin announced a strategic partnership with Visa to enhance its credit scoring model.
- Australia’s Bank of Queensland Group teamed up with digital lending technology company Trade Ledger.
Sub-Saharan Africa
- African money movement company Chipper Cash partnered with Ripple to provide crypto-enabled cross-border payments.
- Payment orchestration platform FinMont announced a partnership with South African online payment gateway Payfast by Network.
- Ethio Telecom integrated its mobile money platform with Mastercard Africa to enhance finanical inclusion in Ethiopia.
Central and Eastern Europe
- Hamburg-based fintech Flexvelop secured $47.4 million (€44 million) to grow its business equipment financing model.
- Romanian trading and investing app NAGA announced zero commissions for Romanian stocks on its platofmr
- Estonian fintech Hoovi raised $8.6 million (€8 million) from Finish Multitude International Bank.
Middle East and Northern Africa
- Dubai-based embedded payments company Enza secured $6.75 million in funding.
- National Bank of Kuwait announced enhancements to its mobile banking app.
- Australia-based debt resolution company InDebted launched operations in the UAE.
Central and Southern Asia
- India-based fintech Findi raised $28.4 million (INR 243 Cr) to enhance operations of its majority-owned Indian subsidiary TSI.
- Mastercard inked an agreement with Dubai-based Mashreq to support its launch as a digital bank in Pakistan.
- Indian startup OneStack secured $2 million in Series A funding, with another $1 million expected.
Latin America and the Caribbean
- Colombian fintech Gold raised $50 million in Series C funding to fuel further development of its e-payment solutions.
- Uruguayan cross-border payments company dLocal enabled Airtel Mobile Money as a payment method for Google Play in Kenya.
- UK-based AstroPay expanded access to its multicurrency wallet to users across Latin America.