Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: CASHOFF LLC is a research laboratory. The main field of activity is development of the service for collecting and analysis of financial flows of banks clients. Customers of the company are 25 banks including several major banks in Europe (Citi, Sberbank, Tinkoff Bank, Alfa-Bank, etc) having over 100 million consumers. Partners of the company are leading e-banks development companies.

How they describe their product/innovation: We provide our customers with the service which helps them to collect data about their clients from different sources (banks, merchants, wallets, providers, loyalty programs) and create profiles of clients based on the model of their financial behavior (transactions) and consumer preferences (receipts with items).

Results of analysis are used in scoring systems, loyalty programs and pfm services in mobile banking applications.

The service is cloud based but banks data transferred to the service is completely anonymous (without names, cards numbers and other personal information).

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms

Contact

Dmitry Gorkov, CEO, d.gorkov@cashoff.ru