How they describe themselves: Tactile Finance’s mission is to make complex financial transactions easy to understand, transparent, and speedy, starting with mortgages. For the residential mortgage originator or borrower seeking support for smart decisions about residential mortgage transactions, Tactile Finance provides clarity for both sellers and buyers.
How they describe their product/innovation: Tacfi is a consumer mortgage website that, for the first time, allows mortgage shoppers to truly control their outcomes throughout the mortgage process. Tacfi puts the intelligence of the mortgage industry up front and accessible to consumers where it belongs. The website will also allow consumers to seamlessly connect to select mortgage providers, while providing an easy way to safely and effectively navigate the mortgage process from end to end.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions