How they describe themselves: Founded in 2000 as pure-play Internet and part of BRE Bank, mBank became the third largest retail bank in Poland by 2012. Consistently deemed as a financial sector innovator and one of the most admired consumer brands, mBank offers a full range of retail and SME financial products.
Accenture (NYSE: ACN) is a global management consulting, technology services, and outsourcing company. Combining unparalleled experience, comprehensive capabilities across industries, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses.
How they describe their product/innovation: mBank is the first established European bank to undergo a comprehensive, mass-scale, “Bank 3.0” revolution of its direct channels by introducing re-designed Internet and mobile banking fully leveraging modern technologies to deliver state of the art end-to-end customer experience and unparalleled sales effectiveness for the bank. New online banking platform includes modern UI/UX, PFM, video banking, real-time marketing, social channels, and gamification.
Product Distribution Strategy: Direct to Consumer (B2C) & Direct to Business (B2B)
Bus. Dev. & Sales: Michał Panowicz, Managing Director New mBank Project, email@example.com
Marcin Zygmanowski, Managing Technology Director Accenture Poland, firstname.lastname@example.org
Press: Krzysztof Olszewski, BRE Bank Group Spokesperson, email@example.com
Magdalena Sawicka, Marketing Accenture Poland, firstname.lastname@example.org