FinovateEurope 2013 / Credit Agricole
Presenter Profile:
How they describe themselves: Retail bank leader in France and Europe, with 11,600 branches worldwide. 160,000 employees and 54M customers.
Crédit Agricole intends to fulfill its role as a leading European player with global scale, while complying with the commitments that stem from its mutualist background. Its development is committed to responsible growth, focused on servicing the real economy.
How they describe their product/innovation: The “Credit Agricole Store” is the first European appstore, proposed by a bank and where financial apps are co-created between clients and developers thanks to the opening bank APIs.
The “Credit Agricole Store” provides customers with access to many innovative and unique apps
(18 new apps within 6 months!), from social apps to video games to fun display of account
information, to apps for visually impaired customers.
A business model provides financial incentives for external developers to contribute and they join a “co-op” community (based on the roots and values of the group).
Contacts:
Bus. Dev.: Emmmanuel Methivier, Credit Agricole Store Manager
Press: Bernard Larrivière, Innovation and Competitive Intelligence Director
Website: credit-agricole.com/en
HQ:
Paris, France
Founded: 1885
Product Demoed: The Crédit Agricole Store
Product Launch: October 2012
Metrics: Over 100,000 site visits/month in the first 3 months, 18 mobile apps created, 22 new service ideas générated. The largest French finapps service.
- Key Executives
Michel Goutorbe (VP Innovation & Customer Relationships), Bernard Larrivière (Innovation and Competitive Intelligence Director)
Key Stats
- Key Customers
BtoC markets to date. BtoB markets upcoming.