FinovateEurope 2013 / Cardlytics
Presenter Profile:
How they describe themselves: Cardlytics is the leader of the cutting-edge field of transaction-driven marketing™, expected to grow into a multi-billion dollar global industry. Cardlytics’ solution enables financial institutions to deliver rich, relevant rewards to their customers based on previous shopping behavior, while fully protecting their privacy. The platform is purely “pay for performance” with advertisers targeting consumers based on holistic spend patterns from debit, credit, ACH and bill pay transaction data. The company’s targeted advertising platform assesses US $500B-worth of transactions (25% of durable personal consumption) and UK over £64B worth of transactions.
How they describe their product/innovation: Cardlytics’ latest innovation is a Facebook app, initially launched from an online banking session, containing a rewards summary page showing all available offers. The innovation is a working prototype with a release available to banks in Q2 2013.
Contacts:
Bus. Dev. & Sales: Jason Brooks, Managing Director UK, jbrooks@cardlytics.com
Press: Andrew Lewin, Fishburn Hedges, Andrew.Lewing@fishburn-hedges.co.uk
Website: cardlytics.com
Twitter: @cardlytics
HQ:
Atlanta, GA, USA & London, UK
Founded: 2008
Product Demoed: Integration of targeted rewards from banking channel into consumers’ Facebook experience.
Product Launch: Release available to banks in Q2 2013
Metrics: The company has raised just under $60M in venture capital and has over 250 US employees and over 15 UK employees. Cardlytics’ targeted advertising platform can reach 220M US consumers and 10M UK consumers. Over 20% of consumers are reached through an integrated mobile solution.
- Key Executives
Scott Grimes (CEO & Co-Founder), Lynne Laube (President & Co-Founder)
Key Stats
- Key Board Members
David L. Adams (EVP & CFO, Aimia), John Balen (General Partner, Canaan Partners), Nelson Chu (Managing Director, Kinetic Ventures), Mark A. Johnson (General Partner, TTV Capital), Campbell B. Lanier III (Chairman, ITC Holding Company), David A. Perdue Jr. (Retired Chairman & CEO, Dollar General Corporation), Bryce Youngren (General Partner, Polaris Venture Partners)
- Key Investors
Canaan Partners, ITC Holdings, Kinetic Ventures, Polaris Ventures, Total Technology Ventures, Aimia
- Key Partnerships
Strategic alliance with Aimia, a global leader in loyalty management. As part of the alliance, Aimia invested $23M in capital out of a round of $33M to fund US and international growth.
- Key Customers
3 of the top 6 US banks, 1 of the top 3 EU banks, 2 of the top 3 online processors, 3 of the top 5 prepaid providers, over 70 leading national merchants and thousands of local merchants in 2013.