FinovateFall 2026 / Goodbuy
Demo video will be available soon.
Presenter Profile:
How they describe themselves: Goodbuy helps business and marketing leaders at financial Institutions grow SMB deposits and engagement by closing the gap between their member base and the local business community. Through Community rewards, FIs acquire new small business relationships, reactivate underutilized ones, increase card spend, deepen member engagement, and strengthen loyalty. By turning local business relationships into a measurable growth engine, Goodbuy enables FIs to grow a more active, profitable, and competitive small business portfolio.
How they describe their product/innovation: Experience Goodbuy’s full Community Commerce platform in action, from frictionless SMB onboarding to a branded marketplace, digital wallet Community Access Pass, and real-time Credit Union Admin Dashboard. See how each product works together to create a data-driven ecosystem that connects small businesses, members, and credit unions while providing measurable insights into adoption, transaction activity, and program performance.
Product distribution strategy: Direct to Business (B2B), Through financial institutions
Credit Union/Community Bank Fit: Credit unions and community banks.
Contacts:
Bus. Dev. & Press: Cara Oppenheimer (CEO & Co-Founder), [email protected], 323-491-6010
Website: trygoodbuy.com
LinkedIn: linkedin.com/company/trygoodbuy
HQ: Boise, Idaho, United States of America
Founded: May-21
Product Demoed: Goodbuy Community Rewards
Metrics: Founded 2021; pivoted to credit union fintech vertical 2025.
- $7.1M raised – 2026 CUSO round investors (Reseda/MSUFCU, OWF/WSECU, Maps CU, Together CU) are also active deployment partners
- 10x YoY revenue growth: $56K (2025) → $557K contracted (2026)
- ~$700K contracted ARR across 10 credit union partners
- $100K ARR per deployment ($75K SaaS + $25K annual license)
- 6-person team (~$117K contracted ARR per employee)
- 2025: NACUSO Next Big Idea winner, Reseda Group winner, Venture Tech main stage finalist
- 2026: Filene FiLab Test Partner, Circuit Accelerator
Presenters: Cara Oppenheimer, Co-Founder & CEO, Goodbuy | Cary Telander Fortin, Co-Founder & Chief Impact Officer, Goodbuy
- Key Executives
Cara Oppenheimer (CEO & Co-Founder), Cary Telander Fortin (Chief Impact Officer & Co-Founder)
Key Stats
- Key Board Members
Cara Oppenheimer (CEO & Co-Founder, Goodbuy), Scott Daukas (Chief Partnership Officer, One Washington Financial), Mike Self (Director, StageDotO)
- Key Customers
Washington State Employees Credit Union, Michigan State University Federal Credit Union, Georgia’s Own Credit Union, Maps Credit Union, Together Credit Union, Altura Credit Union.