FinovateFall 2026 / Data City
Demo video will be available soon.
Presenter Profile:
How they describe themselves: The Data City is building the new global industrial classification system. Official classification codes are decades out of date and no longer describe what modern companies do. The Data City reads the open web daily and classifies 100M+ companies in real time across the US, UK, Ireland, Germany and France. Founded 2017, with offices in Leeds, UK and New York.
How they describe their product/innovation: Industry Engine shows what every company actually does. It reads company websites daily and classifies 100M+ companies in real time across the US, UK, Ireland, Germany and France using The Data City’s Real-Time Industrial Classifications™ (RTICs), the sector definitions built for the modern economy. Financial institutions, governments, investors and analysts use it to see emerging sectors, high-growth companies and the customers they serve.
Product distribution strategy: Direct to Business (B2B), Through other fintech companies and platforms, Licensed
Contacts:
Bus. Dev.: Alex Craven (CEO, Co-Founder), [email protected], +44 7766 703949
Press: Andy Crowder (Head of Marketing), [email protected], 07568544485
Website: thedatacity.com
LinkedIn: linkedin.com/company/the-data-city
HQ: Leeds, United Kingdom
Founded: 2017
Product Demoed: Industry Engine
Metrics: Revenue of £1.9m in the last financial year, up 46%, with recurring revenue up 36%. Headcount grew from 17 to 31. £2m investment from Oxford Economics (February 2025) at a £19m post-money valuation, funding international expansion. Incorporated in the US with a New York office at 5 Hanover Square, opened through a joint venture with Oxford Economics.
Raising Capital: Series B
Presenters: Alex Craven, CEO, Data City | Tom Forth, CTO, Data City
- Key Executives
Alex Craven (CEO, Co-Founder), Tom Forth (CTO, Co-Founder), Paul Connell (Executive Chair, Co-Founder), Kelly Weston (COO)
Key Stats
- Key Board Members
Adrian Cooper (Non Executive Director – Executive Chair, Oxford) Economics)
- Key Investors
Venturian, Oxford Economics
- Key Advisory Board Members
Greg Allsop (Board advisor – Investment Director, Venturian)
- Key Partners
Oxford Economics
- Key Customers
Global organisations across government, banking, insurance, real estate, universities and economic consulting, including Lloyds Banking Group, Allianz, Savills, WSP, the UK Department for Business and Trade, Cabinet Office, Innovate UK, National Wealth Fund, University of Manchester, University of York, CPI and Liverpool City Region.