FinovateFall 2026 / equipifi
Demo video will be available soon.
Presenter Profile:
How they describe themselves: equipifi is a fintech company that enables banks and credit unions to offer Buy Now, Pay Later (BNPL) and flexible payment options directly within their digital banking platforms. Its white-label solution embeds installment lending into the trusted banking experience, helping financial institutions strengthen customer relationships, grow loan portfolios, and compete with third-party BNPL providers. equipifi empowers consumers with seamless financing while allowing institutions to retain ownership of the lending experience and customer relationship.
How they describe their product/innovation: equipifi’s bank-native Buy Now, Pay Later infrastructure is the first solution that turns financial institutions’ existing debit cards and checking accounts into flexible payment vehicles, helping banks and credit unions meet modern consumers, especially Gen Z and Millennials, without losing them to fintech lenders. The platform is white labeled, integrated with the banking core, and embedded into digital banking, giving account holders more purchasing power from their FI and deepening loyalty through everyday financial decisions.
Product distribution strategy: Through financial institutions
Credit Union/Community Bank Fit: Credit unions and community banks.
Contacts:
Bus. Dev. & Press: Jazzy Zhu (SVP of Marketing), [email protected], 602-292-1229
Website: equipifi.com
LinkedIn: linkedin.com/company/equipifi
HQ: Scottsdale, AZ, USA
Founded: 2021
Product Demoed: equipifi’s bank-native Buy Now, Pay Later infrastructure
Metrics: Capital: $49 million (Seed + Series A + Series B), Headcount: 65 Employees
Presenter: Bryce Deeney, Founder & CEO, equipifi
- Key Executives
Bryce Deeney (Co-Founder & CEO), Karen Buell (COO), Drew Romney (CFO), Eli Taylor (CTO), Patrick Scherz (Chief Innovation Officer)
Key Stats
- Key Board Members
Bryce Deeney (Founder & CEO, equipifi), Patrick Scherz (CXO, equipifi), Lou Anne Alexander (former CPO, Zelle), Dan Ahrens (Managing Partner, Left Lane Capital), Gregg Scoresby (General Partner, PHX Ventures)
- Key Investors
Left Lane Capital, Curql, PHX Ventures, & more.
- Key Advisory Board Members
- Patrick McHenry — Senior Advisor; former U.S. Congressman & Chair, House Financial Services Committee; also advises Stripe and a16z
- Paul Watkins — former Head, Office of Innovation, CFPB
- Fred Rubin — former National Bank Examiner, OCC; Chief Credit & Compliance Officer
- Kyle Starkey — former CISO, Zelle
- Key Partners
Jack Henry, Velera, SWBC, Navari, Lumin Digital & more!
- Key Customers
Patelco Credit Union, Michigan State University Federal Credit Union, Langley, Educators Credit Union (WI), Consumers Credit Union (IL), and American Heritage Credit Union & many more!