FinovateAsia 2012 / Zighra

Presenter Profile:

How they describe themselves: Zighra was founded to play a leading role in leveraging mobile contextual information to reduce online and offline payment fraud. Our flagship product helps organizations detect fraud in high-risk and high-value transaction environments such as mobile payments, banking, and online retail. Currently, mobile devices are among the weakest links in online payments, banking, and commerce, yet mobile is also the fastest growing platform for these transactions.

Our focus is to build innovative solutions that leverage the unique potential of mobile technology and the collective intelligence of consumers to dramatically reduce costs associated with payment fraud.

How they describe their product/innovation: ZFraudShield is a fraud-risk intervention solution that leverages mobile contextual information and the collective intelligence of users. In short, we tie the user’s credit/debit card to their mobile phone and send them an authentication message via a custom branded channel on their mobile to confirm the transaction in real-time. Users are able to flag potential fraudulent transactions and share the information with other users in real-time. ZFraudShield is designed to drastically reduce false-positives, improve fraud discovery, and fully automate the resolution process where required.


Bus. Dev. & Sales: Deepak Dutt,, 613-799-1479

More Videos: FinovateAsia 2012