FinovateAsia 2012 / Perfectsen

Presenter Profile:

How they describe themselves: Perfectsen is a pioneer in personal finance management (PFM) solutions in the Asian region. With local presence in Southeast Asia, Perfectsen helped a local bank with the largest online banking users in the region adopt PFM, to which the bank received rave reviews from customers.

Perfectsen aims to bridge the gap between expectations in customer experience and the restrictive banking IT policies. If they live up to their tagline, banking would not be a chore that we have to do, but rather something we want to do in the coming years.

How they describe their product/innovation: Retaining a customer is said to be 5 times cheaper than acquiring a new one. But the problem for banks has always been getting the right product in front of the right customer.

The Hook is a targeted ad platform that solves this problem. It helps banks to intelligently monetize web and mobile traffic by displaying the right products based on existing users’ needs, employing data points from its PFM and other sources.

With a single line of code and flexibility to self-host, integration is a breeze and e-banking as a profit centre is no longer a distant dream.


Bus. Dev., Press & Sales: ST Chua, CMO,, (m) +60173000168

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